The profit Path of SME website

With the continuous popularization of the Internet, small and medium-sized enterprises on the internet marketing also more and more attention, how to make a small and medium-sized enterprise Web site to the road to profitability? In fact, the small and medium-sized sites to profit only to follow the following three principles:

Pre-planning

Many companies do not care when they finish the website, a year down to visit the IP is very few, the reason is in the website planning: Throughout the entire site is not unified architecture, to the Level three page architecture is not the same; Some column content is blank, there is content of the column and the site selected keywords have no relationship, In particular, the company's offline products did not focus on the online display when only made a simple list, no detailed product description, there is the entire site content in a directory and so on. These audiences feel bad site experience has led to the site in the audience's extremely disloyal, so even if most of the audience through the search related keywords found in the corporate site will not be loyal to the site.

Web site planning includes a lot of content: site positioning, site audience research, site offline industry market prospects Research, site online competitor analysis, website overall architecture planning, website overall color collocation analysis, website main column navigation determination, website auxiliary column analysis, company product online show primary and secondary determination, Website after-sales service Advantage embodies, around the company's products and services, keyword planning, and keywords related to the content of the site's viscosity analysis and so on. In doing a site management from scratch, enterprises should not be anxious to start to design the site, but should be based on the content of the above planning of the previous full investigation and analysis, and then drafted into a document for Web site construction for reference. As long as you think about how these need to plan to infiltrate the site, the entire site is not far from success.

Medium-term optimization

A large number of professional network marketing people think: Site optimization is search engine optimization is SEO, but in fact, site optimization is not simply refers to search engine optimization, site optimization mainly include: Search engine optimization, website architecture optimization, human language optimization.

Search engine optimization is mainly refers to the site's keyword optimization, the site outside the link optimization, keywords in the site content of the density optimization. In order to make your site in search results have a good ranking, the general need for SEO is seo. But search engine optimization is best done from the site itself to optimize, so as to ensure the long-term effect of the site. Now there are a lot of unprofessional search engine optimization companies or individuals rely on cheating to optimize the corporate site rankings, but this audience each click on the site to bring the number of transactions is very low conversion rate, and sometimes even by the search engine punishment.

Web site architecture optimization is the combination of site keyword planning, find the site's main keyword matching site structure and make this framework is throughout the entire site, there is a unified standard. This search engine spider people in the Crawl corporate Web page, according to you provide the entire structure of the site gradually in-depth, from the home page to level two pages, three-level pages in order to crawl stored in the Search engine index database. Note that this setting do not do four level, level five page, because the search engine has not so much patience, otherwise the spider will fall into the crawl page of the "Abyss." If the company's Web site structure is chaotic and irregular, by the program control of the spider will not be able to accurately determine the content of the site, so when crawling Web pages will also be very nerve-racking.

Website humanized language optimization is to add some friendly words to the audience in the website, this is a way to increase the audience's loyalty to your website. In the real work, management, communication, negotiation and other occasions are all applied to the human language, in your communication with others, the kind of user-friendly language and alienated human language has a great difference, resulting in a different effect of communication. If the enterprise wants to regard the website as a tool that communicates with the website at any time, it must embody the humanized language on the website. For example, add some humanized language navigation in the website, can let the audience stay on the website longer, gradually increase some audience to the website stickiness, and gradually generate loyalty. This kind of humanized language navigation already on some website manifests, especially now the Web2.0 community website is more prominent, but in the small and Medium-sized Enterprise website application is still very few. In addition to the website also needs to be for your products and services to do some humanized description. Products are the lifeblood of enterprises, in the product display, add some cordial text detailing for this product, cordial text guide, other people buy your product customer feedback, on-line product real-time consultation and online product message, etc., can let the potential customer to the enterprise product interest, thus generate loyalty, Slowly to the opposite line under the conversation, thus becoming a direct customer of the enterprise, and the direct customer training, can gradually turn the direct customer into loyal customers, small and medium-sized website online orders are produced. Of course, here is not to exaggerate the product.