The promotion of the brand to enhance consumer trust

Baby Child Business Network news September 5, the results of the recent release of the six months ended June 30, 2011 in the interim performance.　　Li said that the company has been committed to brand building, in order to strengthen the consumer's trust in the Italian.　　According to the pro-PUI network, in the brand building, in the first half of 2011, the company's brand positioning and image of the new comb, the introduction of professional planning team to carry out the brand of integrated marketing communications, high quality and hundred percent of imported raw milk powder, strengthen consumer confidence in the group products.　　At the same time, the use of the image of healthy stars as a brand spokesperson, the production of new advertising, strengthen the affinity of brand image, highlighting the quality of the products and security features, the new ads will be released in August 2011.　　June 2011, 2011 (eighth session) "World brand Congress and China's 500 Most valuable brand conference" held in Beijing, the company won the 500 most valuable brand, brand value of 7.775 billion yuan, ranked 163th, consecutive eight-degree reelection list. In March 2011, the country's most Jeuvebo-Sina Weibo launched its first official microblog, the official microblog Bo not only released corporate news, but also to interact with netizens to share childcare information, parenting experience, Ashley Hope Weibo can open a new window for their brand promotion.