The promotion of the hype-type soft text is a double-edged sword

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Recently, "Steamed stuffed woman" This keyword thoroughly fire, the following is the author from the Baidu Encyclopedia to intercept a paragraph of text: In early July, the online spread of a group of girls selling steamed dumplings photos, netizens said: "Chongqing any one selling dumplings girls than beauty pageant champion." "Thus triggering a mass of forwarding, a day later, a media report said:" In fact, the girl is in Beijing Haidian Zi Zhu Yuan and the parents to open a steamed stuffed bun shop, 1992 life, because of its cheerful and pure personality, sweet smile, a kind of next-door sister feeling, so very popular with customers, called her dumplings Shi. " MOP Community operations director of the category of a meager said that "in fact, the popularity of dumplings Shi is inevitable." Behind the scenes is a man familiar with the internet, the cat, an old user of the crazy spider, posted on the mop, and then micro Bo spread. ”

But this time we have to let everyone down, yes it is hype! Similar hype has been common, like the two years of popular Qing Palace through the play, the audience to see more natural epiglottis. Online is also the case, the Forum hype-type promotion is a double-edged sword. If you can not grasp the scale can only be counterproductive, not only to promote the role, but will let netizens or customers loathe your products. This is "throwing" for the enterprise.

Lee: Hype-type soft text promotion can make one or corporate brand quickly "popular"

Mop nets or Tianya forum, such as the domestic top of the community can easily put a grassroots figure red. For example: The Moon incident, such examples abound. The advantage of the Forum promotion is that its effect is fast, as the mop community operations, said the "steamed bun Shi" popular is inevitable, because there are many similar examples. Why do so many of the same examples can continue to be praised by netizens? I think this is based on the mental state of Chinese netizens, netizens have a "boring gossip mentality." If it is the product or brand of the enterprise, how to use the hype-type soft text to promote their products? SEO effect is relatively slow, other promotional methods and more burning money. The author thought that the hype type soft article promotion key lies in the soft article, is also the soft article hype.

Xiao Yue month incident in fact, a netizen wrote the article, this is fictional characters, but the author is really very powerful writing, Xiao Yue Moon Fire, of course, its author will be household names. This kind of hype is the simplest and most classic, writing articles is not difficult, especially as a webmaster or SEO work, every day to write soft Wen. But want to write such an article is really not easy, soft wen hype or soft wen marketing has been recognized by everyone. The difficulty is how to grasp the taste of the target audience, this needs to be based on the consumer groups of your product analysis. Forum Community Promotion characteristics are quick, but the hype behind the scenes must be experienced "pushing hands."

Disadvantages: Hype-type soft text promotion needs to grasp a "degree"

Of course, hype-type soft text promotion also has many drawbacks, there are many cases of failure. How to grasp a "degree", this is a big problem, for a corporate brand, reasonable speculation can quickly improve visibility. But the hype is too overdone, it may also push itself to the forefront. You know, "the water can carry a boat to overturn", users and your user is "Shui". Too obvious malicious hype not only can not give the Enterprise brand awareness, but let users tired, this should be more from the user's point of view. For example: We do seo usually write some industry articles to improve their visibility, but today I see Baidu News has a self-proclaimed "SEO expert" interview article, claiming to be well-known SEO experts, read carefully to know is hype, netizens are also questioning this "expert". To be honest, I have not heard of this expert. Obviously this speculation soft wen doomed to fail, will not be everyone optimistic, customers see those netizens message will not believe this "expert".

To sum up: hype-type soft text promotion is a double-edged sword, excessive or not grasp the majority of netizens psychology, will be the burn, soft wen marketing is the internet a common way of marketing. Even now popular microblogging promotion is based on soft text. Therefore, enterprises in the choice of soft text to promote products, we must weigh the pros and cons.

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