The promotion strategy of China's consulting expert network

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The promotion strategy of China's consulting expert network

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First, the basic principles of website promotion

1. Technical

2. Purpose

3. Flexibility

4. Comprehensive

Ii. Specific programs for website promotion

21, online Promotion Program

1. Multi-keyword Strategy

2. Website Optimization plan

3. Marketing Analysis Program

4. Online Customer Service Program

5. Customer Tracking Program

22, Offline Promotion program

1. Borrowing power

2. Loan

3. Borrow a person

III. implementation of website promotion program

31. Principles of programme implementation

32, the content of the implementation of the programme

33. Progress of programme implementation

Three or four, the implementation of the programme to achieve the purpose

First, the basic principles of website promotion

1. Technical

Web development involves a lot of technology, traditional Web sites will be these technologies and the promotion of the site is separate, which led to the emergence of many garbage stations; On the other hand, we are surprised to see that the website's promotion work always occurs after the website completes. Both of these phenomena make the website become a kind of decoration, it should not have the marketing function, or the marketing function is limited;

The reasons for the above phenomenon, we call the location is not allowed, or the development of the site is not the right angle.

In the Internet search engine Economy era, the website construction angle should start from the marketing angle. The most basic feature is: the Web site technology and Web site marketing from the beginning of the construction of the combination.

Simply put: To do a website, from the beginning, technical and marketing are paired.

What's the benefit?

1.1 In line with the site needs to develop from the perspective of marketing the basic point of view;

1.2 Websites have four nature, one is technical, the other is the purpose; The third is the uniqueness of the manifestation, and the four is marketing, then, in line with the marketing characteristics of the website itself;

1.3 Web site in the online after not, will be in some core keywords have good rank, marketing highlights relatively fast;

1.4 for Follow-up website marketing has laid a good technical foundation;

2. Purpose

What do we do to promote the Web site?

This must understand the site positioning and profitability model.

China consulting expert network positioning:

2.1 China Consulting Expert Network is an excellent business platform between enterprises and consultants.

2.2 To provide real-name enterprises and consulting experts to register;

2.3 For enterprises and consulting experts to set up a release of business consulting needs, consulting programs, consulting and cooperation and consultation and interactive network system;

2.4 gathers the enterprise and the consulting expert, creates one kind of consultation business opportunity for the enterprise and the consulting expert, realizes three wins, the enterprise wins, the consulting expert wins and the website wins.

3. Flexibility

Website promotion strategy is not immutable, the root of the Internet search engine is not immutable, in order to better user search experience, search engine has been working, has been changing, the purpose is to make the results of the search more in line with the quality of the needs of the mass users.

Often in search engine changes, many of the site rankings will be a lot of changes, especially the site of cheating more changes, may be blacklisted, never turn over.

Then, we concluded that the site's marketing to enhance and maintain, without it, only then change, let it become better, become more humane, more convenient, more in line with the habits of search engines, user experience.

How does it change? This needs to keep track of the promotion process of keyword strategy, and constantly adjust, the strengthening of the strengthening, the reduction of the reduction, relative to the site structure, column planning, content planning, keyword distribution and so make further adjustments.

In short, a. To meet the search engine algorithm, B. Improve the humanization of the website, c. Synchronous tracking adjustment.

4. Comprehensive

Website promotion, is not a single means can be effective, at the beginning of the internet, someone on the basis of a promotional measures, such as: forum posts, links or junk mail, etc., you can get very good results.

Of course, if we have the financial resources to achieve the ultimate promotion strategy, the effect will be very obvious. Such as Zhang Media on the "Ten in Ambush," the network propaganda, the use of tens of thousands of gunmen, the region throughout the North and South, posts until all well-known forums, received good results.

However, the network promotion in fact also need to consider their own resources, how to use the least cost to achieve the maximum effect, to run the matter fine and silent.

The adoption of a comprehensive approach may be better and less costly. such as: online promotion, the combination of offline promotion.

Ii. Specific programs for website promotion

21, online Promotion Program

1, the development of keyword strategy according to China's network of consulting experts, formulate a careful keyword strategy, listed as a list, analysis of competitor sites [such as the company's advisory Navigation Station], made web pages, for fine diagnosis;

2, the formulation of optimization plan according to fine diagnosis to provide optimization, good use, bad to avoid, reaction on the website, most likely will change the site structure, changing column settings, specifically to take relevant content, carefully layout of the keywords;

3, marketing analysis program with the promotion of the gradual deepening of the user will gradually increase, we must immediately understand what the strategy played to what effect, what strategy is good, what the strategy is not good, analysis, and then promote the strategy of adjustment. Meet the problem and solve the problem. It takes experience.

4, online communication program with the promotion of in-depth development, the strategy of continuous adjustment, traffic rise, server maintenance workload increased, the program may want to further modify, online users may want to conduct detailed consultation, at this time, we must establish a timely online communication system, timely answer to the enterprise, consulting experts or ordinary users raised questions, Make a judgment, adjust the promotion plan appropriately, hope the effect is more obvious.

5, Customer Tracking program If there is a gradual enterprise to the Chinese network of consulting experts to register, we re-real-name certification, enterprises continue to release their own advisory questions, consulting needs and seek consultants, we must develop relevant tracking system, response time the faster the better. Let the enterprise feel the income in the platform, increase the dependence on the platform; On the other hand, we can send the consultation demand of the enterprise directly to the consultant by email for a certain period of time, and let the consultant to get a better understanding of what kind of platform the Chinese consulting expert network is. Make the consultants understand what they will get and the opportunity on this platform. In this way, the Chinese consultant network E-commerce platform The biggest viscosity will slowly form, users will reluctantly. What is the most reliable viscosity? I think: it must be the interest. In the interest-driven, viscosity may be a struggle. Like a group of wolves saw a sheep, unfolding is a life and death of the chase. What we need to do is to constantly increase the number of sheep, that is, the consulting needs of enterprises.

The above scheme implementation is limited by time period. On what Hill to sing what 欹. The reason is simple.

First, our resources are limited, we must focus on the most urgent matters, do our best;

The second is to prevent the search engine think we are cheating.

22, offline promotion strategy

The characteristics of the offline promotion is the combination of low-cost operation of the company's resources, when the future of the site is very clear, we can consider increasing investment. In short, expect the most from the lowest cost.

1, borrow force [not new development at the beginning, try to use the old relationship, the time cost is low]

A. By the power of the government, the main point: The government department is closely related to SMEs, or its management;

B. The strength of the industry, the main point: the industry related to the enterprise [such as the electronics industry, construction industry, etc.] can be. Not only refers to the consulting industry;

C. Take advantage of the company's customers, the main points: to find opportunities and business customers to explain the Chinese consulting experts model;

2. Borrow Land

A. The company has training business, and many of the training is the enterprise's leadership and management, you can borrow this site to carry out the publicity, the main points: to be calm and quiet, not too advertising.

B. Communicate with trainers to promote the training instructor. Key points: Can you use this as a case in the instructor's PPT? or inscribed on the inscription on it? Also pay attention to not advertising too heavy, to nature, to calm down, to run things fine silence. Especially famous lecturer, running around. If he is interested, the effect will be very good.

3. Borrow people

A. The company's own consultants and assistants have time to China's consulting experts on the Internet to publish their own experience and programs to peer friends publicity;

B. The trainer mentioned above;

C. Other related celebrities, advising them to recommend to the enterprise, the focus: the enterprise to issue advisory requirements is free.

4. Other

A. The link is called outside the station reverse link, is very important, lets the advisory association, the related government department and so on with the Enterprise consultation related website homepage Plus China Advisory Expert network link;

B. Provision of news articles on the network of Chinese consulting experts to traditional media such as newspapers, magazines, television and radio;

C. The information that the company distributes to the trainees can, without increasing or increasing the cost, refer to the network of Chinese consultants, insisting on doing so;

There are other good offline resources which can be put forward for consideration.

Work on peer propaganda can be postponed.

III. implementation of website promotion program

31. Principles of programme implementation

1, must be implemented in place, the best conditions to perform to the extreme, the effect will be more obvious, such as corporate associations, relevant government departments, advisory associations or consulting celebrities not only according to the plan friendship links, and according to the plan in the homepage of its website for detailed introduction, the effect will be very obvious.

Details: Be sure to follow the plan, there are time intervals to deal with, otherwise the search engine will think you cheat while punishing the site.

2, must pay attention to the details, network optimization promotion, is the details of the processing, which requires experience and practice;

3, must pay attention to the adjustment, according to the marketing analysis system data, the mining analysis promotion strategy's advantage and disadvantage, adjusts the promotion strategy.

4, it is necessary to step forward, the search engine for the sudden increase in traffic, the weight of a short time to rise quickly will be particularly concerned about the site,

If mishandled, the site is classified as a reference class, and it is very difficult to mention ascension.

32, the content of the implementation of the programme

1, a number of keyword analysis lists more than 200 keywords, analysis of its top 10 priority sites near 2000 sites, analysis of its network marketing factors;

2, the initial promotion according to the diagnosis analysis to optimize the plan, according to the Optimization plan adjustment corresponding website structure, column structure, content collection or original content;

3, adjust and promote the second step after the implementation of a period of time, according to the Marketing analysis system analysis of flow data, analysis of the effectiveness of the initial promotion, and then adjust the promotion strategy;

4, follow-up promotion according to the effect of the promotion of timely customer service system and customer tracking system on-line time, according to customer feedback adjustment again.

33. Progress of programme implementation

1, the basic cycle due to the search engine to adjust the ranking cycle of about three months round, probably at least two rounds of promotion, will make most of the keyword ranking up, while promoting more than 200 keywords, and a lot of popular keywords, difficult, the workload is very large;

2, through the company OA timely report daily work and website promotion progress.

Three or four, the purpose of the implementation of the website promotion program

1, arouse the enterprise internal management consultation demand, lets the enterprise through the Chinese consultant expert network platform to release the management question and the consultation demand;

2, recommend consulting experts, so that consulting experts through the China Network platform to consult experts to find business opportunities.

In short: if through our vigorous promotion, the Enterprise initiative to China Advisory expert network to release the consultation demand, we have succeeded half! If the consultant can solve the enterprise problem quickly and solve the problem to win business opportunities, we are close to success!! If we raise the market, we will succeed!!!

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