The promotion way and channel of application

I think that doing network marketing, should rush to accumulate the goal to do. Because everyone's time is limited. Time is actually our biggest cost. Accumulation of marketing direction, so that most of our work time, are paving the way for the future. It is possible to do some work now, in the future for a long time, but also for us to bring effect.

This is what I think of the accumulation of marketing. I mentioned a passive marketing. Also belong to this kind of accumulation concept. Once upon a time, there was a story about a monk carrying water and digging a well, which had a deep influence on me.

Many friends may have heard the story:

There was a temple in two neighboring mountains, and a monk lived there respectively. There is no well in the temple, two people at the same time every day, need to two mountains between the stream water. Often meet to chat, one year after another, two people became friends. 5 years later, one day, Monk B water, did not see Monk A. Thought he overslept. Don't care. However, the next day is still not see a, the third day ... The fourth day, until one months, every day B to fetch water, did not see a. So B thought, a will not be sick, as a friend, to see if we can help. B went to a mountain inside, found his temple. But see and Shang in the leisurely water-style marketing and digging well marketing, which is more suitable for you? It's not like getting sick at all. It's not like people who haven't had water for a long time. B is very puzzled, you so many days do not go to fetch water, drink what Ah? A took B to the backyard, saw a well there. A said, I this 5 years, every day to finish the day's things, began to dig wells. Every day can dig how much, dig deep very deep, finally I dug to the well. Now I do not need to go to fetch water every day, have more time to play my favorite Taijiquan.

I do not know what other friends have seen the story of what the idea, the first time I saw, feeling very deep. Then many of my behavioral choices are influenced by this story thinking. Something big in the direction we're not going to talk about.

Back to the topic of Network Marketing, network Marketing has a lot of practice. But it can also be divided into digging well and fetching water two kinds. The marketing method of fetching water can be quick, because there is no need to build anything, do not need to put into digging well. Just pick up the bucket and scoop it up in the water. Once the day did not go to carry water, may not drink the day. Even two barrels, after all, is limited, run a trip may be enough to drink a few days. This requires continual duplication of effort. In the case of no increase in marketing costs, the profit is generally a horizontal line. The marketing method of digging well is accumulation, thick accumulate thin hair. Perhaps the prophase need to do a lot of work, need to invest, short-term see income. And there is the risk of digging for a long time and not being able to get water. There is also the risk of digging a sudden wellhead collapse. The early days are certainly not so moist water. But once you succeed, the well is dug out, followed by a steady stream of passive marketing gains. It may be more comfortable than carrying water by the end of the period.

How can it be counted as a well-dug marketing practice?

Talk about my own plain understanding:

First, the selection of products, the existence of the possibility of recurrent consumption:

Whether it is to do products or services, try to choose that has the characteristics of repeated consumption.

Why?

Because now the new customer's acquisition cost is very high.

If each of our customers are new, each customer is one-time, then in most cases, it will be more tired. And do that can be repeated consumption of things, as long as our things and services can also, to the late, there will always be some customers to two times, three times of consumption. is equivalent to producing a lot of "passive" long-term income. And such a model, even if the first time before the cost of obtaining customers a little higher, or, a small amount of profit, but also through the back of the repeated consumption to make up back.

For example, when we used to do electrical business, in the Internet to buy the postal carton and packaging for shipping, after a good election, feel the quality can be, also lazy to change, so a few consecutive years will be repeated in their home to buy. It is estimated that a total of tens of thousands of yuan of boxes were bought. For shopkeepers, each of these customers is his "steady income". And the cost of his acquisition of this customer only occurred at the first time, no matter how high, was quickly repeated repeatedly consumption diluted.

Second, the use of promotional methods and channels, the selection of accumulation-type

Whether or not the product is sustainable consumption. We can choose to promote the accumulation of style. General accumulation of marketing promotion, the use of more, mainly is the database and the retention of information layout of these two. I personally think that the network information promotion, divided into two types of rolling and surviving. Scrolling information, such as QQ group. Of course, mainly others QQ group. If your QQ group that is called a database. In others QQ group do promotion, have no effect? See how to do it. Many people rely on this method to do very well. The problem of whether or not to be kicked out of the group, if in some large amount of information within the group, sent out quickly by other people's message coverage. This is a scrolling type of information.

This promotion method, I think is similar to water. The effect must be there, you promote the day will have a day effect. This effect is relatively fast, but the duration of the utility is also relatively short. Again mention 360 to talk about, according to the plate information of different, 360 talk is between the retention and rolling, but because of the relevance of keyword search, this is a better channel. One of my articles last month mentioned 360 to talk about promotion.

Another is the retention of information, mainly the use of blogs, QQ space, Web sites, forums, and so on these channels, information can be long-term existence and may be browsed later. About the preservation of information layout, I prefer to use a high weight platform, I in the "realization of the Network" passive Marketing (ii): Layout search Long Tail words, the article has a general description.

Database has a lot of channels, such as QQ Group, micro-letter, micro-bo, qqlist subscription. Wait a minute. Retention information layout, and database, are "dug well", the effect is not necessarily reflected at that time, but may be in a relatively long time, the target group to play a promotional effect.

Digging a well or fetching water, each person's choice can be different. Because each person has the most suitable method. As far as I am concerned, I am inclined to dig well accumulation methods.