The rapid development of mother and infant industry, "Beibei net" low-key exerting force

With the "child policy" of all over the country opening, China is about to usher in the fifth birth peak, conservatively estimated that our country will have more than 20 million of newborn births each year. Huge market potential has led to the rapid development of the whole mother-infant industry.

It is understood that the domestic first mother and child special Sale website "Beibei Net" has been quietly on the line on April 16, and in the low-key operation, its membership of the meter Fold network in the recent acquisition of billion-class B-round financing. M-Fold Network co-founder and COO Kozunya revealed that the test of maternal and Infant subdivision area, on the one hand, because the mother and child industry demand for rapid growth, on the other hand, mother and child supplies of the main consumer groups are also changing.

In recent years the rise of the "Olympic Baby", "Golden Pig Baby", "Dragon Baby" upsurge of the mother and child market dividend has not subsided, there is still a large part of the market demand waiting for release.

The advent of the fifth birth peak, and the release of the peak in a few years of fertility situation, so that the 0-10-year-old mother and child supplies demand for all ages show a blowout situation. It can be said that 2014 is the mother and child industry, a "golden age."

There is a market if there is demand. In such an industry background, the maternal and infant market fever has been rising without reducing, beibei net is aimed at this opportunity to cut into the mother and child market, the first professional mother and child sales platform.

On the other hand, the replacement of whenever became the mother and child supplies the most important consumer population, and after the next, a great catch up with the momentum. Beibei net into the mother and infant market confidence is that the team in the establishment and operation of the meter folding network, accumulated a wealth of special sales platform operation Experience, 8090 of consumer demand and consumption habits are very understanding.

"After 8090 of the consumer groups, they have very distinct characteristics, fashion, individuality, independence, in addition to the current stage of the main force of birth, they are also the major group of online shopping, which determines the online mother and child market has great potential." "In addition, the income level after 8090 is not too high, so they are also happy to save money by selling the platform," Kozunya said. ”

But only rely on Low-cost special selling, I am afraid that can not fully meet the 8090 after the parents, Beibei Net also for the buyer to provide 100% authentic, national package of mail, 7 days no reason to return, within 72 hours of delivery and other service guarantee.

Since family planning, China's family size is gradually transformed from a 4~5 family into a 2~3, and the family structure is gradually transformed into a "4+2+1". Many children are the only child in the family, is Starium, parents and elders want to give the child the best. So many 8090 of parents in the pursuit of low-cost affordable at the same time, for the product also has a higher quality brand demand.

Beibei Network Insight to the consumer strong brand demand, since the beginning of the line with the maternal and child brand cooperation. At present, Beibei nets and Balla, Bubba Bean, Antarctic, Arctic Velvet, Disney and other children's wear brands to reach a cooperation.

"Brand quality assurance, 10 percent-30 percent of the ultra-low discount, for consumers, is absolutely temptation." "For the development prospects of the site, Kozunya showed confidence."