The real case tells you the importance of industry information in the promotion

Absrtact: After taking over a new account, as a promotional consultant, do you have a headache for how to provide excellent promotional programs to your clients? After the customer promotion on-line, how to promote the customer to promote the effect, lets the customer accept the promotion consultant's suggestion? perhaps

After taking over a new account, as a promotional consultant, do you have any headaches about how to offer your clients excellent promotional programs? Customers to promote the online, how to promote the effectiveness of the customer at the same time, so that customers accept the recommendations of the promotion consultant? Perhaps the following real case will provide you with some ideas from the angle of industry information .

Customer main push business for real estate. is an overseas real estate project, can realize buys the house investment immigrant. Therefore, we must first understand the real estate market and immigration application industry status. Affected by the economic crisis, many countries in Europe have launched the "Home purchase Immigration" policy, greatly stimulated the Chinese consumer's overseas real estate purchase enthusiasm, the current promotion competition is also more intense. From the current investment in the migration market, we see that there are mainly immigrant intermediary companies and real estate developers and other types of promotional bodies.

Through Baidu Encyclopedia, we understand that the natural conditions in Cyprus excellent. An area of 9251 square kilometers. The third largest island of the Mediterranean is located in the northeast Mediterranean. The coastline is long. It is subtropical Mediterranean type climate. Customer bj-in the glory of real estate developers. The Venus Rock project of the Cypriot city of Pafos was acquired in Cyprus. Located on the southwest coast of the island, Pafos is the fourth largest city in the islands and has an international airport, the birthplace of the Greek legend of Eros Aphrodite (i.e. Venus). Today Pafos is a famous seaside resort and tourist attraction. Pafos has a pleasant climate, beautiful natural environment, a lot of precious ruins and relics, the whole city is classified as the world Cultural heritage.

From the European immigration policy, the immigration threshold of Cyprus is also very low, as long as the investment of 300,000 euro property can be a permanent residence, a few years later can apply for naturalization. One person buys a house, the whole family can apply for naturalization. At present, the country's real estate is now in the ' U ' curve of the lowest, the property market has slightly warmer, the immigration market in recent years, Cyprus has attracted Chinese consumers great attention. Clients also cite the advantages of migrating to Cyprus on the site.

Get to know the customer's information and go to other media to collect information about the customer's industry. Commonly used tools are: micro-blog, micro-letter, blog, forum, peer site, news and so on.

Industry Information on blogs:

Information on Weibo:

Immigration Forum:

After gathering the above information. In the search to promote the part of the customer recommended industry core words and geographical expansion of the word. Established a scientific account structure. And through the industry comparison and customer information, refined a high click-through creativity.

Keywords：

Creative：

Watch competitors online time, rankings, etc. Understand the competition in the customer industry, combined with the promotion of the actual budget after the offline time statistics, the successful proposal to adjust the reasonable budget for customers to upgrade 1000 yuan/day to 2500 yuan/day.

By observing the promotion of competitors, adjust the delivery mode (search + Network Alliance). and the addition of additional ideas-a trail and promote the telephone and other content, to attract customers eyeball, enhance the click rate.

Online Alliance, increase the amount of display, reduce the average click Price, pull down the promotion costs.

Some colleagues may be engaged in the promotion of shorter working hours, the sensitivity of information and inductive ability is not strong, lack of experience. This needs to broaden their knowledge of the channel, in daily life to refine and summarize the industry information, and timely sharing with colleagues and customers to find business opportunities. Departments can also regularly organize industry information, success stories to share.

Good promotion effect must come from constant adjustment, and constantly adhere to the promotion process. Be sure not to stagnate your thirst for new knowledge. So, little friends, act, come on!