The relationship between site type and SEO strategy

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Today, looking at a SEO material, see a small chapter, the name is called the website goal Impact SEO strategy. This small chapter is about different types of Web sites, to adopt different optimization strategies, so today I come to discuss this topic. Today's Internet sites have a wide variety of types, such as: Personal blog type, e-commerce type, forum type, social type, and so on, various types of Web sites have different meanings. But all the sites have a final goal, that is, profit, said the popular point is to make money. So for these different sites, we use the SEO strategy is also different, I will analyze the following.

1. Blog type

Optimized center of gravity: Flow

Blog types belong to the type of information sharing site, bloggers have their own experience and skills to share in the blog. Then this type of site profit point can be advertising profits, since to rely on advertising profits, the site's traffic is the key, then how to improve the site traffic? You can use several methods, such as seo+ Mail +QQ+QQ group. For example, Lou's blog is an example of this type of profitability, with ads at the beginning and right of his blog.

2. E-commerce type of Web site

Optimized center of gravity: Flow + conversion rate

This type of Web site is completely different from the blog type, because it is selling products and can be directly profitable. Then this type of site focus on the flow and conversion rate, conversion rate and PV-related, the higher the PV, conversion rate will be higher. So how to improve the flow of the site? This can be used SEO or SNS community to promote the method, so that more people know your site, so as to enter your site. The conversion rate depends on the long tail word, although the long tail word search is very small, but because the word search is relatively long, so you can infer that the word search is relatively strong users, such as search cheap Kobe Bryant jersey the word users, then his intention is to buy Kobe Bryant's jersey, Therefore, the extension of the site's long tail words and reasonable layout of the long tail words can improve the site's conversion rate.

3. Forum Type

Optimization Center: Number of users registered + online number

Forum type site's profit point is the number of users and the number of people online at the same time, for the number of users to register the problem, you can have registered users to help you promote, so that more people to your forum to register. So how do you do that? When a user is registered in your forum, he will get a link address, such as through the link address to invite how many people to register the forum, his account can be activated. Of course, the premise is that your forum content is very high quality, very attractive, can give people help, otherwise no one is willing to help you promote. Of course, there are other ways to increase the number of users registered, such as mail, this is not to refer to the kind of aimless mass mailing, but to the potential customers or targeted to some customers, such conversion rate will be relatively high. There are QQ, social promotion and so on, here is not one to say. So how do you solve the problem of online numbers at the same time? This is to be solved by the forum insiders, such as holding a regular activity, set up some small gifts can be exchanged for points. Then each moderator promptly reply to the user's comments, and so on. By maintaining a good communication with the user and having a harmonious atmosphere, it is possible to improve the number of people online at the forum.

4. Social types of Web sites

Optimization center of gravity: number of users registered

Social types of Web sites and forums type of site profit points are similar, but also the number of users registered. There are other ways to do this, except for the ones that you just said in the forum type. For example, to develop a small application, such as Happy Farm, Happy Ranch is such a small application, both to provide users with entertainment, but also increase the number of users of their own site. Of course a good social networking site, high-quality content is not less.

The above is my personal point of view, write the bad place also please a lot of pat bricks.

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