The results of the scenic Mountains and Rivers Audit report today reported public relations dark War

This morning, the results of a moratorium on the listing of scenic mountains and rivers will be reported to the SFC by intermediary agencies.　　However, the "First financial daily" reporter found that a "public relations war" on the internet has been launched before. Delete the soft Wen offensive December 17, the scenic mountains and rivers before the half hour, Shenzhen stock market suspended the announcement of the listing, creating a new issue history precedent. For a while, the major media on the scenic mountains and rivers to follow up.　　The company is silent and does not respond.　　After a few days of silence, December 21 onwards, the internet has quietly launched a violent public relations war, the first round of the offensive touted the characters of the Liu Zhi-Shan technology director. Published on the day of the "Hunan Daily" published by the reporter's signature article "Golden bottle thousand cups not drunk ho", the article shows the "Wine experts" Liu Zhi in the scenery of the experience and contribution of mountains and rivers, voluminous thousands of words, extremely praise, highlighting the scenic mountains and rivers of technological innovation, alcohol mellow.　　The crisis that the company is facing is not mentioned. In addition, Xinhua, China Economic Network, China Daily, Xinmin Network, China Enterprise News Network, such as more than 20 web sites, as well as several domestic well-known portal 21st also issued or reproduced the "Scenic mountains and rivers of technology eagle-Liu Zhi Asia", "Scenic mountains and rivers Liu Zhi Asia's Wine technology: learn to smell wine and alcohol wine tasting", " From the scenic mountains and rivers come out of the wine industry master-Liu Zhi Asia, "Scenic mountains and rivers Liu Zhi" four enzymes erqu a yeast "bio-brewing technology difficulties", "scenic mountains and rivers Liu Zhi Asia: Xiang faction Huadiao rice wine improved technology master" and so on nearly 10 articles of the same content, is still by the big Kua Liu Zhi, and vaguely praised the scenic mountains and rivers,　　And all articles have no clear author signature and source, most of the site will be the article in the "Domestic news" and so on. At the same time, the "Daily Economic News" website, which uncovered and directly led to the suspension of the listing of scenic mountains and rivers, withdrew all the scenic spots. On the afternoon of December 21, the reporter clicks on each website 12 related series survey manuscript, all already cannot open.　　According to the public relations industry, the interests of the scenic mountains and rivers with a large amount of funds, hired a well-known public relations companies everywhere to delete adverse reports, even the reporter observation, comments also do not miss.　　The message from the head of the daily economic news was that they had to stop reporting for some reason. Industry: Evasive Zhibao "offensive" intensified in December 22, the propaganda strategy is no longer side contrast, but direct praise.　　"Scenic mountains and rivers to open the revival of Chinese rice wine", "scenery and rivers through the history of Chinese rice Wine Legends", "scenery and rivers of rice wine revival of China Mission" and other articles flooded the major websites. The largest volume of the day reprinted an article for "Scenic Mountains and rivers: is the scenery or clouds." This is a "author" in the name of Hunan Yueyang, to the company site visits to uncover the scenery behind the mysterious veil of investigation records. Its presentation and writing methods will make people have the feeling of investigation. The articleThe article is accompanied by more than 20 scenic mountains and rivers office buildings, storage and wine storage, fermentation workshop, as well as supermarket hotels selling scenic spots and rivers of wine photos. As can be seen from the picture, the company's office building and production of wine shop are extremely stylish, the sales channels seem to be also hot for their products.　　"The author" also described that the factory plant operation is normal. Only the author's name and source are not available, and there is no picture of sales outside Yueyang.　　In the media before the query, the scenic spots of the advantages of the disclosure of Hunan Changsha, yellow rice wine major consumer areas in Shanghai, Suzhou, the potential advantage of Chengdu sales situation is particularly attractive. In addition, in the major stock bar forum, there are also common related articles brush screen and the top phenomenon.　　Just two days later, the scenic mountains and rivers seem to be no longer the question of the suspension of the listing of the company, replaced by a calm in the bustling. "PR is the most important, all the technical methods of shielding the message is the form of paper-wrapped fire." All the articles about the scenic mountains and rivers have not responded positively to the latest developments in the company's listing, which is essentially a cop-out.　　The PR people said. Yiu Sheng, chairman of the Scenic Mountains and rivers, after the company's suspension of listing, has not received any media interviews.　　Scenic mountains and rivers Dong Yufeng also to "regulatory requirements for this period can not speak as a whole, all the company listed after the announcement as quasi" rebuffed the reporter's interview request.　　A senior market Personage said, the scenic mountains and rivers in the audit results reported "Eve" to continue to beautify the company, there is through the so-called "public opinion" of the force, hope that the relevant departments "Self-cut", to the regulatory layer of pressure. Regulators on December 17, "The first time" emergency call off the scenic mountains and rivers listed, won the high praise of shareholders.　　Some shareholders said, also hope that the initial audit results reported today can Lishi public disturbance, objective and fair to restore the original appearance of the company. A teacher of the school of Journalism, Fudan University, told this reporter that the 1889 Wall Street Journal was founded in the inaugural issue and promised: "Our basic principles for conducting news business are as follows: Get the news and publish it immediately, whether it's good or bad." Our news is not controlled by anyone, and no one can control it ... We hope that the news will always be true, accurate and unbiased. "Later, under Charlence Baren's leadership, the Wall Street Journal's mission developed to find the truth behind it."　　In 1920, Barron first exposed the Ponzi scheme, and Charles Ponzi was brought to justice. The story of the scenic mountains and rivers and the public relations war on the Internet show that it is still a long way to eliminate information asymmetry and truly establish a "true, accurate, unbiased" and responsible public opinion environment. The study's financial media teacher pointed out.