The revelation of the electric business: How the shop and the entity combine perfectly

Rising prices, housing costs and other increases to more and more physical shopkeepers have brought unprecedented pressure to survive. Recently, netizens "http://www.aliyun.com/zixun/aggregation/30537.html" > Unique 11 "in the Tianya post for help: Open the chain of days more and more sad, is not to the real store demise of the day?" Physical stores will never die, but shop represents today, tomorrow trend. "Cloud plan mentor, Alibaba Group board chairman Ma Yun answers."

As a chain owner, the Netizen "unique 11" since 12 ago opened shop, after her meticulous management, the number of shops increased to 6.

But recently, the veteran retail owner's business has become increasingly difficult to do.

With the popularity of online shopping, the various costs of physical stores are increasing, the days are increasingly sad, although the sales from hundreds of thousands of to millions, but the money can hardly offset the pressure of rising prices.

To ease this pressure, the Netizen "unique 11" from last year began to reduce the number of chain stores, from 6 to now 2. She also very helpless: "Consumers run to the shop inside to try to wear, they have to go online shopping, because cheaper." ”

To this end, Cloud plan's mentor Ma Yun gave his opinion. He said that "physical stores will never be wiped out, but E-commerce will become more and more big." "He suggested that netizens" unique 11 "to open shop, the network business selling things is not only cheap, but represents today and tomorrow's consumption trends.

Ma suggested, open Shop is to understand why the development of online shopping so good, the so-called win, perhaps opened the shop, the entity store will also open better.

In addition, the "unique 11" problem has caused a lot of netizens attention, there is resonance, there are suggestions.

"In the face of change and new trends, we have to choose to adapt, first of all to change themselves." "The Earth's fission" said, in fact, on the other hand, the network is not only serving buyers, sellers also have more and better wholesale channels, make good use of the network, the original disadvantage into advantage.

Netizen "Small Meatball" thought, the entity shop still has its own advantage, especially the clothing industry, because most of the customers are still interested in the physical store, and the quality of the goods is more secure.

The Netizen "Baba Baba" gives three constructive opinions:

1. Make full use of the network to bring convenience, with the help of the network to find more and better suitable source, in order to enhance the profit space.

2. Two-pronged approach, the network and the entity at the same time, know each other, grasp the needs of consumers.

3. Give yourself more encouragement, negative and discouraged when it is better to think about how to solve the current dilemma.

The combination of physical shop and shop is a trend in the future, online and offline comprehensive utilization, so that their products go farther, the development of space is greater.

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This article is provided by v5shop:v5shop.com.cn