The rise of the capital "errand type" food electric dealer, distribution still to be promoted

Micro-letter under the single, using more than 2000 offline community distribution points, 1 hours to flash the finished crayfish. Online 3 months, with 250,000 users of the love of fresh bees, by the rise of the housing economy to earn enough attention. Beijing Business Newspaper reporter survey found that not only the rapid distribution of main products, can incidentally buy Starbucks or even lighters "errand category" food dealers become the industry's emerging forces.

1-hour flash.

In the love of fresh bees, it seems, to survive fast. There is a consumer experience that 16:55 ordered a love of fresh bee spicy crayfish, 17:22 when sent over, and can be paid on delivery. "Fly Fan Van van," The consumer has said: "Speed beyond the imagination, 5 minutes to the delivery." ”

With the World Cup a large number of delivery needs, love fresh bees quickly hot, in addition to spicy crayfish, lo mei, ice cream even toilet, medicine can run errands for consumers.

In the love of fresh bees on the micro-boping platform, you can see a variety of food push message and love fresh bee regular activities, such as sucking hemp small send 6 listen to Gado, thousand box million yogurt 0 yuan Rob. Recently, the introduction of free original pulp beer brewing activities, attracted a large number of fans to participate. According to SARA.J, director of the marketing department of Love Fresh Bee, the launch of the wonderful yogurt sold more than 4,000 a day.

Through the Community store distribution

Love fresh bee through the community store to complete the flash is also the current food-type electric business model.

All of Beijing's 2000 communities in the canteen, convenience stores to become the love of fresh bees pick-up point. Specifically, the fresh Bee network in the distribution and convenience stores, ultra cooperation, the backstage order distribution to the nearest user stores, by the owner of the final distribution link, 6 customer service can be 24-hour guarantee services. Because the Community shop is very close to the consumer, the delivery time can always be kept in 30 minutes.

Beijing Business newspaper reporter learned that love fresh bees for each distribution point to place a unified fresh bee counters. For food safety and freshness, every day there will be fresh bee distribution personnel at any time door-to-door inspection, for not fresh, over the shelf life of products will be recycled at the same time replenishment. At present, the love of fresh bees can be in the Beijing five-ring within the basic to do without dead ends distribution.

It is understood that love fresh bees and store distribution personnel belong to the cooperative relationship. Distribution staff wearing a love of fresh bees uniform clothing, 30 yuan to send, each single distribution fee of 5 yuan, Starbucks for 10 yuan per single, evening after 23 o'clock distribution costs unified for 10 yuan. These distribution fees are earned by distribution points. With the cooperative merchant's buckle point becomes the love fresh bee profit source.

Delivery to be upgraded

As the food type electric Shang bee in the distribution aspect can use the Community business to exceed completes 1 hours to send out, and gives the payment pledge, but in the actual distribution process, the distribution personnel's quality and the logistics platform still has the space which can ascend.

Consumer Li yesterday told Beijing Business newspaper reporter, 19 o'clock ordered Starbucks, waited 1 hours before delivery, coffee has spilled half, packaging is just a simple plastic bag. Consumer Zhang has also said that the online order of crayfish meat is not too fresh, the head is a bit black.

Industry insiders believe that the current use of community store to achieve a flash not only in the geographical position has a great advantage, but also easy through day-to-day contacts and potential consumers to establish customer relationship. But it can also be seen that the community stores in the distribution method has not reached the standardized norms, including distribution equipment and food safety, and for the Community distribution personnel are no use of professional training. In addition, the Community shop flexibility is larger, the entry threshold is low, not conducive to improve the overall competitiveness of the characteristics. The future enterprises in the community "last kilometer" distribution, not only need to improve the service system, standardized operation, more importantly, the integration of the offline resources, such as personnel training, food updates and security efforts.

Around the "1-hour distribution" to do the community business is not a love of fresh bees, community 001 has already tried water. Community 001 from the upstream selection and large business super cooperation, directly from the supermarket to get the goods, and then by their own distribution team completed from the supermarket to the Community users distribution, solve the supply and warehousing problems. At present, 001 of the community in Beijing has about 400,000 users, covering more than 4,000 communities. In addition, March Beijing East also joined hands with tens of thousands of China's convenience stores, to open up a new situation in China's retail sales, extending the service to the "last mile" of Shun Fung "Hey Guest" also spread overnight ... the "errand type" O2O Community model is becoming the focus of the retail industry.

Beijing Commercial newspaper reporter duo intern reporter Wang/wen