The rise of the electronic business entity retail decline beauty mall by creative attract tenants

"The Financial Times website February 8 Report" title: The http://www.aliyun.com/zixun/aggregation/39126.html of the United States "> Shopping Center for the outside of retail survival (reporter Bani Joppson)

In Connecticut State, a separate building still hangs with the sign of the big American chain bookstore "Baird", which went bankrupt in 2011. At the cashier's counter are a list of the sale fixtures and facilities. But no one wants it.

The 8-foot bookcase stands alone in the shadows, symbolizing the passing of an era. Americans no longer need retail physical stores. We can foresee that the future of physical stores is at stake in this user-oriented country.

Since the onset of the financial crisis, there has been a sharp decline in physical shop shopping since the recession. The rise of E-commerce makes many of the interior decoration outdated, the location of remote physical stores less a bit more attractive.

"The reality is that we've built too many malls," said Grie Messen, executive director of the world's leading real estate consulting service, the first Pacific Davis. He predicts that about 15% of America's 1300 largest closed-end shopping malls will fail in the next 5 years.

As the existing shopping environment faces a new shuffle, even future physical stores cannot rely on retailing: services such as dry cleaners, nail shops and health clubs will take the place of many shops, real estate agents say.

Mortgage investors have become more and more uncomfortable with retailing, and the "big two" in the department store are in trouble: both Penney and Sears are shutting down stores for sale. Last week, the final National book chain, Barnes-Noble, said it would close up to 30% retail outlets in the next 10 years.

In the past two years, Costco warehousing supermarket companies, Aldi supermarkets, a Dollar tree shops and other shops to bring a climate of Danbury, but these shops are selling food and commodity stores, do not sell luxury goods. They generally use low prices to attract customers, which also reflects the gradual trend of retailers across the US to low-end markets.

"You see more and more people walking around the food court than spending money in stores," says a woman named Barbara at a super mall in Dan. "It also reminds people that the social functions of shopping malls are not lost in their business functions, especially for the elderly and young mothers."

Michael Nimira, chief economist at the International Shopping Centre Council, points out that if the US is destined to lose more stores, the owner of the mall must be more creative to attract more tenants.

Cinemas have emerged as key lessees; a university occupies four floors of the Indianapolis Circle Center Mall, and even government offices can become tenants of shopping malls. "It all depends on your understanding of the area," Nimira said. ”

The health care industry is another fast-growing area of the economy that can fill the free space of shopping malls. But real estate agents say parking may be a problem. It takes more time for Americans to go to a hospital than shopping, so medical institutions may need more parking in shopping malls.

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