The rise of the experience economy: the world of users

For any Internet enterprise, the user experience is the root of the body. The internet industry is most often said to "user experience as the center" or "to the user experience to the extreme." But what is the best experience? Do the product experience to listen to the user or the product manager to decide for themselves? For example, the internet giant recently recruited "product experience officer" in colleges and universities, before many enterprises even by the CEO to take the role of "experience officer", which is the "user experience" the emergence of the new economy, Internet enterprises will be the product of the right to say the final return to the user.

One, crowdsourcing experience: everyone involved in product improvement

Chief Experience Officer in essence a package of products to improve the way, the experience of the official use of their free time, according to their own preferences and interests of product improvement proposals, has been a number of Internet products advocated by the way.

Vermicelli Economy: Millet led the fan economy, it is very important that "rice noodles" can be in the community of millet products demand or suggestions. The Millet team is first and foremost attaches great importance to the interaction with the user. This was summed up by Li Vanchang as a "sense of participation". In fact, this is what makes every user who has a personal experience to improve the product. However, this model can be replicated, Baidu Bar has become a lot of enterprises and users to interact with the position, for this year, Baidu also launched Baidu Paste company. Baidu mobile phone guards and other products have been familiar with this way, but the experience of the officer is more specific to the user group to solicit more comprehensive professional advice.

Public chip mode: the most popular in the field of intelligent hardware is the public, users can support a certain project funds and become the initial users of the product. The essence of the popular model is that the supporters are "seed users", can provide suggestions when the product is fully marketed, which is very valuable to the hardware and the higher the cost of trial and error.

Public test mode: Baidu Open platform has a platform for testing, everyone can join to help developers test products to reduce the purchase of test equipment and testing team maintenance. This year's well-known discount shopping website "What is worth buying" also launched a platform for testing, manufacturers can provide small quantities of products for users to test and provide evaluation recommendations.

Loyal users: Internet companies will also invite the product has a prominent contribution to the loyalty of heavy users, or representative of ordinary users to participate in product demand research.

The above four modes are the use of crowdsourcing methods, Third-party power to assist product improvement.

Second, O2O experience: Face-to-face to facilitate the order

Apple's first success at the heart of the Apple Store is also a user experience. Everyone can go to the store to experience Apple products, shoppers will answer the user's questions, to provide users with the purchase proposal to achieve the purchase of orders. The difference is that the user can play the contrast product to make the purchase decision in person. The Apple store experience model is being emulated. Shun Fung Hey shop, cat line shop, millet experience shop are intentionally or unconsciously in the study of the Apple Store. Because of the unique experience of the offline, no one can say that the offline business super will be replaced by E-commerce players.

In Guangzhou, there is a "product adjustment" app is based on the university city as the core to do online under the combined consumer experience. University students can go to the shop to try products, participate in promotional activities to obtain concessions, and then to their app for product reviews, exchanges, submit the use of experience, manufacturers are willing to donate products to achieve marketing goals.

Iii. Assessing the economy: an experience from an expert

Because of the Saul War, Wang freely zealer into the public view. Zealer focuses on mobile video testing. In addition, there are a number of evaluation sites exist, or evaluation columns. The more well-known electronic product evaluation station has Zhongguancun, bubble and so on. In addition to electronic products, automobiles, tourism, catering and many other industries have to "test" as the core of the site, some companies even do the listing.

The evaluation is essentially a description of the reviewers ' experience of the product under test. New Media era, many from the media, the new media also began to dabble in electronics, tourism, automobiles, catering and other products and services to evaluate, and readers to share the experience of the product and form a certain guide and advertising effect, and then find value. Where to go for travel websites and even a job like a sleeper, to experience different hotels.

The evaluation of the website, the evaluation from the media, the test sleep is from the evaluation expert experience.

Product Manager, do you want to listen to users?

Whether it's a crowdsourcing experience, a O2O experience, or expert advice, the value of a product team is to listen to the voice of the user and improve the product. A lot of Internet products people are not impressed by all these experience modes. "Ford said that you asked the user what he would say needs a faster horse than a four-wheeled car." "Under such a belief, the product of the great God jobs has not listen to the user opinion of the legend, the legend he completely based on product talent and his own likes and dislikes to define a great product." Zhangxiaolong, China's most jobs temperament, told people inside Tencent that they should not listen to what critics or the media say, and not to be left to the outside.

In fact, Jobs did not listen to users, but in fact, Apple has a team of product teams, and the formation of a comprehensive methodology, perhaps jobs did not look at individual users of the scattered views, but in the macro he was still the opinion of the user--jobs once believed that the best size of the phone is 3.5, based on user research. Ironically, this eventually proved to be wrong, and the iphone has been in the bigger than bigger, the big screen mobile era.

Especially for Internet products, the voice of the user is more important. Internet product imitation cost is low, any innovation is easy to be imitated by the adversary quickly. When everyone can meet the basic needs of users, the product is to compete with the ability to maintain innovation, the similar function of the "experience of extreme" ability, as well as the product behind the service capabilities. At this time each user's voice is extremely important, gives the user to participate in the sense, gives the product innovation the inspiration and will experience achieves the perfect ability.

(Responsible editor: Lvguang)