The rise of the web game to compete for billions of games

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April 23 News, less than 20 people's team, less than a year, Liu will it's I play net value to 100 million yuan level. 2008, the company dedicated to the agency and Research and development of the Web game finally welcomed the profit, but this is only the beginning, Liu's goal is to become like Grand, nine cities like the game giants. And for two years ago began the layout of the Web game grand, the current one of the Web game's revenue is no less than a successful large-scale online games.

No Computer configuration requirements, no client, open the Web page to enter the user name and password, you can play the Web game. For web game development operators, they don't have to worry about server and bandwidth pressures, and they don't have to worry about paying a lot of human costs. A good planning, less than 3-5 people team, more than 10 people's team, you can start the development and operation of online games.

This model is undoubtedly an opportunity for many startups. From the beginning of the 2006 confusion, to the 2007 web game year of the emerged, and then to the influx of the big, web games in just two years has developed into a fast-growing market for the refinement of the game.

According to Liu, she agents of the content of novel web games, active users can reach 100,000 people, and a neutral large-scale online games, and 200 yuan/person per month Apur value, but also silk and "World of Warcraft", "Dream West Tour" and other excellent large-scale online games.

It is understood that Shanda's web game "sweep" monthly revenue has reached the millions, in the grand Interior also ranked the overall game product line third. And this game launch time is still only 5 months, the effort is far less than large online games.

and to the agent operating web games mainly I play nets, in the last year and Sina, Sohu and other portals signed, making the latter become its web game promotion platform. "And they're all on their own. "Liu added.

Yesterday, Baidu Brewing a year long game entertainment platform also officially launched. including "Sweep", "three-instant noodles", "the sky left Bank" and so on, including the first batch of seven free web games at the same time online.

In addition, including nine cities, the public, NetEase, Sina, Sohu and other online games operators and portals, are also about to launch their own research and development of the web game, and operating in their respective platforms. After E-commerce, Web2.0 and other models, web game is becoming a new Internet business opportunities.

Grand Network spokesman Zhuge said that as early as two years ago, Shanda has been in the layout of the Web game market. The Company believes that it will become one of the future development of online games. And through the "sweep" successful operation, Shanda also confirmed its success, the Web game in the stickiness, user feedback is no less than any of the more successful large-scale online games.

Zhuge used the first crab and ate the crab to describe Shanda's achievements in the field. He also revealed that the "sweep" success, so that the grand more established confidence in this fast-growing market, Shanda will continue to increase investment in order to expand the market size.

But not all web game operators and research and development companies can be as successful as Shanda and I want to play.

Domestic well-known web game research and development company du NIU Network CEO Wang Zheng introduced, despite a large number of companies to enter, but the real mature products are very few, excellent products, especially in the market to form the scale of profitable products are still relatively few, many web game research and development team face several wards problems.

He said that the cost of web games is not particularly high, but one months if not five to 100,000 yuan revenue is also very painful, if the game is not sold this lifeline, the survival of worry. But in the actual operation, the game on the market has not crossed this lifeline. and currently in the publicity of the Web game developers have 50-60, and the actual number has already surpassed hundreds

And a large number of companies are still in imitation and plagiarism of foreign web game stage, facing the future market to maintain cautious optimism. At the same time, facing the advantages of Tencent, the joint public, Shanda, Sina and so on, the existing Web game agent and operator's competitiveness is also facing severe test.

Zhuge said, "sweep" can be successful and grand platform strategy has a close relationship, with the influence of the Grand network gaming platform, do not have to do special marketing, the game has a large number of users, this scale effect makes Shanda can lead the competition.

And Baidu launched game platform, rely on is also its strong user base. Baidu Big customer director Dong Anmin said, through the game platform of the online Baidu from behind the scenes to the front, willing to do for everyone to do the flow of cooperation, will flow into the value of the game manufacturer.

Sources from Baidu said that the company's cooperation with the Web game operators, Baidu will be optimized search. Users in the search game, Baidu will do the corresponding guidance, so that the partner's game was found by users. Baidu will also be divided into a substantial gain.

However, Liu also said that from 07 to the first half of 08, the Web game will be a multinational scuffle stage, the market is not necessarily completely not grand, nine cities such as the traditional large-scale gaming companies controlled. These big companies have their own business, in the web game input, may not have independent web game companies to invest more, very large companies turn around is difficult.

She believes that a relatively independent and professional company always has its own living space. At the same time, because of preemptive opportunities, some users will first from the independent operator to get the latest web game information.

Wang Zheng also believes that with large-scale online games to highlight the different pictures, the key to the success of the web game in the creative, so small companies and must be inferior to large online games operators. The same web game developers, can also use Tencent, a grand platform for the form of a better income.

South Korea's professional body of the forecast analysis, 2008 the country's web games accounted for the market share of the game, is expected to rise from the 2007 5%, to 27.5%. Some of the domestic web game developers and operators in reference to industry development Law also predicts that the domestic web game market scale in the next 3-4 years will also be expected to occupy the overall income of the net games 20%-30.

According to Eric's statistics, 2007 net game overall revenue reached 12.8 billion, in the next 4-5 years, online games will continue to increase more than 20%. The overall market size is expected to reach 40 billion in 2011. Web games are also expected to reach a level of 12 billion yuan.