The rookie is how to use the long tail keyword to improve the website conversion rate

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Today, a netizen asked me how to improve the conversion rate of the website. This problem is a lot of webmaster concerns. Many webmasters are doing business-to-business, consumer, etc. (sales products) of the website, do these types of Web site conversion is quite critical. So how do you use long tail words to improve the conversion rate of the site? How to do the long tail word?

We first say long tail keyword, long tail keyword as the name implies is in the target keyword plus some modified words, resulting in new keywords. These new keywords are also recognized by users. Long Tail keyword number is very many, can modify the word too much pull, the same user used the word too much, so will give you the site to bring intangible traffic. Long tail keywords are updated all the time, long tail key words depend on you seoer to create.

How to set Long tail keywords

1, around the product, long tail keywords.

Create relevant keywords around your product. This can use the user's usual search habits, do long tail keywords to stand in the user's perspective to think. You think about how many users are searching for your related products, so the long tail of your site keyword is very much, we do it requires a lot of time and energy to complete.

2, key words + price

Many users search for the price of goods, there will be the desire to buy. For example: Users search the price of the clothes, users just want to see, hope to understand the price through such a son to see whether they want to buy or say they have no ability to buy. Using the keyword plus price of the long tail word, users find the relevant price-type products have the sense of purchase, such as winter clothes, want to buy psychological users will certainly go to search winter clothes how much money, winter clothes where to buy and so on, relatively accurate information, Then we can use this to provide users with the most accurate matching information, a high degree of matching site will be ranked in front, I believe you webmaster use such long tail keyword to improve conversion rate is not difficult.

3, Festivals + keywords.

This also sets the long tail keyword one of the setting methods. For example, Christmas clothes discounts, Singles Day clothes discounts and so on. These are festivals + keywords. This kind of word mainly relies on everybody to make, provides for the user to search. To many festivals, some users have the habit of buying things. To reward themselves, and to relax themselves.

4, Time + key words.

One of the most common ways to find long tail keywords. For example: Summer clothes, autumn clothes, winter clothes and so on. Each time period has the user to buy the thing. This time the webmaster can use this to design the relevant keywords for users, I believe this is not particularly difficult things, as long as you want to.

5. Long tail keyword of question type.

Look for this type of user to compare. The conversion rate will be relatively low, but it is also to bring you a flow of one. For example: Casual men's price is cheap? Is the official men's price affordable? Some related words.

6, keyword + function

Today, users will care about his function, some people pay attention to the price, some people pay attention to the function, the function of practical durability, users of the price can also be acceptable, like 2 mobile phones, one of its camera is 8 million, one of its camera is 5 million. But their prices are the same. So which one would you choose? I would have chosen 8 million. Who does not want to have their own mobile phone to take pictures more powerful?

7, keyword + description

Seoer can use the keyword Plus product description structure growth tail keyword, users go to the supermarket to buy things, always look at the description of the product, and they want the same will be directly purchased, for Business-to-business shopping site to create a high conversion rate of the long tail, description can not be false, such users will not be long.

A lot of seoer friends know this, but it is a difficult thing to do. Need you a lot of time and energy to create the perfect long tail keyword, of course, you pay the time and energy to finally believe it is worthwhile, long tail keyword will bring you unlimited flow. Site alone to do the target keyword, only test those few keywords is impossible. Long tail keyword waiting for everyone to develop, you webmaster for the interests of your site to refuel it.

Of course, there are many many types of long tail keyword waiting for everyone to dig, I am here these points are usually more common, individuals in the site when some of the problems encountered.

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