The Ruijin that sings when the wind blows the most

"Editor's note," Ruijin founder Anshui again published on behalf of the operation will die of speech, said "O2O Once the rise, will further squeeze the survival space for operators, 2014 or only 10 generations of operators." "It was just 03 months in a year," he said in a similar speech last time.

Ruijin: Always sing when you are at the top of your thunder

Ruijin Lin was founded in May 2009, the customer is mainly concentrated in the traditional clothing, food, FMCG industry, initially only Taobao on behalf of the operation of the shop online, and later the transformation of dealers, is now a comprehensive service provider transformation.

Anshui first predicted that "hundreds of appliances on behalf of the business will die" was in September 2012, when Ruijin had just won the soft silver race rich million dollars in investment. At that time, the corroboration is "the power of the operator of the trade barriers will gradually appear, with the capital market cold winter, relying on the operation of the operating service providers to sustain losses, the industry will usher shuffle." ”。 And in the face of industry integration, Ruijin has early reserves good fodder for winter: "Ruijin-lin cash flow has been very healthy, 80% of the investment will be used in operating service mode innovation and overseas market expansion." ”

The Ruijin Lin again put words on behalf of the operating industry will shuffle in 2014, the survival of large companies not more than 10. Corroboration is "The rising tide of O2O requires internet companies to have the ability to integrate online, this will squeeze the simple generation of operators to grow space." "Similarly, the Ruijin also has a coping strategy, the first is to go on behalf of the operation, try to brand distribution, to the electrical business integrated service provider transformation." This is the background of Ruijin Lin service of nearly 30 brand partners, the annual renewal rate of nearly 100%, at just the end of the day cat double, Ruijin service brand total turnover is four times times last year. >> View Full text

Aside from the Ruijin, there are other companies that have predicted that the operating model will end. Billion state survey found: No. However, on behalf of the operating industry has indeed experienced a major cleaning stage. The time occurred in 2012, when the transformation of hundreds of companies in Hangzhou, the collapse of the closure, it seems that the entire industry has come to an end. The reason, in essence, is the disorderly competition of the market, "this industry in the high-end generation operation is basically missing, gathered in the low-end operators disorderly competition, simply can not become the climate." ”