The sale of the frenzy swept the industrial category or the savior of the electricity merchants

December 26 News, the 2012 electric business mergers and acquisitions, merged in an endless stream, first maternal and child business website Red Children are suning purchase, Gome acquisition Bowser, Tencent acquisition, after the QQ group, Gao Peng and Group F three groups of Winter, Mai Lin and Korea Fun Day Company merged philosophic days Mai Lin. At the end of the season, this trend has not weakened, but there are more and more powerful signs of evolution, recently, the domestic men's Electric goods brand Massamasso, the first moment, the domestic tea vertical electric merchants buy tea, etc., are out of search for the sale of news.

The vertical electricity trader appears the collective sale tide, some people say the economy is down, the capital market encounters the cold is the key; some people say that the platform electric trader wins all, the vertical electric trader can only depend on the platform electric trader to survive. In fact, the lack of core competitiveness of vertical electric operators, category repetition, low threshold is the main reason. The capital market encounters the cold only appearance, at present the general consumer electric quotient lacks the core competitiveness, the category repeats, the threshold is low, cannot be profitable, this is the reason which the investment of a round is more and more afraid to enter the vertical electric quotient.

Although the platform electric trader extends the tentacles to more consumer goods and to the comprehensive monopoly platform the big round is unstoppable, but in the subdivision service and the special category domain, the comprehensive platform electricity quotient still cannot completely cover, but this will be the vertical electricity merchant future development direction.

The future of industrial product electric dealer

3 C Home Appliances in the field of Beijing East, Suning easy to buy, the United States three major giants, apparel by the guests, Macaulay leader, the book is when, Amazon for the king, cosmetics have poly United States, le Bee preemption, food is a store of the world, not counting the sky cat, Taobao, Alibaba on almost all consumer goods, from wholesale to retail one-stop monopoly.

In the first quarter of this year, China's online shopping market share, clothing accounted for 26.8%, 3C household appliances accounted for 18.1%, followed by the cosmetics and books and audio-visual respectively. These four big categories, at present accounted for the majority of China's net share, although the market demand scale, consumption demand is high, but the same, is also the major platform for the competition of the most competitive four areas, vertical electric business if the inside drill, is tantamount to hard to fill in the meat grinder.

Vertical electric dealers can not go to the same category of cluster development, see what good sell business model has not worked, but does not mean that the vertical electric business has come to an end.

In fact, furniture, industrial products and other non-standard goods, such as large-scale market scale, just because of the need for fine operation, high background equipment requirements, and online business model is not mature, so has been not taken seriously. In the case of furniture-like electric dealers, the total size of this year's retail and apparel, textile category ranked in the second place, very much higher than 3C home appliances, but the net purchase size accounted for only 5% of the total turnover, permeability is only 3.2%, far less than apparel, textiles and 3C home appliances, the net purchase ratio, there is a great potential for development. Although at present Qi Jia Network and song Mei Network respectively to innovate the scheme type electric quotient and the C2B pattern to open up the furniture class electric dealer's market, but only is covers the market demand the angle, the furniture electricity merchant's market share still waits for further development.

one of the most notable is the industrial electrical manufacturers, industrial products usually have a high professional, the audience fixed, the background with large volume, supply chain requirements of the strict characteristics, while the need for professional production support programs and services as value-added, it is difficult to achieve the light known as the electric business operation, but and general consumer goods, home furnishings, Compared to luxury goods, the market scale of industrial products is huge, and the channel resources are narrow, it is easy to cultivate the user's viscosity, the electric quotient threshold is high, it needs fine operation, the power of the integrated platform is difficult to cover, it is the most suitable category for vertical electro-commercial, so the low online turnover is really a waste

Reference to the U.S. electric dealers in different categories of shipments are not difficult to find, transport equipment on the line of shipments accounted for the total shipments of 57.5%, only a little lower than the liquor tobacco ranked second, while the textile raw materials, petroleum coal, paper and other industrial products e-commerce shipments are higher than food, 3 C, apparel and other general consumer goods. The high penetration rate of American industrial products and the high volume of online turnover compared to, China is still in the apparel, 3C home appliances and other general consumer goods as the mainstream of electricity, industrial electrical business is not mature, also did not form online consumption habits, this market blue ocean is very large, the United States, the status of the electric business to us to indicate a trend of development, The future of China's vertical electricity dealers may be in industrial products.

As an example of IC components, its annual turnover in China reached 2 trillion, the scale of the whole 3C market, can be such a large-scale market, the degree of its electronic commerce is relatively low, the trading model is basically still online, large manufacturers through direct contact with IC components brand manufacturers or through large distributors to supply, Accounting for more than 20%, small and medium-sized enterprises mainly through the fragmented store procurement, accounting for more than 80%, online trading share is negligible, almost negligible. In the United States, according to some industry estimates, has about 50%~75% IC components new business and nearly half of the overall sales are from E-commerce platform, the expected future growth will be more significant, at the same time, IC components Online Services also help E-commerce to further expand to the entire field of electronic components.

Traditional enterprises are more suitable for industrial manufacturers

In fact, the slow development of industrial electrical products is not because there is no prospect of development, precisely because the threshold is high, fine operation degree is high, than the general consumer goods, the requirements of the electrical business is much higher. To know that consumer goods are known for the light, many traditional internet enterprises in the absence of any industry experience and background construction preparation, only through the establishment of the front desk can start to operate, Taobao, group buying sites are examples, and industrial electrical manufacturers because of its particularity and professionalism, Requires enterprises to have a deep industry experience and background accumulation, but also have a clear business model and innovative business model.

Branch through the core of the city is one of the products specializing in industrial subdivision of the electrical business, its model is very simple and very innovative, to find the market blue sea, with unique services to meet the market blue sea, and finally create a unique value-added to maintain customer loyalty.

In the words of Zhu Jizhi, executive vice president of the core city of Science, China has 5 million small and medium-sized enterprises need to buy a large number of IC components, this demand even created such as Huaqiang North such as scattered stores of large electronic economic circle, but now with the development and expansion of small and medium-sized enterprises, China's electronic manufacturing towards intelligent technology and innovative development, They need more stable channels, better quality assurance, after-sales service and solutions to support more suppliers, as a 20 years offline distribution experience of the branch group, channel Resources, background construction, industry service experience is ready-made, she just needs a more efficient, low-cost platform, And online E-commerce is the east wind.

In fact, if it were not for 20 years of offline distribution experience, the branch group was never afraid to enter the field of industrial electrical products. The IC components alone, its small size, high technical content, complex models and complicated combination scheme, electronic manufacturers in the purchase of IC components not only need to know a certain IC components need to realize the specific functions, but also need to carry out a combination of different IC components, Large distributors are often required to provide portfolio solutions and after-sale support. Through the online mode of the core city to create a platform, engineers and procurement can not only browse all product information and program types, compare the characteristics of various components, while at any time to the customer service staff consulting solutions and portfolio recommendations, price negotiations, and finally tracking and management orders. This kind of omni-directional, one-stop industrial product electric Dealer website has not only stayed in to provide users with products, or provide a variety of ways of solution and after-sales service.

Although industrial electrical industry is the future of vertical electric business development direction, but not all enterprises are eligible to enter, at present, it seems that the combination of traditional enterprises and E-commerce is the best choice.

As China's first proprietary distributor of IC components, ComTech core city for us to demonstrate the innovation of industrial electrical products may, we look forward to more industrial manufacturers contend the era of early arrival.