The secret of article extension in station--source strategy of material

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For the brain without ink webmaster and editors, face different types of Web sites, facing the space of the background content editing area, do not know where to write. As the saying goes, "read broken into tired, tremendously" Today I share with you, the site to expand the tip of the article-source strategy

The face of different types of Web sites, whether a large portal, or small and medium-sized enterprises or Yan personal sites, can not be separated from the content of the site editor, the face of the contents of the editor, so that many editors hand on the keyboard, but can not be a word.

Books and magazines material sources

The author gives an example to explain, easy to understand and interaction. Take the "spiral steel pipe" can be for the industry, brand, products, search for the corresponding books and periodicals for content expansion, can be found in the books and periodicals to spiral steel pipe industry information, brand Daquan information, product information, related technical information, organized and edited well published on the website. This type of content is often not the internet, such editing methods belong to the original type, the best is to do the article optimization, appropriate to do the outside the chain entrance, it is easy to promote the ranking of articles.

The source of material for news report of social livelihood

Many of the focus of social and livelihood news reports, are often reported in all walks of life in the eyes of social life indicators or evaluation and praise, often such information is the traditional media is the newspaper or television to obtain, or direct network social focus of the report to obtain. However, these access to the site is usually the source of the site is a large portal station to edit the source channel, as a small and medium-sized enterprises or individual stations usually can be ignored.

The source of network news material

Network news is often a major portal for the use of the site to edit the source channel, because the network news is usually the latest, first-hand news information, and large site editors are usually 24 hours to work, so more suitable for the large portal editors, and small and medium-sized enterprise site can look for the industry's network media or industry information platform to obtain the latest industry, brand, products and so on. Direct access to the depth of the organic combination, looking for the relevant types of articles to be related to the combination can be. Such an article edited from the angle of editorial anatomy can be said to be the original, search engine as much as love.

Celebrity fame Source

"300 poems, can not write poetry will also yin" at present, many editors in the station often edit the site, will feel the brain inside the Shang, not so good writing, you can refer to the famous Bo wrote the article, celebrity Bo wrote articles are often the life of celebrities cultural connotations. " And you can get a celebrity writing style, can study the thinking and writing style of celebrity writing, is conducive to the expansion of editorial staff in the mind and pen, some of the industry senior figures opened blog, can also be used as the source of the relevant site editing material sources, can be obtained from, and then use their own words to combine, Perfect to create a own station within the editing style and thinking.

Editorial expert team material sources

Learn from the station and learn from the editorial team can look for "NetEase, Sina, Phoenix, River News, World Manager, Eric Net, fast way, A5 webmaster network, webmaster home, Moonlight Blog, Zac Blog, Tong, Fu Wei, refers to the soft sand, these are often compared with cattle network editorial expert team, Can look for these characters blog, to observe these characters blog is what the content, writing is what, the pattern is what, from the mouth can learn to their style, thinking. Can look for some editorial staff related to the industry blog to extract the article, if the editors want to be lazy, directly to the combination of the article, the appropriate change in the style of writing, a piece of original nature of the article was born.

User-supplied source of material

Can do an activity on the website, let the user voluntarily provides the article, then according to the user provides the article to carry on the website edition standard to make the revision to be good, directly updates to the website. or directly in the Soso search engine, direct QQ space search, there are often many users will often write about the use of products, brand awareness, product use skills, product use notes will often write good, the user's own QQ space. These content is often user original slightly, you can collect, a little processing the title of the article, beginning and end, an article in the station easy to handle.

Source of material for business

At present, many corporate brands have opened their own E-commerce platform site, but there are some enterprises in order to save things, usually the site will be handed over to the third party for management, or outsourced to some SEO service personnel for keyword optimization and maintenance. Not a very good SEO personnel for the kind of industry in the station editor is very strong, but also need to go through the understanding-learning-practice-summed up in order to write the industry or brand-related articles. It is best to find businesses to provide, the best business to provide (product technology, product features, product use effects, product use considerations, product Purchase guide, product sales, product brand comparison, etc.) these can allow businesses to provide, often businesses only need to provide a source of article channels, As an editorial staff in the station often according to the source channel can be edited in connection with this and is the original type of the station article.

Search Engine Material Source acquisition

When it comes to search engines, presumably every station editor is very familiar with, the following author gives an example of the scene for everyone to demonstrate, such as the use of search engines to edit the content source site.

The author takes the Spiral steel pipe as an example to illustrate

Mainly according to the "Spiral steel pipe manufacturing Process" article main outline around "equipment, raw materials, operators, production processes, quality control, production Flow Management system" to explain the article title.

First on the article title for Baidu Participle, according to the word to find the corresponding outline. If you do not understand the Baidu participle of friends, check out the "expansion of high-quality moving sites site content skills you know how many" the author around Baidu word for Content extension editorial station article.

Explain the spiral pipe manufacturing process of the production process title Word segmentation indicators from this diagram shows in Baidu input "spiral steel pipe manufacturing process" matching the production flow, spiral pipe production flow chart, spiral steel pipe, steel pipe manufacturing. So in our article content must contain in the spiral steel pipe manufacturing process flow and spiral steel pipe manufacturing process flow chart, steel pipe manufacturing spiral pipe and other vocabulary, and these should be in the article naturally appear about 3-5 times. Remember the natural angle, do not pile up the keywords manually.

The author in the article added "equipment, raw materials, operators, production flow, quality control, production Flow Management system" as the article outline, is to put a spiral steel pipe production process to complete the solution.

Editing tips

Spiral steel pipe equipment can be searched, preferably in Baidu, Google, Soso, Bing, Youdao Search, take the essence of the content. The rest is done.

can also use Soso search directly, this is the Soso search engine has always been for the relevant content search services, the use of the function of the search content is often more accurate information, with the title and outline the most relevant content to a highly organic combination can be.

At present, Google has academic search, blog search page, you can "spiral steel pipe manufacturing process" for the search, the author of the map as shown below. At present, Google is still the boss of search engines, often search out the information is more accurate but the current Baidu is not included in the information, is a good source of content material sources channels.

Google Academic Search-spiral steel pipe manufacturing process

Summary: The author mentioned in this article "books and periodicals, social and livelihood focus of news reports, network news, celebrity name Bo, editorial expert team, user-provided, business offers, search engine material sources." Need to edit a friend in the major stations through the practice of operation, if there is no practical operation, when the armchair.

Article from Citic Steel Pipe Co., Ltd. feeds source URL: http://www.zxgangguan.com/