The secret of the revival of the mobile internet era

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From the Internet into China from the day, impetuous wind is prevalent. Every year, we must usher in a large number of models, products, a round of endless, B-round, tens of millions of of dollars smashed into the hit, tall on the IPO model may not yet achieve profitability. The constant pursuit of the so-called capital value, ups and downs in the river, in addition to a few bright representatives, is a lot of the failure of the battlefield, one can not use digital statistics complete market.

A few days ago, a friend said a word, I have a deep feeling: when someone sings a decline in an industry, it is the beginning of the peak of the industry. Others sing you, must be you affect the interests of others.

For example, this year's popular portal singing theory is a classic case, the biggest story is the development of mobile interconnection and the traditional Internet traffic growth slowed down or decline theory.

Demand will not be replaced portal undead user perpetuated

China's internet just over 20 birthday, the real entry into the rapid development of the domestic period of about 2000 years, all kinds of internet models from the original imitation, rapid development, but compared to traditional industries, the domestic internet industry is still a newborn child. The user base determines the market capacity, and the traditional portals must undergo a new evolutionary process, From web1.0 to web2.0 and now in the mobile-internet era, the slowdown in the flow of traditional Internet portals is essentially a function of differentiation rather than substitution, such as browsing the news center into a news client, and BBS discussions into Twitter or other social apps. These are some of the functions of differentiation, the traditional internet and mobile internet will promote each other, gradually merged, rather than simply replaced.

This is the evolution of the Internet, or the process of purification of the market, is a kind of promotion, the user's demand is increasing, this is with the continuous development of hardware, early home computer intelligence to achieve simple command interaction, simple programming, The actual usable capacity of the floppy disk is only 1.38M, the graphic interface also needs to be guided by the DOS system command, but now we look back at the development of computer hardware, has been completely beyond, a small TF card on 64G capacity, home popularization 10M above bandwidth is very common. And our demand for information, but also beyond the web1.0 era of passive absorption, but more emphasis on social and interactive. The information sharing convenience of the netizen is increasing, the dissemination channel of the information and the communication access are changing constantly.

Users of the Internet needs to improve, as early as 2001, in fact, the mobile Internet has entered, at that time, the three major portal sites have been developed WAP site construction, although the content is scarce, but has been. The advent of mobile interconnection, the portal has not lagged behind, the memory of a good friend will not forget, in China's internet bubble burst those years, wireless service is to give the portal how much help, or even from extinction! Mobile Interconnection, the portal is not far away.

The emergence of the portal, gave the Netizen more information of the collection, and the needs of today's users will be more subdivided, so the portal site has a vertical trend, the product changes, the portal is not backward, the 2000 Sina has been able to achieve a 360-degree panoramic view car theme, And let some vertical station complacent property micro-letter public number function, more than 10 years ago, the portal has long been realized.

The needs of the subdivision, the portal will need to constantly improve their content and professional depth, the three portals have their own vertical industry stations, such as real estate, in fact, have their own mobile end products and promotional channels, and the industry customers are very professional services.

Today's Internet portals have evolved to be more than just a collection of content, but also the creators of information, mobile-end products are only based on a part of the portal, integration, mutual promotion. The three portals are only the representative of the portal station, and the most grassroots of the early webmaster portal, has grown into the localization of the most grounding gas and market-oriented representatives, and the annual income of the tens of millions, and even over billion existence. As long as the user in, the content is excellent, then the portal recession theory I can only think that is not known as the so-called layman just, but indeed the rapid development of various portal stations, for other emerging Internet products or models of the impact of a great deal to reach the core interests.

Content for Wang UGC is the secret of eternal life in the Portal

User generated content: The UGC concept originated in the Internet domain, where users display their original content through an Internet platform or provide it to other users.

Networking is the best time memory machine, in fact, casually open the Chinese Internet every page, UGC create brilliant, no need to use too much language to praise, when you see this article, is a UGC case, you and I are China's Internet is one of the most common netizens.

Each product manager dream of their products to become a product of millions of users, the current domestic mobile end, can have this level of products very few, micro-bo and micro-letter is the most typical. Microblogging is the best product that inherits the properties of the portal media and has a social nature. and micro-credit products, this is a development from the IM software app, relatively micro-bo more closed, and the profit model Micro Bo also found a way out in the field of electricity, although micro-letter also bundled a taxi, Jingdong electric business, micro-shop, but also high-profile foreign claims is not a marketing platform, and mass ban marketing behavior, puzzling, There is also a suspicion of both athletes and referees, but in fact as an app, the complexity of the function also becomes a bottleneck.

But Weibo as a portal to the development of products, and has independently landed in the capital market. Do not talk about the value of micro-bo, and the biggest difference between the micro-letter, it is her media attributes performance, and UGC is in the media platform can play their biggest role.

In the course of Sina Weibo's development, early through the star and the Big V mode, in a very short period of time, the creation of the ecology of Sina Weibo, and the formation of the initial UGC, but later received policy impact, suffered a period of consolidation, but from the recent media events, Sina Weibo's popularity has not been seen as a sharp decline in the outside world, It's a lot of diving, and in the event of major events, Weibo's real-time transmission efficiency and focus is still far ahead.

Recalling the development of domestic Internet, the emergence of UGC, is a user, similar to the BBS era, numerous and well-known users of the combination of common users of the content of the formation of their own UGC ecology, and in the micro-Bo ecology, in addition to the pyramid-pointed celebrity, the content of ordinary users in a period of time did not trigger the attention of the micro-blog management But it should be noted that Sina Weibo recently launched a High-profile media support program.

According to the current information disclosed by the media, mainly include: flow support, flow change. And the traditional sense of technology from the media play is not the same change is:

The user has always been a proud presence of the portal site, they not only simply contribute money, but create more important than money content, and do not seek return, micro Bo This attempt, is the portal station more than 10 years of innovation, the original free users to share, excellent content not only in the spread of the psychological feelings of users to meet, on the other hand, Good content can be quickly turned into cash, and in commercial value is not simply rough use of advertising solutions, and the advantages of the portal is comprehensive, accurate flow, and micro-bo for the small V of the Support program, combined with micro-bo virus-wide industry promotion, and micro-bo their own social circle can be in the corresponding industry to form the spread of this transmission is benign word-of-mouth spread , while professional and in-depth content to the professional people to see, the impact is more self-evident.

To sum up, in the face of the so-called portal outdated theory, just outside the industry wishful. has existed for more than more than 10 years the Chinese Internet portal, has formed the unique internet culture and the ecology, but the media attribute is the portal website biggest superiority. This advantage, in the mobile internet era, for the operation of the portal site will be promoted, and what needs to be done is to attach great importance to the content of their own users. And in the industry fine operation before, the Portal progress speed and achievement is also obvious to all.

For mobile end, valuable information, 140 words can not be fully loaded, must reflect the local, in-depth, professional content, is a series rather than 8 seconds of video, mobile end of the development will need time to verify, but the portal can take advantage of the mobile internet and start a new round of development and change. The domestic internet should abandon the impetuous wind, in the user UGC mining, fine refinement, deep operation, rather than overly concerned about impetuous capital operation, this is the return to the true essence. (Text/Ningjie network Xinyu)