The six major capabilities of website operation

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Website operation is a huge project, inside the bag contains a lot of things, perhaps, in most people's eyes, the website operation is simply understood as a website to promote it, is not so single, the website operation is mainly refers to a network marketing system, including web site traffic monitoring analysis, target user behavior analysis, As well as daily content updates and so on, in short, and marketing system in all the site related to the site is the scope of operation.

What is the ability of a good website operation manager to be competent? The author as a blessing brand donkey-hide-gelatin website operators feel that the following six kinds of capabilities are essential, below we will analyze the six major capabilities:

One: Analysis and positioning ability

I have done before the website of the birthday gift, because the location is not allowed, too big reason and nothing, so I think, the success of a project and before the start of the positioning and analysis has a direct link. First of all, analyze the market share in the industry, trend, and competitive procedures, and then combined with their own conditions to determine the direction of each step after each move. Therefore, the analysis and positioning ability is quite a test of the quality of Operation manager.

Second: Grasp the key ability

I have some people around, busy all day, there are a lot of things waiting for him to finish, and some people are not, a lot of time to see him in the Web browsing, or to see some of the current news hot events, etc., but whenever the superior asked the work to shun smoothly, work fast, high efficiency. And why? I remember the teacher taught us as a child, the test when the first to do simple, and then do difficult. This is a problem, site optimization is the same, need to grasp the focus, to make trade-offs, can improve efficiency.

Three: The ability to recognize knowledgeable

To speak of the ability to know people, but really kung fu ah, if this ability is perfect, to be the executive manager is no problem. People need to observe from all aspects, professional skills is an important indicator, there are some aspects of the quality of the author in this respect still need to increase the pace of study, in some do not dare to many languages.

Four: Understand the audience's interest ability

We know that the user's needs are not the same, it will change as the environment changes, so an operation manager of the site audience changes should be very sensitive, or even ahead of time, this is a market opportunity to occupy the ability.

Five: Brand building capacity

A business only take the road of branding can be long-term, only the recognition of corporate brand building, in order to allow more people to accept, when users see or think of certain things, naturally will think of you, such a brand is successful.

VI: Continuous Learning ability

The internet is a promiscuous place, various industries are constantly, fast forward development, this is a battlefield, so, as operators need to charge constantly, continue to accept new things, can in the next battle show a strong combat effectiveness, otherwise will be eliminated by peers.

The above six kinds of ability that the Operation manager need, only represent the author's personal opinion, perhaps you have more supplement, hope everybody can communicate with each other, everybody studies together, prepare to fight every Internet war. This article by the Friends of the net http://www.fuyouwang.org original code word, A5 starting, thank you for the attached link reproduced, please pay attention to the next share.