The stage perplexity and reflection of electric business

Feng Lizhong/Wen

Many people and I explore the development of E-commerce, will be familiar with the talk about every guest's advertising, Jingdong channel for the king, when the acquisition of public relations, Taobao who with the streets, excellent low-key layout, Baidu has AH &qq Pat all the best, Red Child service, Li Ning Mall Special marketing and many HTTP ://www.aliyun.com/zixun/aggregation/12691.html "> Compare the promotion of the electric Dealer website, express Word-of-mouth and use Alipay to carry out promotion, these" history & Reality "" Gossip & Word-of-mouth "talk about more , it's annoying.

Write down today, and then someone and I communicate similar problems, give him a link, "Biching"!

Electrical business After the beginning of August 08 to the end of June 09, a round of development, in personal opinion, is a typical "test and demonstration" stage, this phase of the electrical business goal is very clear on two words "learning"!

So many "legends and stories" came into being, a lot of "industry gathering" will be an imposing, the material and the spirit coexist, keep abreast of is a kind of very good industry development form, but in some electric dealer blindly exaggerate and beautify own public relations, many electric business people but fall into perplexity, on the one hand seems, all can imitate; Everything is so uncertain, how should the electric trader go forward.

Of course, many of the electric operators in the absence of a VC in the circumstances after the promotion of the time, has been successful in achieving profitability.

and the ability to integrate their own resources, team building, technology applications and many other links already have a very mature control ability, but based on the desire for wealth, many electric operators began to try the "new" areas, and launched some industries more "mature" products, such as: cosmetics, health products, and even close to Taobao rankings, Hope to be able to accumulate wealth faster, and this "follow the style" to expand the product line behavior is the industry taboo!

No matter how "tempting" others are, we should keep a clear mind because you are not like him!

Met a lot of electric dealers told me, "We have been concerned about E-commerce in the 06," After that is a lot of self reputation of words, it seems that other people's success and failure are he expected, and alone did not straighten out their advantages and disadvantages, encounter such a power trader, I will be very silent, because can not communicate! "

Electronic business because of the Internet, and the spirit of the essence of the Internet "interaction and sharing" is the principle that the electrical business should follow, it is this criterion, so that "resource integration" way to become "all possible"!

Therefore, the electric business should consider this kind of "possibility" more, and according to own superiority, will possibly become "feasible"!

Puzzled is "How to go their own way", reflect on how effective "integration of resources", which is the two core challenges of enterprise is the same as "How to obtain brand awareness and how to earn profits"!

I believe that no one can predict the success or failure of any of the electric dealers, rather than in the "history" wandering, as a positive reflection of their "data", so that they have more time and opportunity to find a "viable" competitive strategy!