The state of the Asian hand travel market is striking, and the size of the Japanese hand travel market is 6 billion U.S. dollars

If you want to say these days the hot topic in the game industry, then, GDC2015 is definitely bear the brunt. On the first day of the event, Josh Burns, formerly at EA's casual games division Pogo.com and Facebook, brought a hand-held market report on Asian markets.

The figures released by Josh Burns are estimates of the size of the mobile game market in various regions in 2014. Although there may be some discrepancies with the actual situation, the accuracy of the data in the report is still relatively high at the current time point. Data show that in 2014 North American hand travel market size of 59 billion US dollars, 37 billion in Western Europe, Asia was 13.5 billion. Japan, South Korea and China are among the top three Asian countries. The next report mainly introduces the mobile game market in China, Japan and South Korea.

Asian market attention

Japan hand travel market size 6 billion US dollars

In 2014, Japan's hand travel market reached 6 billion U.S. dollars, surpassing North America as the largest hand travel market in the world. In 2016, Japan's hand travel market is expected to reach 8.1 billion U.S. dollars. Currently Japan's hand travel market and host game market size is almost five to five open, the market as a whole is almost entirely occupied by Japanese domestic manufacturers. In terms of hardware, iPhone accounts for more than half of the Japanese smart phone ratio, which is very rare on a global scale.

Then let's take a look at the Japanese and US App Store and Google Play data. The United States ranked the No. 1 in the United States and the No. 2 in Japan for its market size, while the position on the Google Play side reversed. The total value of the two markets Japan has surpassed the United States, from which we can judge that the Japanese Android users pay ability in the world are very prominent.

Japan and the United States mobile market contrast

Josh Burns pointed out that contract services, represented by KDDI's Smart Pass, are a feature of the Japanese market. The contract fee paid by the user will be returned to the developer according to the usage, which is the invisible reason for the continuous expansion of the Japanese hand travel market.

LINE is the most noticeable mobile platform LINE, LINE shelves in 2011 the cumulative number of users has exceeded 560 million, with the exception of Japan, Taiwan, Thailand is also the main market LINE, LINE currently has more than 91 million active users, and even the United States LINE has more than 2.5 million users. Currently LINE also in Indonesia, the Philippines, Colombia, Mexico and other regions to develop new markets.

South Korea hand travel market size 1.6 billion

About 80% of the population in South Korea owns smartphones, which can be described as veritable smartphones. 93% of them are Android systems, so South Korea is actually an Android powerhouse. However, it should be noted that, in 2014, the proportion of smart phones sold in iPhone increased to nearly 3 percent, Android began to show a downward trend.

South Korea hand game market size is about 1.6 billion US dollars, ranking third in Asia. Its Android market is second only to Japan and the United States ranks third in the world. However, South Korea's iOS market size did not enter the world's top 10, from this perspective, South Korea is also a very extreme hardware trend of the country.

South Korea and the United States contrast

South Korea dominated the platform is naturally akao, the 2012 birth of the game platform, the current number of active users has more than 20 million. The list of the two major app stores in Korea is also dominated by Kakao-labeled products. It can be said that Kakao is a problem that is directly related to the user scale and product life cycle for hand travel products in South Korea.

Kakao's share of the two major app stores to what extent? 2014 App Store, 60% of products from Kakao, Google Play this ratio is as high as 75%. Although the proportion in 2015 is expected to drop to 55% and 75%, the vacancy rate is still quite frightening.

China's hand travel market size of 4.25 billion US dollars

For overseas markets, the Chinese market without Google Play has been a tough nut to crack. According to figures released by Josh Burns, smart phone users in China have reached 520 million by 2014, and the number is expected to reach 700 million by 2018.

82% of smartphone users are Android users. Since the domestic mobile data traffic mainly charges based on the volume, the monthly data traffic is only 200MB (the global average is 800MB). The size of the mobile game market is about 4.25 billion U.S. dollars, almost equal to the United States and Japan.