The station construction of the electric business site and the promotion abroad

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Years ago, empty city participated in a conference on Internet marketing, although there are not many dry goods on network marketing, but the guest for Taobao day cat type of electricity quotient website share is very practical, empty city and do not own Taobao shop, but often in the space to see some friends hair Taobao store products ads and products, and these people chat a lot , most of whom are at a loss, this also validated one of the guest's predictions: "3721.html" >2014 year of the website will be more difficult to do, can not profit more than 5%, even if you have a relatively deep resources, you may be in the 95% inside ", At that time the empty city of these words to his nose, but now have to admit his foresight, today empty city want to share with us how to do that 5% of the winners, do not guarantee you will be able to make money, but at least make your shop as little as possible to lose a little, the following point of order

Whether you are a cat or Taobao, their essence is actually a website, if a site wants to be successful, it must be inside and outside the station some of the construction. Empty city do Taobao shop more, that this article to Taobao shop for the theme to write.

I. Construction in the station

1. Tone, Style

We observe those profitable shops, in the decoration are very work, because a beautiful decoration, can strongly stimulate the customer's desire to buy. The focus of the renovation is unity, including the unity of tone and style, the two are complementary, such as you are selling small ornaments, then you targeted the customer is some young girls, then your color is best to be pink, choose the style of the little princess pie; If you are selling Spring Festival wedding supplies, Then your color is best to big red, foil the festive enthusiasm style. Although there are many online shop templates, but not to scrape.

2. Product Classification

Here is to say shop product column setting, must conform to the user's retrieval habit, can not let the customer in your shop "get lost", still cannot waste the user's time, after all, the patient has the limit. If you sell products that are miscellaneous, you can sort them by category, such as clothes, shoes, hats, and so on. If you sell a single product, you can classify it according to style, such as casual shoes, sports shoes, etc. Here should be noted that the column navigation should not be too long, if the product too much, you can set multilevel columns, not more than three level. For the product classification in short, let the customer in the shortest possible time to find what he wants.

3. Product Display Page Setup

This is an online shop most important page, customer to a shop's first impression is from this page starts, here empty city wants to give everybody to say some specific settings.

Title settings: This is similar to the nature of SEO, because most of the people are through the product of Taobao search to find shops, so do a good job title optimization, so that it as far as possible to show the characteristics of the product and in line with the user's search habits.

Picture settings: Shop No physical can be seen, then the user whether the purchase behavior is the picture can impress the user, the picture can be a good highlight of the product's selling point.

Product Description: This is the customer to create a purchase behavior Tim last fire, the description must highlight the product reputation, quality, after-sale and other customer concerns.

4. Credit Construction

This is also a lot of electronic business site is not profitable reasons, they often do is a one-time business, then how to improve the credibility of the store? Quality and after-sale is internal cause, empty city to say a few relatively good external factors: to join the Consumer protection services, join the Business Union, special certification, if your mall has these backing, Coupled with good quality and after-sale, it is impossible not to attract customers to come to buy.

Second, outside the station promotion

Empty city found a lot of Taobao friends are hard to find ways and channels to promote, in fact, feel a bit trifles, a lot of stops to other places to promote for what? is because their target customers in other places, and Taobao the vast majority of the target customers are concentrated in Taobao this platform, because Taobao is to have shopping needs. So how to promote this platform for Taobao?

1. Amoy Community

Here gathered thousands of buyers and sellers, and an industry forum, the more suitable for the new shop, every day to post, as to the rules and skills and the promotion of the Forum is similar. If we can the river level model to achieve the ultimate, the effect is also very obvious, the list number will be significantly increased.

2. Poly-Cost

This is believed that everyone will not be unfamiliar, the gathering cost is Taobao own purchase platform, here all products are from Taobao sellers, timely said to participate in the benefits will be corresponding reduction, but the general orders are dozens of hundred, the number can be fully compensated.

3. Activities

Want to get very good sales, regular activities are indispensable, as for the method of activity believe that we also have their own set, such as buy one to send a, full send and so on. Are good methods.

4. Taobao Guest

Empty cities are often exposed to this category of people, because the company colleagues have a special responsibility to recruit Taobao guest, so that Taobao customers to help promote, then the business is bound to let some profit, and in the choice of Taobao customers to promote the product, we must choose those quality products, after all, who is not willing to spend energy to help sell those unpopular products, To find ways to attract Taobao guests, and then to attract customers, and this method is without any risk, are paid according to the effect.

5. Through train

This and Baidu bidding similar, click Effect Pay, of course, the specific amount of clicks or keyword heat hook, which requires us to choose the keyword carefully.

6. Store Collection

There are three advantages, one is that customers can receive our information in time, increase the number of heads, the second is to increase the credibility of the hearts of customers, the third is to improve rankings.

7. Outside the station promotion

Taobao station for the QQ is a relatively good choice, a lot of QQ group we can go to add, if your advertising enough to attract people, shop decoration is very tasteful, there will be good results.

8. Exchange Links

And some popular, more customers shop exchange links, help customers follow the link to find your shop, but linked to the object and you sell products have a certain degree of relevance.

9. Station Group

This is a relatively large investment and promotion methods, the choice of a more easily sold products open a dozens of shops, no matter how users search, there is a great probability of the search is your shop.

Written at the end:

In fact, do online shopping mall, the most important thing is a credibility problem, good reputation, customers introduce customers, business nature is good. Open Taobao Shop, the appropriate to give a little profit, let others to help you promote or let customers get benefits, so as to make money, do not distressed that little money, only people spend together, to spend more.

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