The status of four major portals

Four major portals This several video first hair, because not everyone's favorite and collective disappeared-Sohu video has been looking for the object of Love, Tencent video Diana and heart without distractions, Sina video constantly decline, NetEase video now has disappeared without a trace. Why the portal site does not turn the video, please see some things on the internet for everyone to recommend this article.

Shakespeare said a word, the effect is that the so-called third party is not the one who appeared later, but not the one who was loved. Although this kind of words will feel very awkward for the first time, but a careful thinking, there is a certain reason.

If the old man's words transplanted to the video field, we will find four major portals of this several video first hair, because no longer be loved and collectively disappeared-Sohu video constantly looking for the object of Love, Tencent video Diana Heart without distractions, Sina video continues to decline, NetEase video has disappeared.

Instead, Youku has achieved its first-quarter earnings for eight years; Archie Yi PPS to the United States listed; Le see recently is in the daily coverage of the number of people leaped second, become the entire video industry's largest dark horse; In addition, including 9158, 6 rooms, I show and so on, surrounded the city in the countryside, get the world of the double theoretical guidance, leaps and bounds ......

The same decline, not the same lost

1, Sohu Video: Want to play, but do not know how to play?

In the four major portals, Sohu is undoubtedly the most important to the video industry. This is not only because the video is Sohu in addition to the news client another major mobile strategic fortress, more importantly, it is in line with Sohu's consistent entertainment media genes, as well as Zhang's own love show character.

Sohu's another product, citing the village of Spring tree words, "lost people lost, meet the people will be reunited." Now, Sohu video is walking on the lost road. Integrated video? Entertainment video? Long video? Homemade play ... It seems that one of the words used in Sohu video, but it seems that there is no word can be clear.

Positioning of the increasingly blurred, but also let Sohu video is very embarrassing, not only early out of the video industry boss, the Second battle, even the third position, may not be guaranteed overnight.

Recently, there are rumors of Sohu video and Tencent video, will replicate Sogou + search patterns, marriage. It is no exaggeration to say that this is the best chance for the Jedi counterattack in Sohu Video, not only can tell a "video + Entertainment + social" moving story, can continue to impact the boss's position. Of course, if the marriage fails, Sohu video will do well and Sohu Weibo as a failure to prepare.

Sohu Weibo failed, Charles Zhang retreat for two years, two years after the internet world turned upside down. I do not know if Sohu video failed again, Charles Zhang is not going to continue to retreat for two years, and life and a few two years?

Writing this, can not help but think of pony Brother's word-you are right, wrong is too old.

2, Tencent Video: No energy, play not come

And Sohu video does not have access to traffic, no social relations, no strong financial support compared to Tencent video these problems do not exist, but the great big cause of trouble. Instant messaging, social networking, gaming, security, and just picking up a field, is 10 times times more important than video. Grandma does not ache, uncle does not love, how can grow healthily?

In the face of this situation, MA also changed the train of thought, the search, electricity and other people do not want to do, do not have the energy to do dirty dirty, through strategic investment + financial investment in the custody of the way to let others do. To tell the truth, this kind of things do not have to kiss, but every important area have their own son, little nephew's practice, obviously than Baidu's wholly-owned acquisition, investment holding ideas, more full of philosophy speculative wisdom.

3, Sina video do not play, NetEase video disdain to play

Compared with Sohu video, Sina video appears more clever. In the overall no advantage of the situation, focusing on news video, sports video, military video and other fields, but also formed its own distinctive features.

More importantly, Sina, as the chief representative of the network media, knows that it is the standard of network advertising, "brand advertising + microblogging marketing" even in the present, is also the majority of enterprises bidding network one of the first choice. In this context, Sina does not need to spend a lot of effort such as the purchase of copyright, making homemade drama, thus competing for advertising, because this is not only cost-effective, but also there is the risk of mutual pacing.

Coincidentally, for NetEase, there is this energy, it is better to develop, operate several games, or more punctuate to raise more pigs, to know that both the return on investment can be higher than that video ads. This is also the net profit of NetEase earnings can surpass Baidu and Tencent's important reason. Of course, even if it is amateurs, Ding boss also play a business trip, is only a public class NetEase, let NetEase video brand awareness and reputation greatly increased.

Same rise, different paths

After saying the decline, may wish to talk about the rise again.

Video website's rise, divides into three kinds of types, one kind is the cock silk reverse attack type, one is to recognize The Godfather, the Baibazi type, the other kind is the self-reliance thick thin hairstyle.

Cock Silk Reverse attack type includes 9158, YY, six rooms, I show, quack video and so on, once belonged to the gray edge of these sites, now have begun to wash white. The annual income has already exceeded 1 billion of 9158, even in the second half of this year to Hong Kong listing. If the ambiguous economy, empty economy, long tail power These names are too obscure, then if you see four or five line many young even a 10-dollar lunch box are reluctant to eat, but would like to buy the hearts of the anchor goddess 20, 50 or even 100 yuan of virtual roses and other gifts, To a certain extent to understand the source of the attack power.

Of course, this kind of cock silk reverse attack Type video website, can live very moist in a certain period of time, but want to be bigger and stronger, but it is not easy. To achieve a BR, or like Archie Art, to recognize a rich and powerful godfather, so that the introduction of a large and accurate user flow; or learn Youku and potatoes, Archie and PPS such Baibazi model, through brand union, resource overlay, play the 1+1>2 advantage, quickly do large-scale, So as to enhance the threshold of market competition and its overall competitiveness; In addition, there is a similar to the music in the entire video industry chain to do deep vertical integration mode.

If the "Speed for the King" and "Integration for the King" To sum up the Archie of PPS, Youku potatoes and music, what kind of way can eventually be king, now it is difficult to conclude. But, as can be seen, whether it is Archie Art pps, or Youku potatoes, the video content as a resource, their competition is also in the stage of resources; instead, the content resources are regarded as a node in the vertical integration of the industry chain, which is a scene of the change of the users.

Of course, the scenario is not only video content, but also include the system platform, hardware terminals, network applications, "Platform + content + Terminal + Application" is also the music has always been like to tell the story of the industry.

But, although the story is nice, but it is still unknown whether the dream can be fulfilled. Because the ambition is too big, it not only through high-quality video content to earn video advertising money, as well as user-facing front-end charges. More importantly, it is planning to preempt the user more than half the length of the "Home time", not just the industry has been talking about the "living room strategy."

Popular Point said, that is, users want to see video, that good can buy music video TV, watch the rich videos content. If the user does not want to buy music video TV, but as long as the use of music as the platform can also get quality content. If the user does not want to watch in the living room, it does not matter to sit in front of the computer or use the mobile phone to watch also can, le View can provide services. If the user does not want to see the video, then there are many fun eco-chain in the application of entertainment, or users can also from the rich content of music interface, across to the music shopping mall, network Wine network, to a pleasant shopping. Found no, intentionally or unintentionally, le Vision has started like penguins, at any time with the engraved on your side, you can make money on every node.

Unfortunately, the above is only a bright future for the Earth Demon for pleasure, even though le see recently leaped second in the number of daily coverage, but still 108,000 miles from the ideal state.

The bigger challenge is to peek at the user's "Home time", in addition to the music view, there are rebels and his millet, as well as gradually inspired Love Qi Yi.

In addition, there is a brutal reality, that is, from the beginning of the last century, including Microsoft's Bill Gates, Apple jobs, Sony's Takai, Google's page, Brin and other business wizards, have been ambitious to enter this area, but no exception is fail mai. Are there any insights, imaginations and creativity beyond the predecessors? (This paper is the first titanium media)

"Author micro-credit public number: Internet explosive material Wang (Woshibaoliaowang) Weibo: Weibo.com/datuyao"