The story behind the products you like

The new iOS7 and iphone sparked extensive discussions, and the designer, Sir Aivy Jonathan, became the focus again. After Mr Jobs's death, Mr. Cook drove away the Forstall, the so-called "little Jobs", and entrusted the power of software and hardware design to Ivy, making him a hot figure in the Apple world. But Ivy's success was not just because he was a gifted designer. Some of the same talented designers, at this time some have sadly left, and some even in jail.

The son of the President Marco Ahtisari

Microsoft has just acquired Nokia's mobile phone business, and only the design department head of all VP-level executives, Marco Ahtisari, chose to leave. Ahtisaari is a prominent surname, Marco's father Matty Ahtisari in 1994-2000 as Finnish president, due to mediate the Kosovo crisis won the 2008 Nobel Peace Prize.

Marco and Aivy Jonathan have a lot in common, and these two people shave their hair and like solid-colored T-shirts. From experience, both come from northern Europe, to the United States when they were young, and to try music. The difference is that ivy directly to the Silicon Valley, and Marco in the elder brother overhaul three professional and even once left the school as a lecturer. Marco's musical achievements have been far higher than that of Ivy, who has issued several albums and has been awarded a Grammy Award, which has been in church and pub.

Ivy wasted only a year to join the Apple, and three years later he waited for jobs to return. And Marco's experience is quite bumpy, 02 first to join Nokia, 06 quit, Nokia in 09 to buy his company and appointed him as vice president of product design, the whole software and hardware design, his responsible for N9 and Meego is seen as Nokia's lifeline. 1.5 of the time after the Nokia N9 stunning debut. For the first time, Nokia can be so elegant and concise. The new Meego system fits the N9 clean fuselage with no solid buttons on the front. Unlock, return home page, task switch, Notification center complete through screen operation. N9 gestures, color use and many years after the iOS7 produced a lot of resonance.

However, Nokia's CEO, Elop, has made up his mind to switch to Microsoft, and Meego has been determined to stop software support and hardware updates prior to N9 's release. What Marco can do then is to transplant the WP system to N9 's body, which has nothing to do with the software. The Notice center on the Meego, the sliding operation and the entity-free key concept were completely discarded. After each Marco Ahtisari appear, can only be stressed over and over again Lumia clean and colorful fuselage, the software does not word.

Flower Butterfly Matias Douarte

Android designer Duarte and the two people mentioned above come from different planets, the Chilean likes to wear gaudy shirts, quartz once joked that "only Duarte flower shirts are more beautiful than nexus". Duarte that the Android interface was "vulgar", but it did not affect his confidence in his work. He held Nexus7 to verge editor-in-chief topo "Look at this metal border and leather Back", "are all plastic?" I thought it was metal. Topo replied, "It's plastic, but it's very comfortable," Duarte said with a smile.

Duarte has confidence in the capital, webOS's multitasking card has let him out of the limelight, and later iOS and HTC sense to this idea more reference. He came to Google's first piece of Android 3.0 more than the previous 2. The X series has been upgraded to a grade. He never pursued a minimalist style, nor did he have any "flattened" or "materialized" preferences. He says the philosophy of the Android UI is to use simple outlines to let users know what this is, and then populate it with content. Examples of success, like Google Now, are less successful, like the Android menu.

Compared with the urbane Marco or the Ivy, Duarte Strong, he has a reason to face the question, criticize others is not polite. He wrote on Google in August to criticize Yahoo's weather against the Android style: "The rules are for consistency and convenience, especially if you don't know anything about it." The high-spirited Duarte has completely forgotten the pain in palm. Verizon's treachery, abandoning his drain-blood pre, chose the Motorola Droid and the iphone 3GS to compete.

Jianzhilin: First designer, first designer

If Marco Ahtisari untimely, HTC former design vice president of the fate of Jianzhilin more let people sigh. HTC one is in the hands of this man. Jianzhilin was invited by Peter Chou in 2001 to enter HTC, when he was the company's first industrial designer. But HTC is not a design-oriented company, and HTC's genes are collaborative, and HTC will change its plan as long as the operator needs it, a stark contrast to the narcissistic apple.

Jianzhilin in HTC, but he has not received enough attention from outside. HTC's first "Diamond" was a design team from San Francisco, and the "Butterfly", "the first to get rid of the ugly", was designed by the Japanese team. Until HTC One emerged, the chief designer was elated and known to the outside world. HTC One is seen as a turning-around, and Jianzhilin has repeatedly said in public that HTC is the best Android phone. While this view is a boast, it is not exaggerated in many people's industry.

Jianzhilin said in an interview that "I think one day will let the outside world appreciate, Germany is not lonely must have neighbors." "This phrase is used to describe him and HTC are very appropriate." He is also revealed by his own design HTC One uncompromising, product yield rate began only 40%. However, while Jianzhilin is complacent, he claims design fees and downloads HTC Sense 6 of information is perceived by HTC. In the departure preparation for the day, Wang personally decorate capture his "first designer".

This is the story of the four talented designers, whether practical Duarte, the pursuit of Perfect Ahtisaari and Jonathan, or uncompromising Jianzhilin, their differences in design talent are not obvious. What really determines their success is the four companies behind it, Apple, Nokia, Google and HTC. Peter Skillman, another famous designer who has worked with Duarte and Ahtisaari, said, "a top product, designed to account for only 5% of it, and marketing, partitioning and procurement constitute the remaining 95%."

So we saw the same Duarte works, with webOS stillborn, and nexus and jelly beans shine. Similarly outstanding iPhone4 and N9, one becomes epoch-making work, one fetus is dead in the belly. HTC one has a better reputation than Galaxy S4, with less than one-third shipments. So when the iphone first started in China, and Apple supplied 9 million to the operator within three days, you should know how feeble the criticism of Apple's "no innovation" was, and how shallow "cook is far less than Steve Jobs". And as fruit powder, when you praise Jonathan as a great designer, don't forget that there are many designers who are as good as him in this era, not nearly the same style. (via. Sina technology)