The story logic of the electric Dealer's salt down

Once hot screen sitcom "Martial Arts" has a episode once talked about "cook" Li Mouth because secretly buy salt nearly arrested head arrest plot, it is clear that the past dynasties for salt trading has been in a state of strict controls, and now includes Taobao, including the major electric network of the site of salt, then we pulled back to the TV series.

Recently, Taobao has asked all outlets to stop selling all their edible salts within a week. The Hangzhou Salt Bureau to the notice of Taobao issued the main reason is strictly prohibited salt retail units in the iodine deficient area sales of non-iodized salt and unqualified iodized salt, according to this notice, whether it is http://www.aliyun.com/zixun/aggregation/7682.html " > online sales of the largest non-iodized salt, or from Taiwan, South Korea, the United States and other imports of expensive imported salt will be off the shelves.

On the face of it, this should be the continuation of the debate over the past few years about whether the whole population should still be filled with iodine in the medical profession, over the past few years, some nutritionists and medical workers have suggested that after nearly 20 years of iodized salt, most of the country's residents are no longer deficient in iodine, Hope that the salt industry companies can provide non-iodized salt for consumers to choose, which led to March 15 last year, adjusted the iodine content in salt, and advocated the "scientific iodine, local conditions," the new principle of iodine supplementation.

However, due to excessive iodine supplementation caused by thyroid diseases, many consumers began to choose between the electric network and some offline green food sales channels for the purchase of non-iodized salt, as well as some imported salt, such as Taiwan's Himalaya hand mining rock salt, these imported salt prices are generally more than 35 yuan, the highest can reach hundreds of yuan a catty, It is clear that the high profits and rapid increase in sales of these imported salt have a certain impact on existing franchise stakeholders.

It is noteworthy that at present, most of the main sales area of electric dealers in the high iodine of the eastern coastal economic developed areas, so there is a large number of non-iodized salt in the area of iodine deficiency is very low. There are also claims that although salt by the local salt companies franchise, but retailers around the salt price system there is a delicate balance, but online sales lead to the possibility of fleeing goods, breaking the interests of some regional distributors. This statement also makes no sense, because the online sale of salt is mostly differentiated imports of salt and non-iodized salt, which is the sales of salt retailers around the standardization of iodized salt has not caused much impact.

In fact, the first line of competition, such as the Guangdong province once abolished the salt industry franchise, but after two years to restore the franchise of the salt industry, and the reason for the salt industry franchisee is to control the salt transaction from the point of view of the consumer's iodine supplement. With the development of the electric commerce industry, salt trade, especially some differentiated salt products, has gained new channel.

At the same time, since the sale of electricity dealers is cross-regional, and many retailers with traditional salt sales licenses only have local licenses, but they can be sold through the electrical channels throughout the country, which naturally creates new regulatory problems for the local salt, And through administrative means let the electric Commerce website Stop Online Salt trade to become its only means. Now, consumers in the electric business channels can buy the industry, bath and other salt, as well as cooking seasoning with the grazing products such as salt and pepper. Although it is still possible to manage by administrative means, the rationalization of the structure of salt is a problem that needs to be taken seriously in the future.