The successful way of Internet Entrepreneurship (ix): Put false advertising to harm yourself

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the process of learning to build a station, often because there is no experience, made a lot of primary mistakes. Although these errors can play a role in a short time, they often lead to many problems in the subsequent development. In this chapter, we will introduce and analyze the error practices that often occur in the station, and explain the correct method of building the station for reference.

One, doctrine construction station can not be taken

Second, the loss of the Web site publicity law

More information can be found in the article "Internet Entrepreneurship Success (NINE): Avoid the common mistakes of the construction station" read.

Third, the compulsory promotion website is not to be taken

In the process of browsing the site, we often encounter some sites, such as automatic tamper with the first page, open the browser to automatically jump to a Web site, and some sites using a large number of pop-up publicity methods, the page will be turned off again after a pop-up, how to shut off. Such abuse, not only very easy to cause users of the site aversion, the development of the site is more harm than good. Let's take a look at the possible hazards of these methods and the correct approach to take.

1. Tampering home page Rogue propaganda is disgusted by people

Abuse characteristics: After browsing the web site forced to set the home page.

Easy to appear time period: Website Promotion period.

Abuse Hazard: Causing users to resent, easy to lose a large number of users.

Case Playback: Xuzhi is a webmaster website navigation site, the site has not been completed after the production of a lot of traffic, which makes him very depressed. In the process of browsing other similar web site, he found that many sites have automatically set the home page prompts, so Xuzhi eyes a bright, online search A can automatically set the first page of JavaScript code, immediately put on their own website. Just one day, the site's traffic is much higher than the previous set, through the statistical program found that many users are open the browser directly into the site, which makes Xuzhi happy, in the site of each page has been set to modify the first home code. But over time, a few weeks later, he found that the site's traffic was plummeting. After a variety of identification, only to find their own site because the report has malicious plug-ins, resulting in a security software directly to the Web site screen, all installed the security software users to open his website will have security alerts. Such consequences, let Xuzhi cry no tears ...

In the ordinary time browsing the website, I believe that we have encountered many such situations, many sites set up the "automatic promotion" of the Code, not the site automatically set as a browser home page, that is, the site automatically added to the Favorites folder, or in the process of browsing the site, always prompt "whether this site set as the first page" tips. What's more, some websites also set a "rule" that does not continue browsing if the site is not set as the home page.

In various types of webmaster Exchange forums, can easily find a variety of mandatory home page code, this code can be very convenient to apply to the site, as long as a simple add can make the site has mandatory set the function of the home page. Generally in the early days of application, because the home page to set the reason for the user viscosity is very high illusion, but as in the case of the site, in the use of a period of time will often play the opposite role. In addition to being blocked by the software, it has a great impact on the user experience.

Figure 7

Right way:

In fact, for similar settings to promote the home page practice, the appropriate application will also play a role in the promotion of the website. But the premise is not mandatory to set the home page, but let users voluntarily set the site home, in order to play a good effect. If the use of the method in the case, the user will be indiscriminate forced to set the home page, of course, will cause users dissatisfaction.

In the process of Web site promotion, you can use a number of warm tips to remind users of the site can be set as the home page, or the use of favorites to promote the way: At present many users like to use all kinds of network collection tools, such as QQ bookmarks, Baidu Search and hide to collect favorite sites, As a webmaster can be in the appropriate place in the Web page of this kind of tools to the fast collection of links, so that users can easily favorite pages to collect. In this way, not only the great convenience of users, because of the network of users a lot of favorites, but also play a direct role for the propaganda of the website.

Figure 8

2. Repeated bombs more than a lot of window effect difference

Abuse characteristics: The use of window ads to promote the way.

Easy to appear time period: The website is anxious to obtain the traffic time.

Abuse hazard: Causes the user to dislike the website, will treat it as the malicious site.

Case Playback:

Wang Liwei do a few QQ space type of entertainment site, which has a large site traffic, in order to promote their own other sites, he also struggled with the mind, such as in the large flow of the site to put other sites ads. But the effects of these methods are not ideal. Later he was chatting with other webmaster, heard a way to exit the pop-up window, you can close the page after the other site can be popped. So immediately from the Internet to search the code, added to its own flow of the largest web site.

Code just added the same day, the traffic is pop-up site has a significant increase. But this Wang Liwei is not satisfied, but in the setting of a Web Site window, in the pop-up site added the same code. As a result, when a user opens a Web site closes, another web site pops up, and when it closes, another site pops up ... This, a number of Web site traffic has increased at the same time, he is proud of his "intelligence", but also everywhere to promote this method.

But happy not long ago, Wang Liwei found himself before the biggest web site traffic is a day, originally, because the site's promotion way too "vicious", resulting in almost all users complain, see its web site automatically ignored ...

In this case, the webmaster is "clever against being clever wrong." Let us think of the care, even as an ordinary netizen, the face of the "endless" site, also certainly will not buy, will inevitably result in the Web site traffic is increasingly low consequences.

Many stationmaster will because of the temporary traffic increase, but ignores this malicious promotion way to the website long-term influence. And the example of the webmaster, placed in a single window of the case, but also a continuous set of "serial bombs", so that the impact on users is very large, the consequences of course can be imagined.

Right way:

The way to promote the window, if good use, its effect is also very good, such as in the beginning of the example, only a single window, you can significantly increase the flow of other sites, but if too greedy, will be a number of sites are set up a window, will have a great negative impact on the site.

In addition to the common to their own multiple stations to promote the window, a large number of window exchange in the personal webmaster often appear. Generally in a variety of different sites for pop-up, and some can also be based on the number of pop-up advertising costs settlement. When the webmaster encounters such alliances, pay attention to the actual situation of their own site to consider. It is not appropriate to place a large number of pop-up ads, but the launch of such as only one day, according to user-cached ads, without affecting the user browsing the site under the premise of the launch window, is also the preferred method.

Figure 9

Four, the deception of IP harmful

In the process of website promotion is often a deceptive habit, so that people have a harmful habit of the wrong to understand.

1. Users who exaggerate the hype are not "loyal"

Abuse characteristics: Use exaggerated advertising to attract users to click.

Easy to appear time period: the website completes the promotion period after the production.

Abuse Hazard: The user trust on the site hurts tremendously

Case Playback: Shen Yu is a novice webmaster, because has been very interested in the site construction, with the help of others to create a forum site, the theme is mainly around the art design knowledge to discuss, but the site after the completion of a few months, visit the site is still very few people. Shen Yu look at the statistics on the daily only one IP, and this traffic is still their own visit to worry unceasingly. One day it thought of a crooked recruit, in a variety of large flow of the design discussion area to issue promotional posts, claiming that their site has a variety of commercial materials for free download. But in fact, the material provided is very common and requires cumbersome registration procedures to download.

However, after the release of such ads, but also really attracted a lot of visitors click, and a lot of users registered as a forum member. This made Shen Yu happy and posted the same message in several other forums. But it didn't. In a few days after the post, not only no new clicks, but also because the material to provide downloads and propaganda does not match, in several forums have appeared the user's denunciation of the post, so that the site not only did not publicize out, but let potential users of the site generated distrust.

It can be said that this example is very common in personal webmaster, including all kinds of exaggerated words of propaganda, completely inconsistent with the facts of the propaganda. Many of the sites claiming to be registered gifts, although they do have gifts, but the gift is not a completely useless account ID, is also required to pay a "coupon." For example, I have seen an example: an E-commerce site in the advertising of the registered users can give a face value of 100 yuan of consumer coupons, but actually found in the use of the site, the need to consume 500 yuan in order to use the gift of free coupons. Other false propaganda, such as the gift of virtual money, is rampant.

Figure 10

This kind of advertisement is not in fact completely false in many cases, but it is very easy to make users feel disgusted, because it will use exaggerated, misleading way to attract users to click on the site, so that when users enter the site, because the content of the propaganda and the facts do not conform to the nature of the site to generate mistrust, So even in a short time to attract users, but for the long-term development of the site is very unfavorable.

Right way:

In the process of promoting the website, do not exaggerate the way to promote, such as clearly is a free version of the software, but not to declare "to provide a commercial version of the VIP limited download", such publicity, although it can produce a certain attraction to the audience, can obviously improve the effect of publicity. But this way for the site is very unfavorable, because often a website to the continuous development, needs the user to continuously support, through the user and the user Word-of-mouth propaganda way, can make the website quickly by the user understands. And this exaggerated propaganda way is very short-sighted, is the website long-term development "stumbling block".

2. Temptation to promote the attraction of visitors is not worth

Abuse characteristics: The use of ambiguous grazing pictures or vulgar text to attract users into the site.

Easy to appear time period: Entertainment type website Promotion period is very easy to appear.

Abuse Hazard: There is no benefit to the development of the site, it is only a flash of visitors, and is likely to violate the relevant regulations.

Case Playback: Li Jinbin did a star entertainment site, but because of this type of site in the network is very much, although in other sites on a large number of publicity, but also bought a lot of advertising position. But because the website does not have the remarkable characteristic and the superiority, causes the site to establish six months long also does not have many browsing quantity. There was a sudden inspiration, the ads will be put into a more seductive content, such as sexy beauty star photos plus ambiguous text description, and in the site to make up some fictitious star news. As a result, the number of visits to the site has significantly increased. Immersed in the happy Li Jinbin did not realize that there is anything wrong, then suddenly one day received the Public Security Bureau Network Supervision Branch of the telephone, said this kind of enticement propaganda way not only violates the corresponding laws and regulations, and the fictitious news also violates the related star's reputation right, if the influence is very likely to become the defendant ...

Figure 11 The hype of beauty is everywhere

It can be said that since the advent of the Internet, whether it is a commercial website or personal site, have more or less a similar temptation to promote advertising, the example of the site is very representative of one. This kind of promotion way often takes the beautiful picture and the corresponding ambiguous text as the gimmick, urges the user registers or attracts clicks. But this kind of promotion has obvious drawbacks, not only very easy to violate the relevant regulations, to attract users, also often not easy to become a real fixed visitors, once found that propaganda and actual content discrepancies, may immediately turn off the Web page. In this way, even through the publicity brought a lot of visitors, but most will only browse once, the next time to see the site, not immediately closed, is directly ignored.

Right way:

In fact, the use of beautiful pictures as propaganda content is understandable, but not only to pay attention to whether it will violate the relevant laws and regulations, but also to consider the user's acceptance and site overall positioning, if an entertainment site using beautiful pictures to publicize, as long as there is no violation of the provisions of the problem, but a positioning in the professional nature of the site, If you use this kind of vulgar propaganda way will inevitably make the site without authority. At the same time, the Web site to promote the use of grazing content is not necessarily the user's favorite, but the overall image of the site will affect. And if the use of creative propaganda copy, will receive good results, but also indirectly enhance the image of the site.

Five, put false advertisement to harm oneself

Website advertising is not only the main source of income for most personal websites, but also a hot topic of discussion for individual stationmaster. In the process of advertising the site, we will encounter what is the most easily made mistakes. For all kinds of cheating clicks of the advertising software, you will not be able to withstand the temptation to use? In the face of the false but high price of advertising, you will be placed on the site? Here we will focus on the abuse of advertising in the course of the construction site.

1. Auto-click Alliance ads cheat outweigh the gains

Abuse characteristics: In order to increase income, use cheat software to click on their own website ads.

Easy to appear time period: The website lacks the traffic, the advertisement which no one clicks, cannot produce any income the time. Abuse Hazard: It is easy to cause an ad league account to be deleted, and all income has nothing to do with the consequences.

Case Playback: Wang Jian contact website Construction has been more than a year, and has done a rich content of the personal site, but because the site's traffic has been not high, so he applied for the Ad League account, resulting in a small click advertising costs poor, has not reached the minimum payment standards. Once he was wandering the Webmaster Class forum in the process, suddenly found someone in the provision of a "ad automatic mutual point" of cheating software, knowing that this software "not too formal" Wang Jian still can't help download use. Originally this is a Web site in the ads automatically click on the program, as long as you set up their own site Ads page access address, and set the location of the ads "coordinates", the program will be timed to automatically click on these ads. The use of the software that day, Wang Jian surprised to see the account in the amount of advertising is growing, but not happy for a few days, received an account is prohibited email, looking at even the previous advertising costs can not settle the consequences of Wang Jian to cry no tears ...

Figure 12

Whether in the beginning of the rise of personal webmaster, or the current advertising alliance to cheat Strict check today, all kinds of advertising cheat rich "Legend" in the webmaster have not stopped. In this case the webmaster is a very typical example, because of this kind of alleged not to have any problems of cheating software, leading to the previous advertising costs can not get the painful consequences. In fact, even if a meeting leads to the deletion of the individual's account, if there are a large number of webmaster Use this cheat software click ads, personal webmaster even the development of the entire industry is extremely harmful. Because once the use of cheating generated ads to click too much, it will lead to advertisers spend a large amount of promotional funds can not produce results, this, for the entire Internet industry is undoubtedly a huge harm.

The right approach: in fact, the correct way most people are clear, we do not even need to elaborate, but is in accordance with the rules of the Advertising alliance right to put ads, refused to all kinds of temptation to click, cheat programs even their own point of advertising and other behavior. But such a lot of people are aware of the truth, there are still a lot of webmaster want to use cheating, such as "Take the side Door" method to profit. The consequences are also obvious, in the webmaster individual is likely to make the previous income "hit the water Drift", not only that, for the entire personal webmaster group reputation and credit, the same will cause far-reaching negative impact.

2. High price temptation to put false ads deceive users

Abuse characteristics: In order to make money on the Web site to put a variety of deceptive advertising

Easy to appear time period: After the website promotion, did not find the suitable profit way time.

Abuse Hazard: For website users have a bad impact, and may even lead to user money cheated.

Case Playback: Small T is a QQ expression station webmaster, because the site has been established for a long time, but also provide a rich expression of QQ, so the site's traffic is also quite impressive. But this year, because all kinds of advertising alliances have started to lower the price of advertising, the site's income is one day. Looking at less advertising revenue, little T is also starting to think about other ways of earning money, but there has been no good idea. Suddenly one day a "website cooperation" for the name of the people added his QQ, originally is to want to put on the website of small T The whole station advertisement, the advertisement form is the bottom right corner float, the most important is the advertisement price is three times times of General Advertisement Union, and can also the daily settlement expense. But when he saw each other sent over the ad picture, but a silly eye, originally this is an obvious QQ scam ads, prompting users to win, if you need to pay the relevant formalities costs ... Looking at these very seductive promises, little t can't help but move. Although this kind of advertising is completely deceive the user, but small t ego comfort think "should not have anyone believe it", so he self-deception put the advertisement. Then really every day received the "customer" direct remittance to the bank account of the advertising fees. But advertising has not been a few days, small t found that the site can not visit, a service provider, just know is the network supervision ordered closed the website ...

Figure 13

There's a lot of blatant fraud ads on the web, I have seen a number of types, in addition to the example of the lottery as bait for the scam, there are various types of websites with "stock real predictions" as the cover of false advertising, as well as various claims of "rapid weight loss" of health care products ... This kind of false advertising for those frequent window, exaggerated publicity and temptation to promote, the user's harm is obviously the most serious, a lot of uninformed users will therefore be cheated unequal money.

Figure 14 All kinds of news

The right approach: for this kind of often visible false fraud advertising, the webmaster should be resolutely opposed. and whether it is fraud ads, or the last instance of cheating clicks, mostly because did not find suitable for their own web site profit way, then for such a site, to find a suitable profit model for their own site is very necessary. For example, in the case of the site, you can put the registration type of advertising, many SNS dating sites in this category of young people like the personal site ads, users once through the site ads click and register the site, the webmaster can get the cost of the advertising costs. Through such benign advertising, you can make your website sustainable development.

Please pay attention to the other summary of chapter Nineth:

Vi. forced advertising is unpopular

Seven, "The Thief procedure" endless trouble

Eight, refused to cheat correctly put ads

RELATED links:

The successful way of Internet entrepreneurship (eight): Website advertising optimization three steps away

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.