The suspicion of preventing and removing the traditional Chinese medicine family by the Overlord advertisement

Overlord group Mister Chen Qiyuan China Network June 7 (reporter Yiu) recently, a consumer to China Network Financial center reflected that its insistence on the use of Overlord shampoo for two years, did not feel any effect of preventing hair loss. Reporters noted that there had been media reports "Overlord Chinese Medicine concept true and false", the "Traditional Chinese Medicine family," the name of the reasonable question.　　Beijing Li min Law firm practicing lawyer Ma Zhanwei, said that at present, the title of "Family of Traditional Chinese medicine", the law of its assessment standards and procedures do not have special provisions, with great randomness and unscientific; In addition, he also pointed out that the Overlord ads suspected of false propaganda. Consumers question the Overlord's anti-alopecia effect overlord has always claimed to have the effect of anti-stripping, but how many consumers really feel it's anti-stripping effect? Consumer Yan in the China Network Finance and Economics Center reporter interview, told him to use the Overlord to take off shampoo two years to continue to lose hair. "Overlord to take off shampoo, just shampoo, not to take off!" Mr. Yan told reporters. According to the reporter understand, Mr. Yan insists on using the Overlord shampoo two years, in order to enhance the effectiveness of the anti-, but also with the Overlord series of other products to use together. However, adhere to the use of two years later, Mr. Yan's hair is still in the falling off, he said: "Overlord is advertising boasted too high, and said that the Chinese herbal formula, naturally people's hearts." "There is more of course than the consumer Mr. Yan," he said. According to the "legal person" reported that a Guangzhou consumer Mr. Peng to the media complaints against the shampoo group produced by the anti-Wash. Since 2008, he has been using Overlord to prevent the shampoo, but the forehead is less hair, and now become a veritable "bald guy." He told reporters that if the product has no significant effect, it should not be blown so marvellous in the advertisement. "Strengthen the root, make the root stronger, to achieve the effect of preventing and filling." "It's a satire in Mr Peng's eyes." 2008, into the middle-aged Mr. Peng on some signs of hair loss, he was afraid of himself to become a "Mediterranean", the decision to buy a few bottles of Overlord anti-shampoo lotion. Considering the effect, the period and not interrupted, he confidently believe that the purchase of products.　　Look at Jackie Chan eldest brother ads, fantasy of their own become "black thick", never think of themselves eventually reduced to "smart extremely." They are very puzzled, if the Overlord anti-shampoo really can take off, why the company Mister Chen Qiyuan hair is not much?　　The anti-efficacy of Overlord is being questioned more and more. Lawyers said that "Traditional Chinese medicine Family" name does not shun the Overlord shampoo has been on the top of the "Traditional Chinese Medicine Family" title advertising publicity. Jackie Chan in the Overlord's advertisement said that he first refused to take the shot, after the trial "I confirmed that they are Chinese medicine, and there is no such chemical composition."　　However, before the Overlord shampoo was detected with two of the chemical. Beijing Li min Law firm practicing lawyer Ma Zhanwei in the China Network financial Center reporters said, at present, the "family of Traditional Chinese medicine," such as the title, the law of its assessment criteria and procedures do not have special rulesWill。 Generally through the industry association or some of the assessment Committee to assess their own and grant, the specific criteria and procedures for assessment, generally also by the evaluation Unit to draw up, with great randomness and unscientific.　　This is one of the reasons that Overlord obtains the title of "Traditional Chinese Medicine Family", which is widely questioned. Overlord advertising allegedly false propaganda China network Finance and Economics Center reporter noticed that in the network spread a variety of versions of the "Overlord advertising word spoof version": Truancy version, jailbreak version, on the bus seat version and so on. The reason why Overlord's advertising words have been talked about by netizens is mainly originated from the exaggerated speech: "When I first knew that I was going to shoot that shampoo ad, I actually refused!" Because I think ... Ah ... You can not ask me to shoot, immediately shoot, first, I want to try, I do not want to say ... You put a lot of stunts after you shoot a commercial, that hair ... It's dark! It's very bright! Very soft! Results The audience must scold me, there is no such hair! This proves that the above is false ... I said give me a try first. Later, I also know that they are Chinese medicine, and there is no such chemical composition. That ... Washed this month ... After this month ... At least I'm comfortable with it. What now...... It's still in use every day! It's still used every day ... I gave it to my family. To！ To！ To！ Let's try it! Then I tell the director: shoot when the film! After the film, this hair is my hair, do not add, and then add special effects up, add to no is such a son! I want to show the audience, after I use it is like this, after you use, is also like this! "Ma-Wai, said the lawyer, Overlord Shampoo advertising has been suspected of false propaganda." According to his analysis, the cosmetics hygiene Supervision regulations stipulate that the advertising of cosmetics shall not include the following: The name of cosmetics, the method of making, the utility or the performance is falsely exaggerated, the use of others in the name of the warranty or implied way to make people misunderstand their effectiveness; Production with Yu Yufa, hair dye, perm and other special-purpose cosmetics, must be approved by the Health Administrative Department of the State Council, obtain approval number can be produced.　　At the same time, the People's Republic of China Advertising Act also stipulates that advertising must not contain false content, not to deceive and mislead consumers. Ma Zhanwei said that the Overlord shampoo was not approved by the Health Administration Department of the State Council, to obtain special-purpose cosmetics production approval number before, it is only a common cosmetic, its main function is to clean hair, but the Overlord company in the use of "strengthen the root, so that the root stronger, to prevent the effect of the hair-filling."　　"such as publicity with breeding and other special use of advertising language, is obviously to the overlord of the efficacy of shampoo or performance expansion, has been suspected of false propaganda. Speaking on the penalty for false advertising, Ma Zhanwei said the advertising law of the People's Republic of China stipulates that the advertising supervision and administration organ shall order The advertiser to stop releasing the advertisement and correct the cancellation effect in the corresponding scope with equal advertising expenses, and place a fine of more than five times times the advertisement cost; for the responsible advertising operator, Advertising publishers ConfiscateAdvertising costs, and the advertising costs of more than five times times the following fines; the circumstances of serious, constitute a crime, the criminal liability for legal investigation.　　At the same time, if the consumer caused by false advertising damage, advertisers should also bear civil liability, if the advertising operators and publishers have the fault of the joint and several liability. According to relevant statistics, the Overlord group since March 14 began to go all the way down, April share price plunged 17%. The information indicates that the "dioxin" incident has not been eliminated since July 2010, when the two incident occurred. According to the relevant statistics, the Overlord group was eroded 558.6 million yuan by the incident of dioxins. Recent news has shown that Overlord group has in the second half of last year launched the herd to wash hair products upgrade products, however, recently, there are media in-depth reports, about "overlord" shampoo and other products of traditional Chinese medicine concept of true and false problems, Overlord group "Traditional Chinese Medicine family" concept again encounter media questioning, the face of media investigation reports　　How will the Overlord group respond? Share price: March this year, all the way down March 18, 2012, the Overlord group released its 2011 earnings, according to the report, the company's total income of 889 million yuan, down from 2010 39.7%, loss of 558.6 million yuan, created since the worst performance after the listing. Earnings also showed that the second half of the Overlord group's income of 449 million yuan, compared with the first half of the rise of 2.1%; In the first half of 2011, the company lost 295 million yuan, in the second half of the loss of 264 million yuan. In addition, the company's equity holders should account for a total loss of 558 million yuan, an increase of 400 million yuan in 2010, the loss of 0.19 yuan per share, compared with the previous year increased by 0.15 yuan.　　At the same time, the total gross profit of Overlord Group fell 62% to 345 million yuan, the gross profit margin from 2010 to 61.8% narrowed to 38.8%, mainly because of the increase in the amount of inventory reserves. In terms of products, the income of Overlord shampoo reached 418 million yuan in 2011, accounting for 47% of the company's total income, but the figure is still down 57.9% from 2010.　　From the trend, the second half of the income of overlord increased by 84.9% in the first half, reached 270 million yuan, showing that sales are recovering. China Network Financial Center reporters noted that, since March 14, the Overlord group shares have been down all the way, from March 14 to March 21 in the 6 trading days, the 6-day decline, more than 32%.　　Its share price continued to shake lower in March, down 29.23%. Overlord has always claimed that its shampoo has the effect of anti-stripping, but its effectiveness is repeatedly questioned by consumers; Overlord advertising exaggerated propaganda, was accused of false propaganda, once became the object of Internet spoof; Overlord has been playing in the banner of "Traditional Chinese Medicine Family", in the end how to grant? Is there a certified qualification to check? In response to these problems, China Network Financial center reporters in the normal working hours many times call the Overlord Group switchboard, but the phone has never been answered, the deadline press, did not get the other party any response. China netThe financial centre will continue to follow the story. (China Network Financial Center)