The team to start again, "nail" to try to solve business communication

"Growing up in the Ali group Spotlight, the pressure is high and the team is growing too fast." We have to control the number of teams this time, "nail nail" product owner Chen told 36Kr.

In our view, the "Contacts" officially released in October 13 are only one year old, but the project has actually been launched within four years. "When we hit a lot of money, we found that the actual effect was different from what we imagined, and we found that we weren't really ready." Product plus technology has expanded from more than 20 to more than 200 in a short period of time, and this rapid expansion raises a number of issues, including management issues, Chen said.

Eventually Chen with a small number of people came to the lakeside garden-Ali products of the Blessed land. Lakeside Garden is Ali Entrepreneurial Place, 1688, Taobao, Alipay, Cat, and even rookie logistics, are born in the lakeside garden. "Micro-letter in the IM aspect of the first advantage is very strong, we can not and they die in the end." So we rethink the product and opportunity in this field ", in Chen View, do products in Ali easy to worry: Ali in the electric business is too strong, the internal entrepreneurial products are easy to rely on a huge platform and resource advantages quickly grow up. "But not all products can be perfected, not always the banner of a wave on the forward." The enemy's machine guns are still shooting, we must slowly dig tunnels to win ", he came up with a very interesting and unexpected and accurate analogy.

The nail-nailing team, in addition to in-house product offerings, has been to the real needs of the first-line research firm, until last August, when it launched its initial beta.

Because of the unwavering coverage in the mobile market, many executives and employees have to use micro-letters at the same time to communicate work and life, which leads to the intricacies of public and private information in the circle of friends and message flow. On the other hand, although the micro-letter has the star standard friend and the top information function, but does not have the real help to the actual information flow importance distinction. For busy people, it is easy to passively add a lot of discussion groups every day, these "information explosion" groups have no important message to distinguish and crowded the entire timeline, but greatly affect the efficiency of work communication. On the other hand, the superior or the staff in the allocation of tasks can not see the status of the message received, there is no way to determine whether colleagues do not see the message or see no reply, it is easy to appear the so-called "loaded dead" problem.

For these problems, the "nail" has proposed a corresponding solution. Because nails are registered to upload an employee Excel form that contains a company's organizational structure, the default in the message flow is to display messages from superiors or key customers. The "authenticated user" identified by the employee form will be pulled into the enterprise group, which contains only the internal communicator, and the employee will be immediately withdrawn from the entire address book and all groups when personnel changes occur. The ordinary "communication group" including other employees of the enterprise also needs to be initiated by "certified employees" within the enterprise.

And for the "dead" and effective information filtering, "nail" can be a discussion of a message defined as a "Ding", the message sender can view the "Ding" of all group members reading status. At the same time, the so-called response to this "Ding" will be independent of a child dialogue, in the "nail" of the first level of the interface with a daily message flow parallel to the tab can see these "Ding" unified management and work or task-related important child dialogue, directly complete communication and task flow and separation management.

For a member who has long unread "Ding" information, the sender of the message can choose to "Rush" it (this action can be executed immediately after the message is sent). "Expedited" the implementation of the specific way is that the receiver will receive through the operator network received a source for the message issued by the voice of the telephone phone number, the phone will give the "Ding" contains voice information, but also directly in the phone to reply to the message. Throughout the process, the call and answer are completely free, send and reply also almost no delay, the final information will be summed up in the "nail" in the child dialogue.

For me (i) Personally, day-to-day communication with colleagues will inevitably have a response delay, and can not confirm that the other party did not see the message, or because of the micro-letter message too much, in the inconvenient response to read a message quickly forget. According to the team's description, "nailing" can really solve the problem. But in the voice phone (in fact, similar to the use of easy to believe free call callback services, however, "nails" may be the first domestic mobile network to achieve IM and cellular network callback seamless flow of the "nail" within the team there are also some controversy, because the direct display of the sender Address Book number of the phone is very easy to let the receiver feel "oppression." They start to set up messages unread, can call nine consecutive calls, and then because the test effect is not ideal down to three times, but this number may be due to the actual signal instability and can not reach the "mission must reach" effect.

For the secretary and the relevant executive to be equipped with imperfect small and medium-sized enterprises, the boss assigned the task of great pressure. Traditional company bosses and project leaders often in the QQ or micro-group distribution tasks or send messages, the need for artificial number "received" and repeated comparisons, this is a very painful process, and can not manually call to confirm.

The same voice telephone function can not only be used in important message notification, but also directly used in one-on-one dialogue and "nail" with the telephone conference function. During the conference call, the host can mute, hang up and two invitations at any time, and all operations will be directly reflected in the cellular network phone at the conference participants.

We mentioned that the micro-letter coverage of most of the work scene communication because of its very wide coverage, real-time enterprise internal communication tools, and external customers, partners can only return to the micro-letter. and "Nail" allows the message issued by the other party does not install the "nail" or even not registered in the case of direct transmission of voice messages, text messages, and voice calls, as long as the other mobile phone number in the message issued by the person's address book.

The spike now covers the five mainstream platforms of Web pages, Windows PCs, Mac OS X, IPhone and Android. Pricing, the team claimed that because "Ali has always been the SME complex", the current for all users of all basic free (after certification enterprise users each month allow 1000 minutes to launch a free call, launched 30 times a day). The following 50-person team can be opened directly to enable, more than 50 people need to upload the relevant information certification after the opening. Although mainly small and medium-sized enterprises, but "nail" at the same time accept for large enterprises to do private cloud, local server deployment, at the same time for the message to provide enterprise own VPN encryption transmission and avoid exposure to public networks.