The three-step principle of marketing promotion

Millet in the hunger and thirst tactics under the promotion of marketing methods are eclipsed, but in the halo of the marketing of hunger and thirst under the various major marketing techniques are also played dripping to do! Today we come to understand the traditional marketing practices.

I. Arousing concern

First of all in the early stage of marketing planning we need is to let their products attract enough attention rate, then what is the rate of attention? Let's take a recent case to explain!

Perhaps everyone recently heard yy sky-high purchase 100.com to do online education platform. And yy use is the early cause of concern in the site is not online before releasing the wind claimed to buy 100.com after the big platform will be the message of its crazy forwarding! For YY to bring enough attention to the rate. Basically a little curious person will enter this domain to view. (This Maas write this article also unconsciously become yy marketing in a ring). It is such a simple way to let YY attracted enough attention rate (more can toss a friend can own more than a whole number of accounts to help push).

Of course, such tactics are not uncommon. For example: Sky-high acquisition of youxi.com, sky-high acquisition JD.com, sky-high purchase vip.com, sky-high buy mi.com (this article is not on the site before the online write, in the website before the Maas will also consider the use of such techniques to push a push).

Of course, this is not the only way to attract attention. For example, all kinds of free products to provide gifts and so on can attract a lot of attention rate! This technique also is on the internet today by each big master uses dripping to make! This is also the promotion of marketing the first link!

Ii. demand-oriented

What is demand-oriented? When our products have enough attention rate, we need to divide these concerns into 369 and so on, focus on the needs of users to their "special care" to give up all the useless "stir-stick" users. Do you think this approach will be relatively rare? In fact, it is not so rare, as if the lottery of all major platforms is actually a latent rule! Large data analysis of the major platforms are very cow B, especially Baidu! They can analyze from the user's click Habits and so on to take some user is the demand user then to the demand user in the form of winning the next link. Do site friends may often encounter Baidu webmaster platform lottery. That's it! In fact, this kind of lottery, if you do not really need to want to smoke is really very difficult! Of course, the same approach is not limited to this.

Third, let the demand users expect

What is it that users expect? The meaning is to give you the opportunity you did not get, then you help me to promote, I will give you several opportunities (forwarding, reprint, invite friends. This kind of technique is not uncommon, just like we lottery, forwarding a few lottery opportunities, in fact, if the merchants do not let you smoke many times it is so, of course, if your forwarding to the merchants to bring a large number of users of the merchant a happy may really let you win!

Recently, Maas QQ received a friend's invitation to let me praise his say, and said the content is related to red rice, it told me, as long as their own about red rice enough to save a few quantities of praise can have the opportunity to win red rice. This is to let users have expectations, in the praise of the user during the period of millet marketing and become one of the ring! Here Maas have to say Lei really is the marketing wizards!

Human nature is so, have the desire will unknowingly become someone else's marketing tool! Marketing to know how to use the desire of human nature, this sentence is a bit of reality, but the truth is so. All kinds of free, gifts, bonuses, lottery, rebate, ticket travel God horse is the use of human weaknesses! Marketing alone is no conscience to speak of!