The Times company hires Nokia former executives in charge of digital marketing business

Sina Science and technology news Beijing time October 26 morning, time Company announced in Tuesday, has hired Nokia former executive George Rinados (George linardos) as the magazine Distribution Department digital marketing director.　　The move suggests that the company is likely to continue its conservative approach in digital magazines. Rinados has been a vice president of the Nokia Media Division and will be responsible for the company's digital product sales after joining the era.　　At a critical time for the publishing industry, Major magazine publishers are stepping up their efforts to attract small but fast-growing tablet users while insisting on developing more lucrative printing businesses. The time has not yet been appointed to the CEO, which has been vacant since February this year. The company's hiring of digital executives, rather than the CEO's move, suggests it will continue to implement the digital strategy established by the parent company.　　This may also indicate that whoever is ultimately the CEO of the time company will not change the company's digital strategy. While its main rival, Nast Conde Nast, and Hearst Corp. have agreed to subscribe to a service agreement with Apple and Amazon, time companies have been slow to develop.　　The company's executives believe that there are not enough people to read magazines through tablets, so there is no need to sign contracts with Apple and Amazon against them. The age of the parent company is Time Warner, its own "times", "people" (arranges) and "Sports Illustrated" (QSL illustrated) and other well-known magazines. (Si yuan)