The traditional enterprise Network marketing model under the precondition of the shortage of e-business talents

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Under the new situation, e-Commerce assistant traditional brand enterprise marketing is a developing trend, effective use of network marketing this business tool, can help enterprises profit, enterprises into E-commerce, must find out a dislocation of competition, differentiated services, the road gradually developed and become a force to promote the formation and promotion of industry. At present, most e-commerce practitioners often only have a simple electrical industry experience, the traditional industry understanding, is very deficient, some of the electric business practitioners can even say 0 experience. At the same time, the traditional industry and E-commerce have in-depth understanding, and have actual combat experience of talent, especially high-end management personnel, for E-commerce projects, it is very important.

Each industry has its own rules and doorways of the game, if the electrical business practitioners of these doorways lack of understanding, it must be in the growth of the truth to pay more sweat and time, and all the failure of the final money as the final price. As a result of the lack of in-depth understanding of traditional industries, resulting in the project repeatedly encountered obstacles, and even make a lot of shallow jokes, similar to the case of electric business, see a lot. The marketing link is an important link that the enterprise's electronic commerce transformation needs to pay attention to. Although E-commerce today is in full swing, but we can not be difficult to see its development potential bottlenecks. Logistics cost improvement, the corresponding tax perfect and constantly strict, the number of e-commerce sites increased and market share of the decrease led to the emergence of vicious market prices, e-commerce sites from the technical and design point of view more and more easy to replicate, entity enterprises in the marketing link of e-commerce transformation generally need to do the following work:

1, the establishment of Enterprise E-commerce website

Whether it is to do marketing sites, or to do other types of Web sites, the meaning of the existence of the site is to meet the needs of users, provide users with the necessary information and messages, to give the content and services they want. Marketing station is like this, we do marketing site for marketing, is to sell products, the site is a window, is a storefront, is directly facing the user's terminal. When users browse our website, what is the key to the first impression? If you feel that your site is not professional and can not find what he wants, then next time he will not be able to browse, you have lost a potential customer. There are many ways for enterprises to build websites, and many enterprises think that the construction of websites is a work that needs a lot of funds and technical force, so it is prohibitive. In fact, the construction of corporate web site can be done in a variety of ways, the main way there are three kinds:

Self-built sites: This approach costs the highest, the technical requirements are the highest, mainly for large enterprises. Enterprises themselves to build their own web server, the Internet cable access, so that netizens can visit the company's website.

Server hosting: is to put their own servers to the network operators of the office space, so that has a strong network technology ISP (Internet service providers, network operators) responsible for the site's technical work, and the enterprise is only remotely to the content of the site to update. The cost is about 7000 yuan per year, the cost of the server is about 40000 yuan. Midsize enterprises can use this approach.

Space leasing: That is, leasing network operators to provide the server space to run their own web site. This way does not need to build their own servers, just prepare the site content can be. The general cost of 100 trillion dynamic web site space about 200 yuan, but the ISP is different, the cost varies greatly. This approach is suitable for small business use. Enterprise Building site is only the first step of network marketing, in order to make the site play a role, but also need to do a good job in the promotion of the website.

2, the Web site interaction model design

The Enterprise E-commerce site as its own marketing tools, but also to design the interactive model of the site, that is, the mode of communication between enterprises and customers. In the online store business model, customers can browse products online, online shopping, online payment. By enabling consumers to consume online, businesses can quickly collect consumer information, while also significantly reducing marketing costs and enabling businesses to achieve profitability.

3. E-commerce website Operation Promotion

Although the internet is a lot of content, can provide a lot of information for enterprise decision-making, but the internet also has its "inherent" defects-the content of complex, chaotic structure! Enterprises to make their own services, products, such as not submerged in this information in the ocean, it is necessary to promote the website, that is, to promote the site.

In fact, how to use network integration Marketing, improve brand stickiness, e-commerce after the brand enterprises can do a lot of things. The integration of a variety of network marketing channels, and through these channels to deepen interaction with consumers, is to enhance the premise of brand stickiness, which requires enterprises to be familiar with the application of various social media, to become a real reliance on the Internet business enterprises. Network marketing methods are as follows:

SEO optimization: A new station optimization promotion, in addition to its own weight need to improve the site outside. "Vocabulary" choice is very important, the keyword is appropriate, keyword density is reasonable. Keyword promotion should not be based on the site's business model as the center, should be user-centric terminal promotion. The so-called rejection, indirectly form the promotion effect. For consumers to browse the web search keywords habits, analysis choose the most reasonable keywords, the following optimization work:

Search engine Advertising: In the well-known search engines to buy targeted keywords, this is a professional enterprise website commonly used to promote the method. Search by the search engine for netizens, divided into the following: 1, one of the peer/Network survey accounted for a large part of 2, the outsourcing of E-commerce services are not familiar with. 3, want to understand E-commerce service outsourcing (purchase intention may not be too big).

Hard advertising: Planning a relative period of time, the most attractive brand customers (manufacturers) of the activities of the topic. In various portal sites, e-commerce sites, such as online advertising. To achieve the purpose of brand promotion.

Website navigation station fee/FREE login, Friendship Link exchange: The quality and quantity of reverse link, directly affect the weight of the site. Domestic web site Navigation station Countless, select part of the charge for the login (shopping bar), the free navigation network, good or bad can be logged in. and related E-commerce links to the site of the exchange of friendship to achieve the role of e-commerce chain effect. Backlinks are an important part of ensuring traffic on your site.

Community/Forum Promotion: The popular Community/forum, the number of daily posts, to stand out, the most important thing is to achieve interactive effect, so the promotion of the theme is very important. Web sites operate with multiple active themes. and related staff follow-up, promotion posts. To improve the website traffic, brand role.

Blog Marketing: Set up a corporate blog, and join the relevant blog circle. Interact with bloggers by publishing articles with a marketing character. Set up hyperlinks in the form of a promotion. can choose blog Hosting website, registered blog account number, batch registration and River Boven. To increase the number of links to the site/website traffic, to obtain the role of potential customers.

e-mail Marketing: The development of the manufacturer's brand magazine and other related promotional topics. Through the purchase of the industry Web site, the integration of mail promotion resources. Regular extensive mail release, so that the information transfer to the hands of brand customers.

Video marketing: Record readability, propaganda enterprise brand and product video files (with certain characteristics/significance), through technical processing, upload to each well-known video site. Professional website like: Youku, 56, cool 6.

Advertising Alliance: Use the form of advertising alliances, the dispersed Web site traffic gathered together, through the mature effect measurement and monitoring technology, in accordance with each single sale, each effective click to and the site and the Alliance Enterprise Transparent split, marketing costs and sales results become transparent, greatly reduce marketing costs.

Customer Service Center: Set up their own customer service center, the use of self-developed customer service management system, to ensure that each online inquiry customers can be quickly and timely response to enthusiastic and meticulous service attitude, and strive to create a cordial and happy shopping atmosphere for customers.

4, the interactive website as the platform, the combination of other network marketing methods

For example, the use of the network to provide customer service, product online browsing and orders. Advertising on the website should be eye-catching. All the above is done for marketing services, if a lot of users, but did not produce orders, it is necessary to consider the site's advertising whether there is a problem. Ads should be placed in eye-catching places, advertising to attract people, but can not make people feel bored and boring. When the enterprise can take the website as the center, the comprehensive utilization various network marketing way carries on the enterprise marketing activity, the Enterprise Marketing link Electronic commerce transformation completes.

For enterprises to promote E-commerce, the main problem is not how to use the existing electronic tools, applications, but how to reform the existing enterprise management model to adapt to the requirements of e-commerce. Now many technical problems in the process of e-commerce activities have been resolved, some technology has become increasingly mature. Electronic tools and applications are easy to learn, understanding is not difficult, but the management problem does not solve, the implementation of E-commerce enterprises can only play the efficiency of E-commerce itself 5%, can not effectively improve the operational efficiency of enterprises, can not win more benefits for enterprises.

The importance of talent to enterprises is self-evident, especially in recent years, the development of the booming e-commerce industry, it is particularly important. For the entire e-commerce industry practitioners of human resources chain, the project operators such as the overall operation of the general operating talent is particularly lacking. Only the traditional industry and E-commerce integration docking, will make both more benefits, the eruption of a more powerful vitality. With the advent of e-commerce era, the traditional industry and E-commerce will become increasingly close. From the national perspective, all over the mobile E-commerce has just begun, Roy E-commerce Research Center for Traditional enterprises to provide one-stop e-commerce solutions, from the early E-commerce training, E-commerce Strategic planning, to provide the medium-term website construction, update maintenance, and then to the later integrated network promotion, logistics, payment and so on. The whole E-commerce outsourcing to the professional team, enterprises only need to do the traditional link to do a good job, can make easy money.