The traditional industry has advanced to the Internet. Zhejiang Business Capital Test Water games

The characteristics of high gross profit margin of the net swims industry is attracting the capital of each road profit.

March 9, (Wenzhou, Zhejiang) China's Lu Youzhong Holdings group Dong-Li confirmed to the daily economic news that the West Group has indeed invested in Shanghai fun. Before this, Hunan satellite TV, Liaoning satellite TV and even the new on-line national network television station CNTV all high-profile kill into the net, desire to divide a cake.

Analysts pointed out that the new capital investment online games are facing a very small risk, understanding of the industry, as well as the increasing threshold of online games will test the accuracy and longevity of investment.

Delixi has indeed invested

Last week, the industry reported that the Zhejiang Wenzhou Tak-Force West Group has invested 30 million of dollars in Shanghai fun. Although the Shanghai fun later issued a clarification announcement, called this "untrue News", but the management Delixi but to reporters confirmed investment matters.

March 9, China Delixi Holding Group chairman of the Board of Directors Assistant Lu Youzhong to the "Daily economic news" confirmed that Shanghai tour fun is in Delixi investment, but he did not confirm the specific amount of investment. "Boss (Delixi chairman Chengzhong) last year deliberately inspected the situation of Shanghai fun," Lu Youzhong told reporters, this is chengzhong in the creative economy in the field of a test water, but also after the financial crisis in Delixi in the Low-voltage electrical appliances outside the main industry in a number of areas of investment.

On the same day, the giant network chairman Shi Yuzhu in the "Daily economic news" interview also revealed that Delixi investment in the fun, he also gave Hu some views.

"I and Chengzhong very familiar", Shi Yuzhu told reporters, as early as three or four years ago, Hu Cheng has already started to invest in online games, Hu also face to him how to do online games. "His investment is not small, 30 million dollars, his son also in Shanghai fun to do management."

Traditional industry capital Cross-border investment in the online games industry is not new, but the Zhejiang Business Capital Group Enter let this trend fade fiery potential.

Wenzhou SME Development Promotion Association President Zhou said, by industry started to accumulate Wenzhou folk capital, in the "Fried coal", "speculation," after the Internet innovation economy more and more attention, gross margin performance of the online games industry naturally become a popular choice.

Collective charge of TV station

In addition to the traditional industrial capital Cross-border investment, high-profile into the online gaming industry there are radio and television system Phalanx. In Hunan TV first Test water after the game, Liaoning Radio and television, Beijing TV, the Shadow, Huayi and so on have joined the ranks.

Hunan TV game operators related to the media, said in their planning, on the one hand, with other companies to launch a mango game platform, operating a number of quality games, while strengthening independent research and development, there are currently a variety of game research and Development is planning, the first quarter of this year the entire game division planning will be completed

Some analysts pointed out that the current radio and television system of the network of capital online from the casual game began, on the one hand because they are still lack of large-scale game development and agent experience, and the payment operation system is not mature; On the other hand, casual games are easier to combine with the TV's own business. In fact, the previous Shanda's "Superstar" and Zhejiang TV cooperation has a similar meaning.

Although the radio and television department enterprise lacks the experience, but they have the innate medium superiority. "Triple NET Integration" policy banner raised, the radio and television department has long been the investment impulse in the Internet interactive entertainment market to show.

Analysys International CEO Analysys said that the TV platform is a natural high-quality promotional resources, with this platform, can significantly reduce the cost of publicity and investment risk.

It is noteworthy that in the radio and television series of the forces of the Army, also appeared the national team CNTV figure. Some analysts said that the relevant authorities continued to tighten the online games industry policy supervision, may be for the "national team" to lay the policy foundation, while the radio and television Department of the killing, will probably part of the corresponding field in the original content of the game to spread restrictions.

The risk of a later person

Whether it is the traditional private capital or radio and television camp, the new face of the game is destined to bring the industry fresh air. Fundamentally, the current high gross margin of the online games industry is undoubtedly the direct incentive to attract capital to kill. However, in order to adapt to the online games industry and successful survival, development, these later people face the risk is not small.

"Invest in online games do not have the mentality of small bo." "A tracking industry for many years, from the financial media industry into the field of operation of the industry to the" daily economic news "that the current domestic large and small online games research and development team, but really have the ability to make a large-scale formal commercial operation of the product is not much," this is a systematic project, a long cycle of the process, To the team ability, the investor's judgment vision all has the not low request, some team makes the work to be possible in the small scope, but once the commercial operation, the player is many, each kind of procedural conflict question appears.

In fact, the trans-line into the online gaming industry and to achieve success, so far only Shi Yuzhu one person. But when the reporter brought up the topic, Shi Yuzhu but repeatedly shook his head, "although I do before the health care products, but do not forget I do it from the origin." ”

"Now the online gaming industry is not short of money, instead of carrying so much capital, Shi Yuzhu said that the most valuable is the excellent team talent and creativity, and it is the absence of these two factors, making the industry now more and more homogeneous, the probability of successful products has also declined greatly. "Now every year 700 new products, but the success is probably about 3, to another like" Legend "," Journey "of the product, the difficulty is even greater. ”

In fact, the success of Shi Yuzhu has the unique reason of individual. Shi Yuzhu into the online games industry is already a senior online game players, the understanding of the online games has been quite deep, more importantly, Shi Yuzhu from the Grand dig to the domestic first-class overall team, including the forest tsunami, such as the most prominent planners in the country, this is its first work "journey" to achieve great success of the most critical factor.

In addition, the Shi Yuzhu to kill into the game industry timing is also very appropriate, when the industry threshold is not very high, the pattern of the market has not been stable.

The industry told reporters, to make a 20,000 ~3 million people stable online, operation can be roughly capital preservation of the game, the cost of a combination of at least 30 million yuan. This figure was 20 million in 2007, 2005 years or even 5 million yuan.

For many new influx, Shi Yuzhu gives advice: "This industry success rate is very low," you will slowly cast, when the success of the time to consider the exit, in the player did not generally applauded before not busy back, Shi Yuzhu said, he then gave Hu in this way.

This may be the game "Warring states era" one of the rules of survival.