The traditional media makes the product the Laughing point

Actually, my title is obviously a bit perfection. Because likes using the product this Internet vocabulary the media boss already belongs to the high-end atmosphere internationalization the trendy personage. Let those who rely on the code word to start the middle-aged men's paper to do products, this is not equal to let the big masters of the baby? Really embarrassed people.

Recently, a fan to me, because the recent internet is hot, a lot of media bosses have seen the Tiger Sniff, 36 krypton several articles, suddenly feel their bosom 100,000 Internet hoplite, completely internet, began to command products, the following a bunch of products to do the torture of human. Folks, below, by me for the hard technology men accused under the boss in the promotion of the product of several misunderstandings (eldest, please do not be angry, in fact, you have been very trendy, but in order to really do a good product, they endure the small complaints bar).

Mistake one: Dear, I want! I want!!!.

Chinese people like to be perfect, so when they do a product, they like to pile up a variety of needs.

A year ago, the app was hot, so a lot of the media started doing apps. How can the news not? The traffic information wants, wants, we and the transportation system relations are good; Do you want to have a job? So it was a app that became a stew in the northeast. Do Weibo account is also, almost all media have an official account, every day is a variety of categories of information, only a few excellent media, to do a number of subdivision areas of the account, with each other. All the rest are all "my dear I want!" My dear I want to!!! "

In fact, to do products, especially in the early days, it is necessary to have a product, and it is best to just need, for example, a stranger to about P. You have the resources of the talent market, then you have to do a job on the account number; If you have educational information, you should make an account of educational information release. I a little brother, dedicated to do tourism, all day in micro-blog, micro-letter release God horse "new Malaysia 10th tour the last 5 places, the original price of 3800, now as long as 2800" similar to this kind of TV shopping ads, have accumulated a good tens of thousands of fans. Once a day to help people completed 20 lists, each list 500 yuan, 10,000 ocean easy into the bag. Are you interested in writing a manuscript? Title I have to help you think well: "College students micro-blogging entrepreneurship, monthly income easy million."

Misunderstanding two: SEO is the abbreviation of the color demon?

Many bosses always feel that content is king. I hear this now, there is a pregnancy reaction (I do not object to the content of the king, but to see what the content). But they've never heard of it, and they haven't run it. Have not heard of, to Baidu Encyclopedia to make a business card, to Baidu know up to ask oneself a answer, Baidu Library to paste their own information, to the QQ Space forum post (with links), to QQ group to send a link is kicked, change the account to join, lightning speed again send links, and then scold a "group of main SB" and Flash back; Or simply put some money, looking for someone to do seo optimization (seo is god horse, is color blindness abbreviation? or the color demon abbreviation?)

Weibo fans? Look for Sina, layout replacement. Really not, buy point, 10 Yuan 2000; micro-letter operation, is not two-dimensional to the newspaper, let others sweep it.

Misunderstanding three: a technology, understand what?

It's hard for bosses to respect product managers because he doesn't even know what the product manager is doing. In many media, there are only 1 or 2 technicians, who face all day, are led, and even editors call to drink, and some simply be used as text editors. Some even become handyman.

In fact, if you want to transform the new media, the technical staff is far more important than reporters and editors (in fact, the two are equally important, because the media is more journalists, technology is relatively scarce, so relatively important.) This is like the university, some engineering professional 100 boys and 3 girls, that girl even dinosaurs are also pandas, but to the foreign language department, a man four years down, have erected the orchid finger, put on the leopard grain outfit. )

Misunderstanding four: What money, layout replacement

A characteristic of media people is that they refuse to pay for services. All I think about is layout resource substitution.

Do activities to find venues?

To the department to find a point of welfare, layout change;

To marry a son?

Want to do the app? The first time to think of the layout change.

How much is your home page a catty ah, how everything is layout replacement? Under this kind of thinking, the technology development company that finds, also is three flows. Here it is necessary to mention that the modern media group to find the best (then not) the app development team four-leaf, developed iweekly, now light This product, advertising revenue is good tens of millions of. Of course, the modern group is also very ruthless, did not give the team how much return, the result of the four-leaf team out, and eventually play, to create a idaily such a great picture app, as well as Han one of the iOS version of the full tone of the app (you think this is soft?) I want to write, they don't hang me. You want to find him? They are quite full, they don't want to see you.

If you do not believe what I said, please pay attention to my micro-letter public number "new Media observation" (Mediafocus), reply "Cock silk", read a contribution, a third-tier urban media technology man's inability to spit.