The trend of mobile application into media platform: application of the media

Beijing Time December 27 news, "Mobile new discovery" reported today, Science and technology blog TechCrunch recently published by Eric Shornfield (Erick Schonfeld) wrote the article said that mobile applications will change the way consumers experience, discovery and consumption of media, Is the trend of the future media platform.

iphone popular worldwide itunes music and TV Limited

With the popularity of mobile devices, a wide range of mobile apps have become popular around the world-and, if you don't believe it, look at this global iphone map, Asymco by the market research and analysis agency, which is a pioneer and benchmark for smartphones, with a market in 123 countries. Of course, iphone users can't put iphone apps on their phones. As with the Internet, the distribution of applications is also globalized.

But for books, music, movies and other "media", the distribution of digital devices will be more limited. Apple's itunes Store, for example, offers music downloads to only 51 countries worldwide, with only 6 countries providing television (see chart). Looking at this distribution, my first reaction was that Apple should do more than a bit of global copyright. itunes "ran out of the United States and into the world" as early as 2004, but until now there are 72 other countries that have no music but apps.

Future trends: Application of the media

The traditional media industry in the copyright issue more, especially the film and television industry-the distribution channels of film and television works is not much, there are cinemas, on demand, discs, cable TV, network streaming media, etc., but each channel has its own set of red tape. Video and music still struggle to overcome barriers on itunes and the Internet, and the legal globalisation of the digital media market is still a long way off.

However, the digital media in fact already has the global market, that is the application. Application in many ways represents the future trend of the media, can even say "application is the media."

First of all, the application itself constitutes a media, to consumer software and games and other forms of television, books and music to compete for consumer time and attention.

Moreover, applications are increasingly absorbing other forms of media.

The phenomenon of "software swallowing media" is the first clue in the book industry. Some of the best e-books on the ipad are not simple ibooks or Kindle versions, but very sophisticated applications. The best children's books on the ipad are also used, and they also have videos that enrich children's reading experience. The ipad sketch, produced by The Adventures of Tintin this year, is a good example of an interactive three-dimensional model, a 360-degree simulation room, and other forms of electronic media that are icing on the cake.

Compared with books, consumers are more passive in their experience of music and movies, but they are also gradually entering other applications. Applications are beginning to absorb more and more traditional media, and the line between software and media will become increasingly blurred. The trend is first in the media--with the iphone in hand--to record songs, shoot videos, and even make a movie (the next Avengers movie has some footage taken with the iphone). And more and more applications include video and music clips. Imagine in a game, you can "walk into" the three-dimensional simulation of the room, but also in different locations to unfold different stories, so this is a movie or a application?

Our media consumption patterns will subvert our commonplace "sit-see" mode and become more interactive.

Application change media find traditional TV declining

In fact, today's application has brought a lot of changes to the media consumption experience, one of which is the increase in the length of media content. Consumers can listen to complete streaming music albums through Spotify, as well as watch movies through Netflix--apps that don't change the content of the media, but instead change the consumer experience and make the discovery of media content more social and algorithmic.

The growing Internet media makes "one-night-red" no longer a myth, and some songs or TV shows can be a big hit without throwing heavily on ads, as millions of people share them on Facebook and Twitter. In the future, we will look at the video content based on the social and algorithmic recommendations given by these applications, as the traditional way of broadcasting the TV program would eventually decline.

Such media applications will also greatly affect our consumption habits, affecting our choice of listening, reading and activities. Apps will help us find media content through social networks or other screening methods, and then put the content on TV, IPad, stereo and other devices. They will bypass set-top boxes, radio and bookstores, and become a new media consumer platform. If media companies ignore this trend, they will eventually be in position. (Yau LA)

(Responsible editor: The good of the Legacy)