The trend of the platform electric dealer's booming price war and the online tourism spreading is unstoppable

Because of the launch of "ticket big promotion" activities, let cool news travel network recently become the target. A number of online tourism sites because it touches the airline ticket industry bottom line and boycott, although the cool news CEO Haijun to resist denying, but the platform electric dealer in full swing price war to online tourism spread trend has been unstoppable. Professional analysis, in addition to spell prices, online tourism companies in services and details should also be painstaking.

Breaking the "unspoken rules" to reach the bottom line

"Because of the fierce competition in the industry, today's airline ticket profits are very low." A staff member at a travel site said. Also because of this, each website seldom dares to do the cash rebate activity, but most is to return "The consumer voucher" the form appears. This coupon is returned to the consumer, consumers can only continue to spend on the site to use, and this is another form of invisible consumer stimulus.

and cool News in the campaign launched this month but broke the "unspoken rules", so that other online travel sites are unprepared. Cool News related responsible person revealed that this cool news "ticket big promotion" activity, is in its original Ticket Search Service Foundation, in order to expand its air ticket business and launch a new activity. The event from the beginning of June, the provision of all through the cool news search and order ticket users, can get cool news for the user to provide a certain number of rebate, rebate maximum up to 200 yuan. Unlike other promotions, rebates can be exchanged for cash in addition to these vouchers.

As a search platform, cool news business model is like the tourism industry's Google, that is, the use of covering the full network platform ticket price information to provide users with information search services, to help users to filter the lowest price of air tickets or other travel products. This promotion is actually an additional rebate on the basis of other ticket suppliers, that is to say, consumers can gain extra cool news In addition to the discounts offered by other suppliers.

Cool news related to the person responsible for revealing, cool news is willing to make "buy ticket back Cash" promotional commitment, is actually because cool network itself has the nature of media platform, so can be in other ticket suppliers on the basis of additional rebate. Although Cool News claimed that such promotional activities are to provide consumers with more concessions, but undoubtedly, this form also touched the interests of industry peers. Industry analysis, although this form will eventually help consumers reduce costs, but in the industry, there is "unfair competition" suspicion.

It's not the big picture.

As TripAdvisor's website, Cool news style has been relatively low-key. And this "ticket big promotion" activity, but let cool news suddenly become the target.

"Cool News in the train ticket on the advantage has been very large, these two years, the ticket business development is very fast, but with where to compare the network, cool news outside the propaganda voice is much less." And this ticket big promotion, at least can let cool news ticket business scale expands 10%, this is also the industry other peers do not want to see. "An industry analyst, in these do not want to see online tourism site, the first to stand out should be ctrip." Some people say that before the "go to the war" is the mode of warfare, now, cool News also inserted a foot. As a trade-oriented website, Ctrip mainly through the direct provision of ticket sales to earn the difference in profitability; Cool news is based on various websites, mainly provide search services, although there are certain transactions, but this transaction is based on the whole network platform. Ctrip is the most unwilling to see is the price war, because such price competition for it is very unfavorable, at present it is not difficult to see Ctrip to do a series of large promotional activities to stabilize the position of the boss of its industry. The second jump should be the business model and cool news similar to where the network, the pattern has become a peer of the thorn, now and high-profile promotions, will undoubtedly intensify the contradictions.

And for the outside claims of joint boycott, Cool News Travel Network CEO Haijun but have different views. He believes that the internet itself is a very open and transparent industry, the online tourism industry should also be open and integrated. The model is different from the company's business philosophy, not the differences between the two sides. "The online tourism industry should not be ' not prevails, is the westerly wind over the east wind ' situation," Haijun said, Cool news is not to do the next to where or next Ctrip, but "a big bureau in cloth." And for "Boycott Cool News ticket Big promotion activity", Haijun said "did not hear."

Outside the price service details are kingly

In fact, for consumers, no matter how many changes in the King's flag, as long as the final ticket prices more and more affordable, consumers are willing to take a ride. But for online travel sites, there are far more than "big price wars".

With the Mid-Autumn festival and summer vacation approaching, more and more netizens travel intention to enhance, in line travel website to seek special fares and so also become their first choice. In addition to low prices, the site's reputation, service and some details, but also become the key to enhance user stickiness.

To this, the website can save time by setting up the related topic for the Netizen, but in addition to now the online traveling website more popular domestic travel, the international tour and so on topic, the on-line traveling website may also consider provides some folk-custom tour, the amorous feelings tour, the couple swims, the student tour package and so on And can be targeted for each of the special tour, the introduction of different special airfares, features hotel or catering, forming one-stop service. In this way, users can not only get the price of the benefits, in the service will also be very fruitful. Over the same term, the site will naturally have a group of loyal customers.

Of course, in addition to such services, online travel websites can also use their brains in other details. For example, regular promotional activities, lottery activities or member activities. Only in this way can the site get a slice of the competitive online travel market. Only in this way, can let the online tourism market away from the current electricity industry price war, to explore a completely different healthy upward growth path.