The two extremes of marketing

Miss M because of the entrepreneurial problems, a long time after another meal drunk. Stop for a day. Find a piece of old article everybody early to see a day! (actually very want to code a 1000 words, the head is misty, think is some of the past things, I think we do not want to see those meaningless things.)

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There are two special extremes in marketing. and seeking quality! This said that perhaps we listen to a little fuzzy, and then three small cases of math and we explain what is the quality of marketing and quantity!

Case one:

If Mas now needs to carry a batch of cement to the site, I have two ways to do it.

First, the quality: I can find a loader, a very fast will be able to carry my goods very quickly to the destination

Second, the quantity: I can also find 50 porters in the talent market to help me carry the goods to the destination, but also very quick to carry over!

Seeking quality: To say is to let alone or a small number of powerful individuals to do something

Ask for quantity: Let a lot of small individuals come together to help us accomplish one thing

Case TWO:

Let's say for example, if I need to quickly increase the site's daily IP to 30,000, I can also use both quality and quantity methods to implement

First, the quality: I can directly in the door to buy a home page banner ads, the door on every day there are millions of IP, then my banner to intercept 30,000 IP is very simple

Second, the quantity: the website launches the promotion task, each member if recommended to an IP site will give it how much reward, in our site has very many members of the case, to reach 30,000 IP is very simple (this is in fact everyone is doing, common such as the former Taobao, now the CPA site matchmaking site)

Case THREE:

Assuming that Mas is now in urgent need of expanding the blogging business, requires 1 million start-up funds, then Mas can also take two ways to achieve

First, the quality: I can directly look for the letter investment Company (angel investors), for this 1 million of the investment, if they give then my goal is achieved directly.

Second, the quantity: If I have a good network, then I can borrow some friends, as a business to expand the cost of the shares, they can get a huge dividend. Each of them borrows 10,000 yuan and borrows from 100, and 1 million is very easy to reach!

Quality and quantity are both advantages and disadvantages, and are relative!

Seeking quality: Toss less, the goal begins to end not so cumbersome process but the relative cost will be relatively high!

Quantity: Much toss, in order to achieve the purpose of the process is cumbersome, but the cost relative to the quality is relatively cheap!

Both quality and quantity belong to marketing method, but the applicable crowd is different, generally have the strength of the people or enterprises generally use the method of seeking quality, and some small groups choose to use the way to seek (this is very, common early understanding, Tong are used this way) of course, can not say so dead, As long as it is to achieve the purpose of the marketing approach is a good technique. Anyway, finally they achieved the same purpose, is the so-called all roads to Rome. We learn marketing is also so, any kind of promotion methods to play to the extreme, can achieve great success. Therefore, when you do marketing should find a suitable point for their own, continuous breakthrough to achieve the ultimate.