The value analysis of the new top-level domain name

The global domain name allocation and management agency ICANN announced on June 13 the first batch of new top-level domain names for companies and institutions worldwide, totalling 1930.   The new top-level domain can be roughly divided into three categories. Common word type. such as. Game (game),. Bank (banking),. Movie (film), etc. Second, the special brand type. This domain name generally for the enterprise, the organization's brand. such as Google, Apple, Aigo (patriot), etc. Third, the type of creative words. This kind of domain name word is a new creation or a compound statement. such as. AAA,. ABC,. I love you, FX domain name and so on.   Generally speaking, the common domain name belongs to the open domain name, and the traditional. com,. NET domain name is the same nature, suitable for open to the whole society to use. Private domain names generally do not have an open nature, because the open is not conducive to brand protection. For example, if Google is open to anyone to use, it is inevitable that some people use abc.google such form of domain name to engage in illegal or damaging corporate reputation activities, not conducive to corporate brand maintenance. As for the creative type domain name, depending on the specific circumstances of the domain name, such domain names can be opened, can also be closed.   The rise of the new top-level domain name on the day, is the development of domain name marketing   I have always believed that the new top-level domain name of the day, is the big development of domain name marketing. Just imagine, so many brand name if open to the whole society to use, it is bound to trigger the major enterprises in the domain name war between the competition for users to use their own domain name. This contention and domain name war will be much better than the competition between the common domain name, because the contention for this user is actually the continuation of competition between enterprises in the new top-level domain. So, the future of domain name marketing, the giant enterprise will probably be the protagonist.   I think that when the general new top-level domain name is set up, the primary consideration is a basic assessment of the market. If a domain name lacks a market of sufficient size, this kind of domain name is not much hope. A valuable new top-level domain, to meet two elements. One, there are enough enterprises, websites interested in it. Second, public awareness, high degree of recognition. The most fundamental depends on the degree of public awareness and recognition. * * domain name. XXX is more in line with these two elements. There are few other common domain names that meet these two elements. Eligible for the "quasi" eligibility, there are. Game (games),. Movie (movie),. Free (complimentary),. Music (musical),. Pictures (picture), Mobi domain name (mobile domain name). App (mobile app), CA domain name, etc. However, such a quasi-standard domain name will be hot up, dare not say. Because the existing. tv domain name also belongs to this kind of quasi-standard domain name, but. TV's performance is so-so.   Future cake very big   yesterday from China Internet Association, National Internet EmergencyThe center issued "China Internet Station development and its safety report (3721.html" >2014 year) "See, in China's web site registered 4.614 million separate domain names, involving 277 top-level domain names, including". CN ",". com ",". Net " The number of independent domain names accounted for 94.6% of the total independent domain name.   What does this figure indicate? Internet domain Name System Mao Wei, director of Beijing Engineering Research Center, told reporters that a short, high-quality domain name with the traditional domain name ". com" and ". cn" suffix had already been registered. To obtain a high quality domain name, enterprises must pay a high cost to buy, the cost of up to millions of or even tens of millions. This provides an objective opportunity for the explosion of new top-level domain names.   CA Domain Name: HTTP://WWW.IISP.COM/DOMAIN/INTRO_CA.PHP?S=ASDX