The value of the website profit trading theory

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search engine constantly emphasizes the importance of original content to enhance the weight of the site, making webmaster more and more pay attention to the original content of the site, original means that you provide users with unique and valuable content, this is the current mainstream search engine evaluation of quality web site consensus. The previous article "website profit transaction theory" the Operation strategy, narrated "to station raises the station" the operation strategy, mentioned that we must according to the user the demand, provides the content which satisfies the user demand, thus realizes the promotion profit goal. The value content is the foundation of all website existence, is the base that obtains the user approbate, is the website development core. This article station a row of key elaboration value covers several basic content, hope stationmaster is generous enlighten.

Value content is the cornerstone of Web site operation and development, value means that the site can meet user needs.

Webmaster operators are expected to operate the site search engine recognition, enhance the weight of the site, get a good ranking. According to the current Baidu's optimization guide, the original content is one of the most important indicators. Whether we are to please Baidu for original content building, or to truly meet the needs of users to provide original content. Site as much as possible to provide original content, enhance the original value of the site, will be the site to obtain user recognition, improve user return rate and participation of the basis, will also be to gain the weight of Baidu, improve the site rankings of the fundamental. What is value, value means that one thing to meet the needs of another thing, relative to the site, the value is that the content of the site can meet the needs of users. Whether the website has value is not the owner of the site, but the user is the boss. Based on this, we need to from the user, to the user, and constantly in-depth users, to understand the real needs of users, according to the needs of users to provide valuable content. When the site is constantly satisfied with the real needs of users, will certainly be recognized by users, the site return rate, participation and stickiness will be greatly improved, the value of the site will be a real upgrade. The promotion of website value, will certainly get Baidu Affirmation, the website weight will be promoted, the website obtains the rank will be the logical thing. Therefore, we operate the website's core is the operation of the user, is really to provide valuable content, and constantly meet the real needs, so as to win the recognition of users, access to the user's Word-of-mouth promotion, to achieve further expansion of the site development.

Second, the user is the website value content creator, the user satisfies the user is creates the original content the most basic way.

Webmaster generally think that the operation of the site is nothing more than search for a program source code, buy a host and domain name, regularly updated under the article can, if you also think that this is the operating site, it is wrong. In view of the many novice stationmaster to the website operation's understanding is not deep enough, we emphasize under constructs the website and the Operation website is the same thing, the construction website more reflects the technical problem solution, the operation website is more reflects the operation idea question exploration. Operation means integration of resources, integration of the site's own funds, technology and team, integration of user resources, marketing resources and network resources, and even integration of operational concepts and profit model, are our operations need to constantly explore the issue of thinking. In the entire website operation process, our most important resources are: the user, the user is any website existence fundamental.

Site of the original content is the webmaster most concerned about the problem, original content should come from where, is it all from the webmaster original or copy it, the answer is no. The original content of the website should come from the user, the real user from our in-depth promotion, like "The people is the creator of history", the user should be the creator of the website content and history. User needs are diverse, webmaster and users alike, are the identity of the site as a son, webmaster is unable to understand the various needs of many users. Because, not all users and you want the same or demand, as a webmaster you are only to provide their own understanding of content to meet the needs of users, but can not meet the users of those complex needs, and even some inexplicable wonderful needs. In this world, we can always find a hobby or the basic needs of the same people, then why we do not choose to let users meet the needs of users. As long as we are good at in-depth promotion of users, establish a strong user relationship, actively guide users to participate in the exchange of the site or organize various activities, based on the views, feelings or interests of different or needs, users will spontaneously publish original content, create the content value of the site to meet the real needs of other users, To achieve the Web site recycling, cycle satisfaction, the trend of circular development.

Third, the transaction content value is realizes the website profit The point stone, the transaction operation is the stationmaster obtains the profit the effective way.

The value content of the website basically includes knowledge skill, question answer, trend analysis, hot comment, celebrity share and commodity or service transaction. Knowledge skills, questions and answers, trend analysis, hot comments, celebrity sharing and other value content, is to meet the basic needs of users to ensure that the user is to attract long-term access to the foundation, but also to establish a strong user relationship foundation of the site. At the same time, such value content, but also for us to obtain trading profits laid a solid foundation for long-term maintenance and development. The value content mentioned above is the foundation of the website Development, is the assurance that attracts the user to visit, relative to these basic content value, the value content of commodity or service transaction, should be the core of our operation website. The transaction information itself is valuable, because the transfer of transaction information can realize the transaction between the user or the merchant, and the transaction means the transfer of cash interest, which means making money. People are profit-driven, market economy to the pursuit of profit instinct to play to the extreme, greatly improve people's enthusiasm to create wealth, users are also people, nature also has a profit-seeking instinct. Therefore, we should focus on building the site Trading section, to create the value of transaction information, to promote the frequent transactions between users or businesses, once the user or business transactions between, we have the possibility of profit. Whether it is directly to help businesses to promote, or business advertising and business margin, or to collect intermediary transaction costs, are the source of our profits. The user or the merchant to the transaction interactive behavior experience is most profound, thus, the website can establish the strong user relations, the promotion merchant or the user releases each kind of transaction information, the promotion website original content value, realizes the website superiority development.

Value is the greatest significance of all things exist, the greatest value of the site is to meet the needs of users. The operation of the website must firmly grasp the user this fundamental, and constantly provide the original content of value, to meet the real needs of users, to guide users to create a richer value content, to meet more users of various types of different needs, will inevitably achieve strong development of the site. Trading means a profit, trading means a profound user experience, trading means to meet the user's most instinctive human needs, the continuous development of trading sections, create transaction value content, is bound to become the operation of the core webmaster.

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