The variation electric quotient is reduced to "the pyramid selling suspicion target"

The variation electric quotient is reduced to "the pyramid selling suspicion target"

"Consumption 500 back to 500", "buy more and return, dividends constantly" ... These oral propaganda has been the rebate website throughout the country as "effect marketing", but now become "MLM" evidence. After the Pacific Direct purchase network in Henan and other fields were investigated, hundred cent shopping Network crash, the Federation of all Industries and the chief of the roll to escape, Billion E-commerce Co., Ltd. and its "million shopping" website for the suspected organization of the crime of leading MLM, has been investigated and closed by relevant departments.

The collapse crisis continues to spread. Sesame Cake shopping, excellent home shopping, such as return to the net posted a notice, "now all business to be suspended", the unconfirmed market news said, sesame cake, excellent home, such as more than 30 rebate site has recently closed or entered the "dormant" state. At present, Jingdong Mall has issued a notice, suspended with all the point of contact CPS cooperation, and Taobao early in May change the rules, announced all Taobao guest applications and tools to prohibit the provision of Taobao product search services.

Government supervision and large platform electric power, and standardize the network to buy back the industry ecology, "from now on, the entire rebate industry will face a big shuffle." Maybe there's only 3-5 left. "Show when the network CEO Huang analysis.

"Zhejiang billion e-Commerce Co., Ltd. (million shopping) for the organization, the leadership of the crime of MLM activities have been filed for investigation." "A few days ago, Zhejiang province Jinhua Industry and Commerce Administration Bureau, Public Security Bureau issued a paper circular, will be the recent Chinese shopping rebate website" MLM Storm "to the climax.

It is reported that as of May 30, in the "Million Home shopping" site to participate in dividends rebate effective points close to 57.4 million, accumulated contingent liabilities of 28.7 billion yuan, the company's book funds only 300 million yuan. "Million Home shopping" dividends rebate operation is very simple, franchisee to the consumer for each sale of 500 yuan in the amount of products, it is necessary to pay 16% commission to "million shopping", "million shopping" commitment to spend a daily amount of 10% to the cumulative consumption of 500 yuan members. "For consumers," million home shopping "for every 500 yuan for 1 dividend rights, each dividend right to the maximum rebate of 1 yuan per day."

The boat was a crowd of people. Before this, hundred cent shopping net, all trades union, the sesame seed net has already exposed "the suspicion pyramid marketing, causes the collapse", and the above website's rebate mode and "million home shopping" probably the same. Its "Essence is the future generations of consumption to pay the return of the former, with the rapid expansion of business, all kinds of risks increasingly appear." Electrical and commercial industry personage analysis says.

According to a survey released by China's anti-Marketing Volunteer Alliance network in mid-May, "Up to now, the total amount of the consumption rebate business model reached nearly 1 trillion, of which the amount of trickery's MLM organizations involved in the name of consumption rebate is about 200 billion, and the" consumption = saving = Free "mode represented by the million shopping Network Because the market is not controllable, the people speculative gambling psychology is thick, the enterprise supervision is weak and so on factors, starts toward "air-to-air" the financial game.

Although, can not be rebate site simple equivalent to the "MLM site", but the pessimism has spread rapidly, out of hand.

At present, Jingdong Mall and Taobao has been involved in the rebate project to do a good job on the treatment measures.

The government supervision and the big Platform Electric Power company simultaneously exerting force, the standard net buys the return benefit industry ecology, the influence is very big. "At present, China's rebate network is mostly a rebate tool, to Taobao, Beijing-east and other large platform to find goods, and then return to the net search rebate, and finally click on the platform to buy electricity." "Giant Group company CEO Huang Yu to the reporter analysis, China's electric business industry has formed a few big monopoly pattern, rely on rebate to pull sales model is difficult to form a sustainable profit model."

A possible situation is, "from now on, the entire rebate industry will face a big shuffle." Maybe there's only 3-5 left. "Show when the network CEO Huang analysis.

According to industry estimates, the country has more than 30 rebate site has recently closed or entered the "dormant" state. such as excellent Home shopping rebate Network has posted a notice, "now all business to be suspended", the crash crisis continues.

There "rebate" frustration, this side of the new push "super low price." A few days ago, the occasional network E-commerce platform online, as a result of ultra-low prices for the sale of digital goods, and quickly became popular in the network. The site in April to June this year, has been less than 100 yuan to deal with the price of Apple mobile phone, notebook computers, digital cameras and other large numbers of digital goods. Recently, and the ultra-low price of 0.81 yuan to deal with the Jiuzhaigou two 4th tour. According to the survey, these amazing prices of goods sold, is due to the occasional network of novel E-commerce models.

It is reported that the occasional network of new models of electric business is called the origin of the European entertainment bid. The British electric Quotient website M Adbid is the representative of this kind of website. This year, a beijing-based company introduced the M-Adbid bidding model to China, creating the occasional web of the country's first entertainment bidding platform. The reporter learned that the bidding model is known as a new way of promoting goods. When consumers choose to buy goods, you can first bid on the target commodity, if the successful bid, the actual transaction price of the goods is about 5% of the market price, and the unsuccessful bidder can buy the goods through replenishment shopping, replenishment after the total price is the occasional net offer of preferential prices.

In the major E-commerce sites have launched a price war, the occasional network of entertainment bidding model, whether there will be successful opportunities to become a new option to buy goods?