The vicious price war of the electric trader of the American makeup

July 31 News At present, the largest two cosmetics manufacturers of beauty products and Le Bee network today launched a "big promotion", Yesterday, Lok Bee Network said in the run-up to the eve of the supplier platform "2 Select 1", the U.S. makeup electric dealer's vicious price war again.

For the beauty of the electric business "price war", was exposed to the status of the sale of false, Poly-Mei Excellent products Vice President Liu Huipu also frankly, the cosmetics they are engaged in the "most chaotic" industry, that the United States makeup electric dealer in the end what chaos?

1, brand business strong, channels without the right to speak. Liu Huipu bluntly, many big-name cosmetics suppliers to the electric business channel is very important, one is because the electricity dealer often discounts, damage the brand image; second, whether the electric business channel can fully guarantee the real goods expressed doubt; In addition, even if the real goods can be sold and low prices, will shorten the line under the gap. Therefore, often faced with brand dealers "ignore" the electric platform, many of the first-line brands in the electric business brand also has no official authorization.

2. It is difficult to recognize the authenticity of merchandise. Electronic Business platform on the beauty of the fake problem has been plagued by consumer criticism. Because many of the first-line brands do not recognize the third party on the one hand platform, on the other hand on the platform for the sale of commercial false "do not". An unnamed brand Shangzeng frankly, for the electrical business is not willing to sell fake high-profile big fake, in addition to the higher cost of protection, but also because it can not oneself the possibility of future cooperation between the two sides.

3, the price war rampant, joint speculation or vicious competition? Two big beauty makeup electric business Platform Lok Bee Network and the price of Poly-Mei excellent products have been each other's death bites, originally Lok Bee nets in August will hold the 5 anniversary of the promotion activities, the most important promotional will be concentrated on August 1, Poly beauty products immediately launched the sniper, launched a feeling of "3.5 weeks" Shop Celebration Day, and Lok Bee network in the same date to launch promotional. And this vicious competition is not the first time, this March, the Lok Bee Network has also gathered the United States excellent goods store celebrate the same period, the launch of the "Peach Festival" large-scale promotion. In this respect, there are also analysts said not to exclude two platforms in the joint speculation.

4. Libel and slander are flying. Last June, there are claiming to be the former employees of the United States excellent product of the user of the explosion of 90% fake, the police later confirmed their defamation; in the August 1 of this year, the United States and Lok Feng Network of large-scale promotional, Le Bee Network has issued a statement that its stable brand business by competitors "two choose one", alluding to the United States, but the United States denied.