The victory of pocket shopping is the triumph of the Internet commoners

Wen/Zeng Ai

I was surprised to hear about the refinancing of my pocket shopping this week.

The first time I spoke to Wang a year ago, he was gushing about one hours of thinking about the mobile-electric business, which is the most profound exchange I've ever had with a mobile-electric operator. Wang spent a great deal of time studying the behavior of the user on the phone (woman micro-public number: jiarenorg), he believes that in this much smaller than the PC screen, users pick the cost of goods significantly increased, so personalized shopping guide has become an important feature of mobile power, The mobile internet characteristics of the flow distribution method, will be the future of mobile electricity business.

However, the practice of pocket shopping is tantamount to eating, Wang once hoped to buy through the pocket to many http://www.aliyun.com/zixun/aggregation/8954.html "> Taobao store with traffic, which of course will cause the giant Taobao opposition, After the war broke out between the two sides, I thought the young company would be devastated.

Then one day, Wang told me in a micro-letter, I wanted to try out their new store, so I took two minutes to open a store on my phone (one minute to download the app, one minute to upload the photos and set the category), and I started selling my autograph book, The Moving Empire, in a micro-letter.

A few minutes later, my store app started ringing and friends in the circle of friends scrambled to order, and soon I was able to receive their prepaid payment. I felt for the first time the power of mobile power, through the circle of Friends virus transmission, the electricity trader's flow entrance is reshaped, no longer appear many electric business platform in a few shops take most of the flow of the situation, and then small individuals, can also have their own stable source of traffic.

But I soon started talking to Wang, "What if Tencent starts doing exactly what you're doing?" "-Over the past 10 years, Tencent is like a sword hanging on the head of all internet entrepreneurs, when it comes down, very few people can parry, not to mention the micro-trust to build a station system such a basic" hydroelectric coal "work?

But since then, Tencent's 150 million stake in Pocket shopping, accounting for 10%, and pocket-shopping C-round financing of $350 million (other investors including H Capital, Tiger Fund, Vy, DST) – has largely claimed that pocket shopping has been exempted from the greatest threat.

As of September this year, the micro-store has covered 172 countries, attracting more than 12 million stores, monthly independent visitors 83 million, turnover has reached 15 billion.

Pocket shopping victory, is the success of the Internet entrepreneurship, this is a landmark event, I think this thing marks Tencent began to have a broader mind, it even began to tolerate entrepreneurs in their own territory to move their own cheese, Tencent no longer resort to the way of jihad, but more inclined to adopt incorporation.

Tencent on the mobile internet May and the PC era that Tencent is completely different from the two Tencent, Tencent lost a trivial small piece of interest, but may be countless for the fight of Tencent's motivated entrepreneurs.

Several years down, Tencent, Baidu, Alibaba's market value soared (woman micro-letter public Number: jiarenorg), which gives them a lot of room to take advantage of their high valuation assets to take on a low valuation venture in the market, there is still a lot of room for BAT's market capitalisation in the next few years, which gives them a more leisurely capital, To invest in more and more entrepreneurial teams.

This is the harvest season that really belongs to the entrepreneur.