The war of the three big electric dealers

Taobao recently more things, the riot door just past, and appeared in the double 11 fraud door. A lot of Taobao buyers have recently reflected that in the 11 section of the time to buy 50 percent items, or be canceled orders, or the seller has shipped but the buyer and confiscated the arrival. Despite this year's double 11, Taobao is clearly the most profitable platform for the winner, but the accompanying problem also shows that "the water poured too full, it will overflow."

Tencent QQ Online shopping platform announced Open, even Taobao Mall has already sacrificed to open banner, including a number of shops, silver Thai nets, Mai Lin, Bowser nets, easy news, new eggs, such as 38 vertical enterprises jointly announced with Taobao Mall to reach strategic cooperation, but Tencent online shopping in less than one months to enter the ranks of the first-line electric business platform , the electricity business platform puts on one after another, this is a giant's game, each big giant has shouted the opening slogan, a massive electricity trader "the revolution" has already begun.

In this e-commerce industry, Taobao a single large, with a first-hair advantage, there are good mechanisms, services settled E-commerce Enterprises, but also has alipay to protect the interests of users. Taobao open platform, Taobao will be for suppliers and buyers to bring better services, especially in the small and medium-sized E-commerce Enterprises can get Taobao's warehousing and logistics support, to solve the general problems they face.

"But the newly joined QQ Net buys a platform, will break Taobao a single big situation." Tencent, with its clients, has a large number of sticky users and has access to other communities, will be a powerful challenge for Taobao.

In recent years, Tencent constantly layout e-commerce. Relevant statistics show that Tencent in Consumer-to-consumer, consumer, group buying and third-party payment areas, has been built or invested in the layout of 16 E-commerce enterprises. QQ Online shopping platform, but also opened the "B2B2C" Field layout "virgin land."

In addition, from the existing e-commerce layout of Tencent, the current Pat NET is Taobao after the second largest consumer-to-consumer platform in China; QQ Mall and Taobao Mall model is very similar; Pat buy "and" QQ Mall Group buy "and Taobao" poly cost-effective "similar; at the same time, Tencent also has tenpay against Alipay.

So it seems that Tencent and Taobao in the field of E-commerce in the fight or will be "all-out war."

The platform of E-commerce giants is very busy, but for small and medium-sized E-commerce Enterprises, the choice of a suitable open platform for E-commerce is their most valued. In this regard, Wu Weiding that the choice has been formed and developed a better E-commerce open platform than the choice itself has scale, but the beginning of the development of E-commerce platform is much more difficult.

"such as Taobao E-commerce giant, the number of its users, it is true to the small and medium-sized E-commerce enterprises to take user base, traffic, but there are still more high-quality businesses in Taobao, this way, these high-quality businesses are easy to be Taobao pushed to consumers before the development of small and medium-sized E-commerce enterprises." In addition, large E-commerce platform will also set a higher threshold, which for small and medium-sized E-commerce Enterprises, after the accession has not benefited when the cost has been high. "Wu recommended that small and medium-sized E-commerce Enterprises choose medium-sized or emerging E-commerce open platform will be conducive to the development of enterprises." Because these platforms on the one hand will increase the promotion of the platform, and reduce the threshold, the cost of cooperation is also low. On the other hand, the promotion services for the commercial tenants are also better for the commercial tenants who have joined. Small and medium-sized E-commerce enterprises in these platforms to survive and development can be a strong guarantee. ”

"Taobao has a first-hair advantage, occupy the E-commerce market 80% of the share, the business has a lot of promotion space; Jingdong Mall in the consumer field of logistics warehousing technology, such as solid infrastructure, service assurance, still in the high-speed growth process, the future has a lot of uncertainty; Tencent has been exploring the path of electronic commerce by virtue of its user advantage, Just at what point in time can do a large scale problem, the disadvantage is not found the right path. "Xu Xiaohui has made such an assessment of 3 E-commerce open platforms.

As for how to choose an E-commerce platform, Xu Xiaohui that it should also see whether it is easy to join the platform and to bring the order.

Whether the open strategy of the major electric dealers is aimed at market layout, or the intention to contain competitors, for consumers, the open cooperation between the electric business is always a good news. The integration of the various parties in the online shopping market can enable consumers to enjoy more perfect service, thus making a more diversified choice.

However, consumers also face a problem, that is, how the major electric dealers in the promotion of the shouting and the various platforms of the unique characteristics of the products and trade-offs, choose the most suitable for their needs of the network to buy the platform, and then purchase the most suitable products. Although "each of their own strokes", but in the specific online shopping process, or should adhere to the principle:

First of all, to choose a more well-known network shopping platform. At present, the domestic network shopping market scale has been expanding, but also caused a mixed market phenomenon, so consumers in the online shopping process, should be polished eyes, carefully selected to prevent falling into the trap of outlaws. Second, choose the products you buy. Generally speaking, books, audio-visual equipment and other special products in the vertical purchase more protection, and comprehensive products are Taobao, Pat, such as more commonly used. Third, comprehensive comparison of the various platforms of shopping loyalty, competitiveness, user groups and other factors, and then choose according to their own situation.

In short, in this Hongda online shopping trend, consumers should be carefully selected, not to be market diversification of the market fascinated eyes.