The website of tutor should pay attention to brand construction

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As of June 2010, the number of domestic web sites for 2.79 million, according to a certain proportion of the number of tutoring site will not be less, the general provincial capital cities have at least twenty or thirty tutoring sites, and homogeneity is very serious, if you do not want to do the garbage station to earn advertising fees, but have the intention to the Tutor website development, The author believes that brand building is an essential step.

Why brand Building

1. The particularity of the education profession

Premier Wen Jiabao May 4 in the University of communication with students, said: The cause of education should be educated people to do, the author also said: Education website should also be educated people to do. Because the education profession has its particularity, the education website also cannot flood the rubbish information.

2. The inevitability of market competition

Just mentioned a city tutor website homogeneity Competition is very serious, performance for the site name almost the same, the content of the site is similar, the operation mode is basically the same, charging standards are roughly the same. The author of the Chengdu Market as an example, in order to rely on the search engine, most of the site to "Chengdu Tutor Network" as a station name, ordinary netizens rely on search engines can not distinguish. And to the author of the Tianfu Tutor Network, visitors in the "Tianfu tutor net" keyword always ranked first, enough to prove that the brand effect has been beginning to show results. Therefore, to improve visitors to the same, I think not blindly follow suit, its own brand-building is very important.

3. The derivative of educational service

As we all know, the education industry market space is very big, the tutor website in the brand formation at the same time can rely on the brand to carry out a lot of derivative industry services. I think the tutor Web site alone to earn intermediary fees this profit model is unscientific, in the case of the ability to rely on the ground team to gain, the training course is the best choice, through the training of the cluster effect to get a lot of profit, of course, this depends on the ground team's execution. If you can not hold a training course, it does not matter, through the introduction of students to other guidance center to obtain a commission, can recommend students to participate in network distance teaching can also be a commission; In addition to selling learning cards and learning utensils, and other ways to join the station can also earn income.

How to build Brand

1, Tutor website positioning

Site positioning including the name of the site, target market, operating mode and profit model, in order to avoid with other sites for homogeneous competition, in the initial construction of the site to avoid these different from others, the so-called "No I have, people have my fine, spermatogonial me cheap, people I do not" that is the truth.

2, under the line vigorously operation

Tutor site is different from the characteristics of other sites: The Tutor Web site Heavy service and not heavy content. It should be a tutor center on the internet a promotional tool rather than all, if there is a large number of content and no students, who will not look at this site, so the number and quality of teachers and trainees is the only criterion to determine the efficiency of the site. To produce a large amount of information, relying solely on online propaganda is far from enough, in order to deeply rooted, the ground team must exert "bases".

3, Brand everywhere

Tutor website logo, station name, Web site should find ways to appear in various places, leaflets, posters, business cards, inkjet, forms, questions ... Wherever you can control the place should be marked on the Internet article links, article header and footer, image watermark ... These places should also appear in their own brands. So the places we can think of and the strategies we can think of are used. I believe that a long time will be deeply rooted.

The above is the author into this field after some thoughts, only on behalf of the author's opinion, if there is a mistake, thank you for criticizing.

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