The whole process of SEO website optimization

This topic has been talked about N many times, now do a summary of the review, in fact, a lot of time, theory and practice are the most important combination. No more, say the text.

SEO needs to optimize the site from all aspects so that it is as consistent as possible with the search engine ranking rules. SEO is a big project, below from six aspects how to optimize a website. Http://www.zonefans.com

A domain name host choice, the site domain name contains keywords, as short as possible, if the use of the virtual host, to ensure that the search engine has not been punished, according to the language, choose a different place host.

Choice of two key words

1 keyword positioning: Determine the main push keywords and secondary keywords, try to avoid the choice of too intense competition or too unpopular words.

2 keyword distribution: Do a good job of keyword layout, according to the primary and secondary corresponding distribution to the Web page, to avoid a large number of keywords placed in a Web page.

3 keyword density: Control the density of keywords, because the keyword density is too high or too low will be disadvantageous to the rankings, and even search engines were punished.

Three-match search engine web design

1 directory Structure URL optimization, directory structure not more than three layers

2 internal chain optimization, navigation contains a directory page, make sure that each child page has links back to the main page and other important pages, the related content pages of the link between the links, build a site map, so that the search engine better crawl Web pages.

3 images, the picture as little as possible, with the ALT tag to indicate the picture information, and in the picture around the text of the description of the picture. Picture file name. Because the search engine can not understand the picture, only the text.

4 Web page weight loss, reduce some cumbersome code, such as the script written to a file call, using DIV, etc., reduce the size of the page, improve the browsing speed of the page. Http://www.zonefans.com

Four title and label optimization, title optimization, this is the most important. Title is the summary and refinement of the content of the Web page, including keyword optimization, keywords,deion include keywords, deion more to write fluent.

Optimization of five Dynamic Web pages

According to the search engine company released some information and some SEO experts research results, search engine relative like static page of the page, than those with dynamic page and with the parameter link has a higher weight, so we try to make the site static, according to the actual situation of the site, combined with false static technology, You can refer to this site's static page http://www.v1314.com, so that the site does not affect the use of the premise, static Web site.

Vi. making external link strategies

External links in the ranking mechanism accounted for a large proportion of the search for effective external links is the SEO must do. External links do not suddenly increase too much, but not by cheating means to get external links, so there will be the risk of the search engine punishment. Effective external links should be steadily added.

Complete the above several aspects of optimization, a search engine optimization site is built, of course, this is just a good start. SEO is a long-term maintenance process, the need for continuous detection analysis and to improve. This requires SEO personnel to the site for long-term tracking analysis, and make adjustments in real time. Search engine algorithm in the update, to maintain a long-term ranking, you must adjust the optimization strategy based on real-time.

SEO Maintenance summed up three points

1 Website Data update, search engine will give frequently updated pages higher weights, thus get better rankings. So you must keep the site updated.

2 Web site traffic analysis, from the flow results can be derived from the useful information can be based on analysis of the results of the corresponding strategy, and constantly optimize the site.