The writing method and thinking analysis of original article in website optimization station

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Website Optimization original article value and significance seoer is obvious to all, but the author found that many people in the original article writing often can not be handy, with a negative words to describe is like a stutter half a day to spit out a word, the author has been writing a fear of original article, Because I really can't write it! Before 2012 Baidu for the article quality requirements are not very high, false original article can muddle through, but now this way has been increasingly abandoned by Seoer, the current original article should be how to operate it?

First, you need to understand what the user needs. We know that the original article writing when the user's needs are more important, users love to read what articles? which articles are easy to click? These things you must understand, do not come up at random to pull a theme so unfold! This is very bad, user needs how do we find it? is actually quite simple, Say out may everybody knows, but is oneself not to notice just before, we can through own website backstage statistic tool such as: CNZZ, Baidu Statistics, 51, these statistic tools all have the keyword analysis this item, we enter backstage, click the keyword analysis, That is, you can understand the backend users through what valuable words into our site, through the analysis and summary of these keywords, we can clearly understand what the user really needs? It can be targeted to provide the necessary. is not very simple, but the effect is very good oh! You can try.

Second, be very familiar with your own industry or products. We know that most of the seoer SEO industry is the enterprise station or personal station Webmaster, we optimize the site when there is only one purpose, to obtain directional flow, so as to reach a deal, understand this purpose we are in the creation of the article when the pertinence is very strong, with the 1th user needs Foundation matting, We must immediately understand the second article writing key points, we take the Enterprise station content update as a case, understand their own industry and product characteristics is very critical, the author of their own industry as an example, I am doing Jade class site, first of all to understand the types of jade? What is the distinguishing method of jade? How are the different quality prices of jade products divided? What Jade products are suitable for different age groups? Understand these basic industry knowledge and product knowledge, for article writing is very important, we write articles for the purpose of the user, solve the user's problem, rather than for the search engine in the creation of articles, this must be clear, Only users get help through our website, solve the problem, will remember our site, open more pages, search engines based on these user behavior to the site to do a good ranking score, so the article writing is not cheating is not false, but the real help customers.

Third, give users a reason to recommend or buy. We know that our efforts are all for marketing, to corporate websites as an example can enter the site, of course, not just want to know our product characteristics, of course, this is only one of the very basic level, any business will be in the site to display product features, product features, While we are in the creation of articles must be differentiated to analyze and think, since the customer through the keyword search into our site, of course, would like to know a certain kind of products or knowledge, we take the product as an example, when users search product words into our website, it is definitely want to understand the parameters or price or other characteristics, This client is probably our intended client, we are doing article writing, not only to show and peer consistent product characteristics, functions, prices and other information, I think the key point is to reflect the difference, understand why our products value this money, our products and market products and differences in where Why do you choose us? What are the things that the peers do not have? Through the embodiment of these things in the article, more than peers with snacks, to give customers a choice of reasons, I think this is the enterprise site in the article when the creation should be clear attention to the problem.

Finally, the author summarizes, many seoer think the Enterprise website article creation is the most headache thing, in fact the key is not to find the appropriate thinking and writing skills, our mentality is very important, if you hold cheat search engine, in order to optimize and optimize the purpose to write, this is undoubtedly lays, trifles, Your thinking is very limited, we are really standing in the consumer's perspective, you will find that the customer's problem is very much, we just need to do is to put these need to solve the problem, through the form of text to show, rather than speculate, you really write the article, you will find that the original quality of the article is not difficult, so , the writing of original articles is very important. Good, the above article from the original http://www.029lty.com webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.