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Business Plan is the idea of entrepreneurship, by the final implementation of the carrier in black and white. The quality of the entrepreneurial plan often directly affects the founders ' ability to find partners, obtain funds and other policies to support the business plan. How to write a business plan? It depends on the target, that is to say, to the object of the proposal, for example, to investors or to bank loans Writing from different purposes, the focus of the proposal will vary. However, the business plan also has a general format and needs to cover the following essential elements.
Business Plan 6C
to write a business plan, the first need 6C specifications.
first is concept (concept). is to let others know what you are selling.
followed by customers (customer). The scope of the customer is very clear, for example, think all women are customers, the 50 years old, under the age of five is also your client.
Third is competitors (competitor). Need to ask, your things have been sold, whether there are substitutes, competitors and your relationship is directly or indirectly.
Four is capabilities (ability). Do you know what you want to sell? For example, the restaurant, if the master did not find people, they will stir fry? If you do not have the ability, at least the partner will do it, or else you will have the ability to appreciate, otherwise it is better not to do it.
Fifth is capital. Capital may be cash, or it can be tangible or intangible. It is very clear where the capital is, how much it is, how much it has, and how much it can borrow.
finally is the continuation (continuous operation). What is the plan for the future when the business is doing well.
Generally speaking, there are three major business plan books. The first is the part of the Enterprise ontology, is the main content of the cause. Then the financial data, such as turnover, cost, profit, how much money will need to flow in the future, and so on. Third, supplementary documents, such as there is no patent certificate, professional license or certificate, or letter of intent, letter of recommendation.
Business Plan 10 chapters
usually a business plan in front of the need to write a page or so summary, followed by the business Plan book specific chapters, generally divided into ten chapters.
the first chapter: Career description. Must describe what industry to enter, what products (or services) to sell, who are the main customers, the industry's life cycle is in the bud, growth, maturity or recession stage. Also, enterprises to use wholly-owned or partnership or the shape of the company, plans to open, how long business hours.
Chapter II: Products/Services. Need to describe what your products and services are, what they are, what the difference is between your product and your competitors, and if it's not particularly why customers want to buy it.
Chapter III: The city often first needs to define the target market where, is the existing market to taste existing customers, or in the new market to develop new customers. Different cities taste different customers have different marketing methods. After setting goals, decide how to go public, promote, price, etc. and do a good job of budgeting.
Fourth chapter: location. The general company's choice of location may not affect that much, but if you want to open a shop, the choice of location is very important.
Fifth chapter: competition. The following three kinds of time in particular to do the competition analysis: 1. To start a business or enter a new market; 2. When a new competitor enters the market he is operating in; 3. Do competitive analysis anywhere, so the most labor-saving. Competitive analysis can be done in five directions: who are the closest five competitors, how their business is, how they are similar to the business, what they learn from them, and how to do better than they do.
Sixth chapter: Management. 98% of the failure of small and medium-sized enterprises stems from the lack of management, 45% of which is due to the lack of competitiveness of management, there is no clear solution to the problem.
Seventh chapter: Personnel. To consider the current, half year, the next three years of personnel needs, and specifically consider the need to introduce which professional and technical personnel, full-time or part-time, salary calculation, the required personnel costs.
Eighth chapter: financial requirements and application. Consider the use of financing funds, working capital turnover and so on, and forecast the next 3 years income statement, balance sheet and cash flow statement.
Nineth Chapter: Risk. Not to say that some people compete is the risk, the risk is the import and export exchange risk, the restaurant has the risk of fire, and pay attention to when the risk to how to respond.
Tenth chapter: Growth and development. What to do next, three years later, this is also the business plan to mention. Enterprises are to be able to continue to operate, so in planning to be able to achieve diversification and globalization.
