The Yi slave leads the leisure brand diversification development to build the electric business big platform

In recent years, the rapid development of E-commerce, China's Business-to-business Research Center report and data from the research, Eric, China's E-commerce development rate in the world's first, has accounted for 11.4% of the national GDP. As of the first quarter of 2012, China's E-commerce market transaction size of 1.76 trillion yuan, an increase of 25.8%. At present, many well-known traditional enterprises are actively planning to accelerate the layout of E-commerce.

China's leading brand of casual apparel in the domestic clothing brand many brands to lead the diversification of the trend of development, take the lead through the active development of enterprise strategy, by virtue of the advantages in capital, goods, supply chain and so on, start exerting force, accelerate the expansion of brand and category, in the autumn of 2012 realize the overall upgrade of the electric business system. Bin Yi Slaves actively explore brand new strategy, settled in Jingdong Mall, Taobao, Tencent Pat, such as platform, and actively carry out the docking activities of electric business platform and enterprise capacity, to achieve online channel expansion.

Unlike many network brands of light operation mode, Bin Yi Slave has more than 1000 offline stores, as well as a large number of distributors, online and on-line integration, channel business integration Management, supply chain matching and so on are facing many challenges. However, the rising momentum of the electric business open platform is not reduced, the leisure fashion brand ecology is going to diversify, the enterprise must intervene in the whole network marketing to obtain a richer user group. In a relatively short period of time, Bin Yi set up its own eco-channel system, which consists of a network flagship store, a direct business shop, a large distributor, a specialty store, and a transformation from a traditional enterprise to a new type of economy in which traditional and electronic commerce coexist.

The Wang Award of the chairman of the Iraqi slaves clearly sees that e-commerce is a new growth point for the future of Bin-Yi, and also a key step for further development of the brand. into the field of electrical business, in addition to sharing the market share generated by the net purchase, but also become the brand of the slave to promote new channels. Future E-commerce will be more focused on the embodiment of the unique brand concept, product planning and consumer services. Through mature online channels to expand consumer groups, to understand consumer demand dynamics, real-time release of product information to better maintain the brand.

Through the online delivery of product display, promotion, sales, logistics, customer service and other services, Bin Yi continue to expand brand influence, to maximize the benefits, while directly mastering the customer information loyal consumers, realize the brand potential. Combined with the official web site and micro-blog and other media, the Iraqi slaves to create a large platform for the electric business, the formation of brand penetration of the resultant force, to enhance the brand's market share and market reputation has a significant effect. The business of E-commerce involves complex supply chain management, into the field of electrical business for more than a year, through the process optimization, store image system upgrades, service management and other initiatives to continuously improve, so that the operational efficiency and operation of the quality of service synchronization climbed, effectively in a wider range of user groups to enhance consumer brand experience.

Industry insiders said that the current domestic fashion brands in the field of electrical development does give foreign fashion brands a great impact, such as the traditional channels and the influence of the well-known fashion brands to enter the network fast fashion field, in the consumer base and offline entity support have innate advantages, Sales through the network can more effectively pull the real economy. In the future, when the online channel operation is more mature, it will try to produce some products according to the network consumption habit, realize the interaction and combination on the line, and increase the influence of the brand in different levels of consumer groups.