The Zhu of two boats in football and online games, the madman in the eyes of outsiders

According to "Youth Daily" reported that foot football and online games two boat Zhu, perhaps is such an outsider's eyes of the "madman" Shenhua this year's goal only one win! "When it comes to the prospects of the new season, Shenhua investors Zhu the answer without hesitation." It may not be appropriate to blame it all on a Nicolas Anelka. Perhaps after the master Shenhua these years of ups and downs, Zhu finally realized: the winner of the Shanghai fans, this year should return.

1 Nicolas Anelka is worth our study.

Reporter: After Shenhua successfully introduced Nicolas Anelka, you want this international star to join, to bring what value to Shenhua team?

Zhu: Our lead group told me that the news of Nicolas Anelka's transfer to Shenhua was reported by many world-renowned news agencies, and they immediately received a number of e-mails or phone calls from world-renowned football brokers, a phenomenon that illustrated a truth because Nicolas Anelka joined Shenhua, Shenhua's international influence is expanding, including we are in the introduction of the work of Germany, I think if one day Didier Drogba and Nicolas Anelka for Shenhua, Shenhua will be more mainstream world football attention.

From the long-term development of the team, Nicolas Anelka such an international star to join, but also for Shenhua young players in the professional development of the help, I do not want to see the Shenhua players can learn Nicolas Anelka's football skills, Albania's professionalism and integrity is also a model for Chinese players to learn. Revealing a detail, in the negotiations with the Arab, after many consultations, everyone on his salary and sponsorship contract, clear the specific amount, just before signing, there is a Western Asia club to give him a higher than Shenhua remuneration, but he did not take the other side of the plan to make it difficult for us. Hopefully, he will be able to help our players achieve all-round improvement in their professionalism.

2 investors cannot invest and not participate

Reporter: The new season, with the housing enterprises or state-owned enterprises in the background of the Super club, have a big investment in the team, as Shenhua investors, you think Shenhua to through what kind of efforts to break through the strong encirclement?

Zhu: Chinese football does not exist who surrounded the question, as the Shenhua club investors, I welcome more strength and love football enterprises to participate in the construction of professional football clubs in China. If there are any suggestions for my peers, my only idea is that investors from other clubs will be able to participate in the construction of their respective clubs.

A while ago in the United States, an American educator told me about a phenomenon he said many of the "rich second-generation" children in China now receive the best education in the United States, but the majority of these "rich second-generation" compared with other ordinary family born peers, but more lack of self-confidence, after follow-up investigation, they found that the "rich second-generation" Most of them were brought up by nannies, and in the course of their growth, parents gave them nothing but money and no contribution to emotional communication and belief establishment. In the view of the American educator, such a pattern of cultivation is not a rich, but a cheap raise.

The story of today's Chinese professional football has a certain reference significance, as a club investors, even if the business is busy, but also take time to participate in the construction of the club, so that investors and players club staff will have a positive interaction, I think investors actively participate in, is an integral part of the overall improvement of Chinese professional football.

3 The key to winning the championship is in their own

Reporter: You think Shenhua new season, the main competitor is which team?

Zhu: In Super No underdog, operating Shenhua for so many years, I increasingly realize that even if the team has the title strength, in the face of a team relegation to the goal, if the former into the game attitude appeared a problem, lost to the relegation team is not surprising. Beijing Guoan Shandong Luneng Guangzhou Evergrande, the goals of the new season and Shenhua are the same to win the championship, but Qingdao Jiangsu these teams can we do not attach importance to? The answer is, of course, negative. To know that the team first ignored 4 foreign aid is not counted, there are 14 Chinese players on the court, the level of Chinese players in fact not much different, so the occasional factor also increased.

Reporter: So in Shenhua this year's title on the road, you think the key factor determining success or failure is external or internal?

Zhu: We do not consider external factors, the key is to do their own. I went to see the team during the tour of Valencia, and through close observation, I think Tigana is a very professional manager, he can coach the English Premier League, and the success in the Turkish League is not accidental, with such a good manager, I feel a lot of sureness. I hope you can also trust and support the Ghana team as I do.

4 continuous innovation is the pursuit of Shenhua

Reporter: The introduction of Nicolas Anelka, Shenhua Brand international, as has been committed to take the international road of football investors, next, you are ready to take follow-up action, so that Shenhua brand in the international fight more loudly?

Zhu: Just like to do a new game, if not from the perspective of the audience, not the idea of continuous innovation, over the long term, your users will not be satisfied, you will choose to give up the game. Operating Shenhua is the same truth, although we have introduced Nicolas Anelka this year, expanded the club's international influence, and gained some recognition from the fans, but if we stop this, we will lag behind. I want to tell you that, Nicolas Anelka, is only the first step of the Shenhua development plan, we will use the follow-up every action to tell the outside world, Shenhua will follow the professional football rules of the premise, and constantly update their business philosophy, to bring more surprises to fans.

Of course, the development of Shenhua can not leave the characteristics of the city of Shanghai. What is the character of the city? My view is that this is an open city, she haina rivers of mind, decided Shenhua in the construction of the vision to put farther, to set himself a more ambitious goal.

5 The current in the super or false professionalism

Reporter: The introduction of Nicolas Anelka, so that the outside world to appreciate Mr. Zhu's superb marketing promotion technology, can you talk about your experience? Like how to run Chinese professional football?

Zhu: What is the current Chinese football is a kind of environment, I personally think, is still in the more conservative environment, whether it is a law or the status quo, our professional league play is the label of false occupation. In order to improve Chinese football, we must firmly take the professional road, television rights, professional league franchise, these industries matching the professional league should be delegated to a club, or all clubs have the right to enjoy these rights.

As a parent of a child, he or she firmly supports the fact that football is a respected industry in the whole society and that his or her children will become professional players, not only to get a high salary, but also to be respected for the job. Where does the high salary of the player coach come from? In addition to the investment of club investors, the development of football market, from the market to obtain benefits, is also essential. Therefore, the professionalization of football is not an empty word, if it can not be implemented, parents will not dare to encourage their children to play football, looking for China's Macy's China Ronaldo, can only stay in the castle in the air forever.

6 rewards and punishments mechanism follows professional law

Reporter: Evergrande has just announced the new season bonus release program, in the motivation of the players, this season you intend to take what kind of reward and punishment way?

Zhu: Shenhua will not follow the other team's bonus distribution plan, Shenhua will according to its own situation, to motivate the players to play a good game. I heard Tigana also learned that Evergrande is in the top 2012 league, the new bonus release model, as a longtime coach in the top leagues in Europe, was surprised when he told our management, "at the very least, the European club will not introduce a reward and punishment scheme where the team loses and the player has to pay the penalty." ”

The new season club's incentive mode for the players, these days will be introduced, the club will listen to the professional advice of the manager, to follow the rules of professional football as a prerequisite, I believe this incentive mechanism will allow the players to gain more power to win.

7 Fans if demonstrates I have to work harder

Reporter: Shenhua fans in the first league if the chorus for you to Sing "Conquer", will make you more determined to buy Drogba's plan in the summer?

Zhu: They really want to sing!? In the introduction of Nicolas Anelka, some fans told me that if Zhu to buy Nicolas Anelka for Shenhua, they would sing "conquer" in the first game of the league to reciprocate my efforts. These two days, I also heard that the fans are going to do it, I think if they are so trustworthy, then I am sure to work harder, even if only 1% of the possible, I will do 100% of efforts to let the fans see Didier Drogba and Nicolas Anelka in the Hongkou football stadium for Shenhua effect.

8 It doesn't matter if I go to Hongkou

Reporter: A lot of fans and players in the private cognizance, you are Shenhua is the only spiritual leader, we are looking forward to this year's Hongkou football stadium to see you.

Zhu: Thank them so much to see me, but listen to me, Zhu is not the spiritual leader of Shenhua, I just Shenhua investors, in the training field, Tigana is the team's spiritual leader, to the arena, players and for Shenhua cheering fans, you are spiritual leaders.

Team to play good results can not be separated from the stars, how to impress the international star for Shenhua, of course, without high salary. I gave myself this year's position to make more money in business, and then put this money to enhance the strength of the team above, I do not go to Hongkou football stadium is not important, it is important to let more world stars put on Shenhua shirt in Hongkou football stadium for everyone to bring victory, I think I still do more for the club to do more practical pay it.

9 If love Shenhua please give your applause

Reporter: When the new season is about to begin, what do you want to say to supporters of Shenhua?

Zhu: As Shenhua investor, Shenhua wins is I strive for the goal, polishes the Shenhua brand is my unremitting effort power. But Shenhua to succeed, also inseparable from the Community's concern and support, I hope that we can praise the people of Shenhua, your cheers, will let the coaches and players in the way forward more than a few momentum; your encouragement, will let Shenhua soldiers in the face of difficulties more than a bit confident.

Shenhua this year's goal is to win, but the crown of the club more than Shenhua, when the other team set their respective provinces and cities, in the minds of the heroes and refueling, I implore Shenhua fans can also support their minds of the city hero, please everyone!