"There is no fear of spring": every customer spending tens of thousands of new wave of promotion

Every guest is now no longer willing, it will continue to use advertising to maintain their unique style. For it to avoid making mistakes may help it through the winter.

"There is spring, no fear", Han and the new dialogue between the visitors, on April 3, was spread over the streets of China's 10 cities and subways. The ad looks like the company's inner monologue--last winter, where the IPO stranded, huge losses, cash-flow tight news is widely circulated.

Where the customer shows the bravery advertised, it plans to continue paying high prices for advertising marketing. Where the customer market department told the "First Financial weekly", this round of Han ads in the amount of tens.

According to the media reports, every guest this year in the Internet advertising program for 500 million yuan, this does not include the Baidu keyword and the Network Alliance of the launch, and this year the overall total advertising will be 1 billion yuan in the last year on the basis of an increase-and, including all customers, the electric business sector is in the industry at a loss and financing difficult winter.

A common justification for every guest is that it is a huge advertising expense to cut off its size and proportions. The company could turn a profit--according to a circulated financial report of a tenant for an IPO, the market cost of a customer in 2011 accounted for 24% of its sales, while the average electric dealer's advertising fee accounted for only single-digit digits. Although every customer said this year's goal is to achieve long-term profits in the second half, and for the target sales and growth rate, but according to the performance of visitors, cut advertising costs is not its choice for their own way out.

It is through the distinctive brand advertising, positioning themselves as an "attitude" of the fast http://www.aliyun.com/zixun/aggregation/18202.html > Fashion brands, The sales of customers rose from 500 million in 2009 to 2 billion in 2010. and channel-type electric dealers, sell their own products where the gross margin of more than 30%.

Cooperation with Han is also followed by a series of money-making plans. In addition to offline, where the customer in the Internet is Han in the printed "Either I fall, or more powerful", "not be ko, I'll ok" and several T-shirts ads. Official data show that the "positive energy" as the theme of the VT products on the first week of the line, sales of more than 700,000 pieces. Every guest's VT will work with 200 designers this year to design 2000, according to current data, from the beginning of April sales to the end of September, this year's VT sales will be significantly more than last year's 10 million.

It may be an opportunity in the old age to adjust to the mistakes that have been made in the past.

Aged last year, the 2011-year sales target from 4 billion to 6 billion and then raised to 10 billion, said to be courageous "trial and error", where customers in the category of daily necessities expanding, which led to such as nail clippers, rice cookers and other products appear unsalable and inventory backlog, warehousing logistics is also difficult to match. This year, every guest will stop this attempt.

In addition, where the customer was criticized last year too much inventory, high cost, and internal control is not strict, grassroots staff in the hands of too much power. At that time, the middle and lower class employees in the product center could issue orders of $ tens of millions of per night. The description of this is "high level of restlessness, grass-roots corruption." This drives a large-scale organizational restructuring, the product center is divided into men's, women's and other 5 departments, the category management personnel to carry out large-scale transfer, more importantly, between the product center and suppliers, set up another three production centers responsible for supply chain management.

The mining of user data is another important task, which is conducive to improving efficiency. For its logistics companies such as Wind Tatsu, where the plan is to strengthen the cost control, such as compressed packaging box expenses, personnel costs, daily expenses, and gradually assume some of the logistics business outside the customer.

Does the electric dealer have spring?

Jing Dong

It had selected 3 IPO underwriters in April, but Liu denied that the BoE would be listed 2013 years ago.

When

At the beginning of April, cooperated with Gome to carry out large-scale electrical goods promotion, when the own brand clothing officially on-line, had already launched "when when excellent product".

Only product will

March lost the market, the share price break and a straight slide.

Gome

Gome's founder of the Bowser Network, Wang Zhihuan, retired as CEO in March, and Gome believes that electricity dealers ' burning of money is an important reason for its poor earnings performance.